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Academic Writing: using reading in PG assignments
Read the extract from a student’s essay below. Work together to identify where they have
used reading in their writing. How have they used the reading?
Over the past two decades, the issue of the ethical stance of businesses appears to
have become more explicitly an area of public debate and consumer awareness. Two
illustrations of this are the number of publications that give consumers information about
the most ethical companies (for example the Ethispere and Good Shopping Guide sites), and
the fact that many large organisations now have an ‘our ethics’ tab somewhere on their
website. The UK ethical sales market is currently valued at over £38 billion, and has been
expanding year on year over the past decade, with current growth at about 8.5% (Ethical
Consumer Research Association and Triodos Bank 2017). This essay will briefly define
business ethics and then consider whether it does and should have value as an aspect of
both business activity and business theory and training. Defining what constitutes a business
is contentious in itself, but for the purposes of this short essay it will be defined as any
profit-making enterprise, including charities ,who make profits to invest back into the
enterprise (Smith and Jones, 2014; Rogers, 2013 ; Appleton, 2011). Similarly, there are
numerous, overlapping definitions of business ethics. Shaw and Barry define it as ‘what
constitutes right and wrong (or good and bad) human conduct in a business context’ (p. 25).
This is a broad definition that needs some refining in two areas. One distinction to make is
that ethics is not the same thing as general morality. Crane and Matten (2016) explain that
although morals are a basic premise of ethics, ethics and ethical theory go a step further
because they focus on how morals can be applied to produce explicit standards and rules
for particular contexts, of which business is one. Ferrell, Fraedrich and Ferrell’s definition of
business ethics as the ‘principles and standards that guide behaviour in the world of
business’ (Ferrell et al. 2002, p.6) is pertinent here, as it emphasises the application of
morals to produce codes and guidelines. Codified ethical behaviour usually falls under what
is called ‘corporate social responsibility’ (CSR), which in turn is usually seen as part of
corporate governance, although there is overlap between the two areas of activity. The
second aspect of defining business ethics which needs unpacking is that, as Crane
and Matten point out, ethics is not synonymous with legality. They state that there is some
overlap between law and ethics, but that legislation usually only regulates the lowest level
of acceptable behaviour. In addition, as Trevino and Nelson (2010) state, the law is limited
in what it can do to prevent unacceptable actions, because legislation follows rather
than precedes trends in behaviour. Business ethics, then, according to Crane and Matten,
is mainly concerned with areas of conduct that are not specifically covered by law, and that
are therefore open to different interpretations, a fact that means a particular behaviour may
be legal albeit viewed by many as unethical.
Extracts about the role of education in society:
1. ‘Debate about the purposes of education never seems to end. Should young people
become educated to get prepared to enter the workforce, or should the purpose of
education be focused more on social, academic, cultural and intellectual
development so that students can grow up to be engaged citizens? With each new
workforce development or economic competitiveness demand on our…schools,
there has been push-back from those who want greater emphasis on a broader view
of education. But it doesn’t have to be either-or. Education should prepare young
people for life, work and citizenship. Knowledge of the natural and engineered
environments and how people live in the world is critical to all three purposes of
education. Critical thinking, creativity, interpersonal skills and a sense of social
responsibility all influence success in life, work and citizenship. For example,
unhappy personal relationships often spill over into the work environment, while a
stressful workplace or unemployment negatively impacts family life. Uninformed
disengaged citizens lead to poor policy choices that impact life, work and citizenship.
To paraphrase the verse in the old song, “You can’t have one without the others.”’
2. The goals and purposes of adult education as societal transformation and contended
that education is a consciousness-raising process. From his view, the aim of
education is to help participants put knowledge into practice and that the outcome
of education is societal transformation. Freire believed in human’s ability to re-
create a social world and establish a dynamic society, and that the major aim of
education is to help people put knowledge into action. Doing so, according to Freire,
would enable people to change the world – to humanise it. Freire is clearly
concerned with creating a better world and the development and liberation of
people. As such, the goals and purposes within this learning context are oriented to
societal as well as individual improvement.
3. ‘The heart of education as a practice of freedom is to promote growth. It's very
much an act of love in that sense of love as something that promotes our spiritual
and mental growth. When people frequently ask me, 'What changed your life; what
enabled you to come from this working-class, segregated home where [your] parents
were not college-educated people into being one of our nation's well-known
intellectuals?' [My answer is,] 'It's there in that space where I learned to be a reader
and a critical thinker.'
4. ‘Opposition to the government's higher education policy [of greater focus on
employability skills] is frompeople who has so far been expressed in very
traditionalist terms – with the idea that a university has an intrinsic value and good.
On the one hand, you have the marketised view of universities as equipping people
to earn their living, and on the other hand, a traditional view that universities are
about pure learning, but the students we have here have always seen benefits
beyond learning for its own sake. We have really hard evidence to show that
students are fairly clear about why they want to go to university – and for the vast
majority, it is about getting a better job and having a successful career. A lot of
people say what about learning for learning's sake? I find that problematic. Everyone
has a purpose for why they want to learn.’
In pairs, read this example paragraph from a PG student, which is on yourhandout. How
are they showing their synthesis? Think about their use of language toshow synthesis and
refer to their reading.
Research into mega-events has highlighted their positive economic impact (Getz and
Page, 2016), which Kasimati (2003) has demonstrated to be frequently used as
justification for event bidding. However, economic gain is not restricted to sale
generation but can also be found in the host’s tourism industry (Taylor, 2005;
Djaballah et al, 2015) and job stimulation in the surrounding area (Djaballah et al,
2015; Yolal et al, 2016). This has been argued by both Kapalnidou (2013) and Chun
Ma (2016) to positively affect the social needs of residents, thus reinforcing the
notion that the economic impacts of hosting a mega-event can act as a basis for
achieving wider social needs. Lee et al., (2017) have hypothesised that this is not only
the case for individuals, through increased income, but also for wider communities.
Indeed, in relation to job related impacts, wage has been found to be the largest
multiplier and consequently can be viewed as being the most impactful effect (Lee et
al, 2017). In turn, this repeatedly been shown to increase the amount of tax received
in the area (Taylor, 2005; Ying-Wen et al, 2016; Kim et al, 2017), suggesting further
positive economic benefits can be felt in the local area after the holding of a mega-
event. Similarly, Lee et al., (2017) emphasise the impact of permanent jobs being
created by the hosting of a mega-event and therefore the long term benefits they
bring, but the figures they present are relatively modest. However, there is far more
convincing research that has noted that most employment generated by hosting
events is in fact not permanent due to the very nature of those events (Taylor, 2005;
Mathurin et al, 2013; Dwyer et al, 2016; Kim et al, 2017). Ultimately then, despite the
positive economic impact of hosting a mega-event, the research indicates that any
economic boost experienced individually and by the wider community is only
temporary. This project will consider whether small-scale hotel-based events offer
similar economic impacts and whether any positive impact experienced is also short-
term in nature.

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Pg academic writing using reading in your assignments

  • 1. Academic Writing: using reading in PG assignments Read the extract from a student’s essay below. Work together to identify where they have used reading in their writing. How have they used the reading? Over the past two decades, the issue of the ethical stance of businesses appears to have become more explicitly an area of public debate and consumer awareness. Two illustrations of this are the number of publications that give consumers information about the most ethical companies (for example the Ethispere and Good Shopping Guide sites), and the fact that many large organisations now have an ‘our ethics’ tab somewhere on their website. The UK ethical sales market is currently valued at over £38 billion, and has been expanding year on year over the past decade, with current growth at about 8.5% (Ethical Consumer Research Association and Triodos Bank 2017). This essay will briefly define business ethics and then consider whether it does and should have value as an aspect of both business activity and business theory and training. Defining what constitutes a business is contentious in itself, but for the purposes of this short essay it will be defined as any profit-making enterprise, including charities ,who make profits to invest back into the enterprise (Smith and Jones, 2014; Rogers, 2013 ; Appleton, 2011). Similarly, there are numerous, overlapping definitions of business ethics. Shaw and Barry define it as ‘what constitutes right and wrong (or good and bad) human conduct in a business context’ (p. 25). This is a broad definition that needs some refining in two areas. One distinction to make is that ethics is not the same thing as general morality. Crane and Matten (2016) explain that although morals are a basic premise of ethics, ethics and ethical theory go a step further because they focus on how morals can be applied to produce explicit standards and rules for particular contexts, of which business is one. Ferrell, Fraedrich and Ferrell’s definition of business ethics as the ‘principles and standards that guide behaviour in the world of business’ (Ferrell et al. 2002, p.6) is pertinent here, as it emphasises the application of morals to produce codes and guidelines. Codified ethical behaviour usually falls under what is called ‘corporate social responsibility’ (CSR), which in turn is usually seen as part of corporate governance, although there is overlap between the two areas of activity. The second aspect of defining business ethics which needs unpacking is that, as Crane and Matten point out, ethics is not synonymous with legality. They state that there is some overlap between law and ethics, but that legislation usually only regulates the lowest level of acceptable behaviour. In addition, as Trevino and Nelson (2010) state, the law is limited in what it can do to prevent unacceptable actions, because legislation follows rather than precedes trends in behaviour. Business ethics, then, according to Crane and Matten,
  • 2. is mainly concerned with areas of conduct that are not specifically covered by law, and that are therefore open to different interpretations, a fact that means a particular behaviour may be legal albeit viewed by many as unethical.
  • 3. Extracts about the role of education in society: 1. ‘Debate about the purposes of education never seems to end. Should young people become educated to get prepared to enter the workforce, or should the purpose of education be focused more on social, academic, cultural and intellectual development so that students can grow up to be engaged citizens? With each new workforce development or economic competitiveness demand on our…schools, there has been push-back from those who want greater emphasis on a broader view of education. But it doesn’t have to be either-or. Education should prepare young people for life, work and citizenship. Knowledge of the natural and engineered environments and how people live in the world is critical to all three purposes of education. Critical thinking, creativity, interpersonal skills and a sense of social responsibility all influence success in life, work and citizenship. For example, unhappy personal relationships often spill over into the work environment, while a stressful workplace or unemployment negatively impacts family life. Uninformed disengaged citizens lead to poor policy choices that impact life, work and citizenship. To paraphrase the verse in the old song, “You can’t have one without the others.”’ 2. The goals and purposes of adult education as societal transformation and contended that education is a consciousness-raising process. From his view, the aim of education is to help participants put knowledge into practice and that the outcome of education is societal transformation. Freire believed in human’s ability to re- create a social world and establish a dynamic society, and that the major aim of education is to help people put knowledge into action. Doing so, according to Freire, would enable people to change the world – to humanise it. Freire is clearly concerned with creating a better world and the development and liberation of people. As such, the goals and purposes within this learning context are oriented to societal as well as individual improvement. 3. ‘The heart of education as a practice of freedom is to promote growth. It's very much an act of love in that sense of love as something that promotes our spiritual and mental growth. When people frequently ask me, 'What changed your life; what
  • 4. enabled you to come from this working-class, segregated home where [your] parents were not college-educated people into being one of our nation's well-known intellectuals?' [My answer is,] 'It's there in that space where I learned to be a reader and a critical thinker.' 4. ‘Opposition to the government's higher education policy [of greater focus on employability skills] is frompeople who has so far been expressed in very traditionalist terms – with the idea that a university has an intrinsic value and good. On the one hand, you have the marketised view of universities as equipping people to earn their living, and on the other hand, a traditional view that universities are about pure learning, but the students we have here have always seen benefits beyond learning for its own sake. We have really hard evidence to show that students are fairly clear about why they want to go to university – and for the vast majority, it is about getting a better job and having a successful career. A lot of people say what about learning for learning's sake? I find that problematic. Everyone has a purpose for why they want to learn.’
  • 5. In pairs, read this example paragraph from a PG student, which is on yourhandout. How are they showing their synthesis? Think about their use of language toshow synthesis and refer to their reading. Research into mega-events has highlighted their positive economic impact (Getz and Page, 2016), which Kasimati (2003) has demonstrated to be frequently used as justification for event bidding. However, economic gain is not restricted to sale generation but can also be found in the host’s tourism industry (Taylor, 2005; Djaballah et al, 2015) and job stimulation in the surrounding area (Djaballah et al, 2015; Yolal et al, 2016). This has been argued by both Kapalnidou (2013) and Chun Ma (2016) to positively affect the social needs of residents, thus reinforcing the notion that the economic impacts of hosting a mega-event can act as a basis for achieving wider social needs. Lee et al., (2017) have hypothesised that this is not only the case for individuals, through increased income, but also for wider communities. Indeed, in relation to job related impacts, wage has been found to be the largest multiplier and consequently can be viewed as being the most impactful effect (Lee et al, 2017). In turn, this repeatedly been shown to increase the amount of tax received in the area (Taylor, 2005; Ying-Wen et al, 2016; Kim et al, 2017), suggesting further positive economic benefits can be felt in the local area after the holding of a mega- event. Similarly, Lee et al., (2017) emphasise the impact of permanent jobs being created by the hosting of a mega-event and therefore the long term benefits they bring, but the figures they present are relatively modest. However, there is far more convincing research that has noted that most employment generated by hosting events is in fact not permanent due to the very nature of those events (Taylor, 2005; Mathurin et al, 2013; Dwyer et al, 2016; Kim et al, 2017). Ultimately then, despite the positive economic impact of hosting a mega-event, the research indicates that any economic boost experienced individually and by the wider community is only temporary. This project will consider whether small-scale hotel-based events offer similar economic impacts and whether any positive impact experienced is also short- term in nature.