Philly Sitecore User Group Meetup | Post-Symposium Knowledge Share
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The Sitecore User Group meetup in September 2016 covered various topics including personalization strategies, the new Path Analyzer tool, and the limitations of Sitecore FXM for analytics on non-Sitecore sites. Discussions highlighted the need for better integration between marketing and development, especially concerning mobile considerations, and the move towards a microservices architecture for publishing. Notable sessions included incorporating Google Analytics into Sitecore personalization and the introduction of xConnect as a unified API for experience data collection.
Philly Sitecore User Group Meetup | Post-Symposium Knowledge Share
- 1. Sitecore User Group Meetup September 2016
- 2. Agenda • Introductions • Symposium Hits & Misses • Group Discussion
- 3. Personalization Hits & Misses • Top of Mind for Users • Lack of sessions that combined marketing and dev needs • Notable session: Dive into Personalization Bliss – David Walker covered utilizing free 3rd party APIs to create custom rules against, allowing the personalization to become smarter
- 4. Path Analyzer • Notable session: Path Analyzer X-Files: How we built the ultimate xDB forensic tool – This session by Alex Shyba and Adam Weber covered the redesigned and much improved next generation Path Analyzer • New direction - moved to 100% JavaScript and retired Silverlight • The new look seems to tie all the concepts together • Goal: look at paths to achieve goal; also gives you recent profiles/contacts that achieved the goal.
- 5. FXM • Notable session: Not just a cool party trick: Sitecore FXM • Built to capture analytics data and personalize content on non-Sitecore site • Avanade used it to put a Sitecore component (header) on a non-Sitecore site • Went over limitations of FXM • Discussed what to take into account when developing components to use with FXM
- 6. Sitecore Experience Accelerator (SXA) • Import/Export Feature – Purpose – Functionality – Limitations and Feasibility • Experience Editor Drawers – Adobe Experience Manager-esque – Floating toolbar in Experience Editor – Organizes renderings into drawers – Click and drag rendering onto page
- 7. Missing: Content Strategy, UX, and FED • Very few digital marketing strategists talked about mobile • Symposium uses a four-track model (dev, marketing, business, and beginner) - where is the UX track? • All dev talks hyper focused on back-end application - what can FED get out of this conference? • Talks about personalized content only focused on testing copy not testing component placement • Very few talks focused on architecting for efficient content editing, only focused on front-end marketing strategy
- 8. Lapses in Accounting for Mobile • Not much on mobile besides getting started with mobile – From years past, it seemed to be much less discussed then at SUGCON NA and 2014 symposium • Is responsive design taking the focus away from developing mobile apps? – If the user can navigate the site on a mobile browser, then why build an app to repeat website functionality?
- 9. Language Fallback, Its Limitations and How to Circumvent Them with the Rules Engine • Theorem: The answer to all of your Sitecore woes is... The Rules Engine • Challenges – Fallback cannot have any cycles e.g. English > French > Spanish > English – No support for site-specific site-level fallback rules (multi-site) e.g. English > French Spanish > English French > English
- 10. Incorporating Google Analytics into Sitecore Personalization • Dimension: – A characteristic of a visitor – e.g. language of a visitor • How it works – Mapped dimensions from GA to Sitecore Personas – Updated via a nightly service • Supports – Simple 1:1 mapping from GA dimensions to Sitecore dimensions – Complex 1:n or n:1 mapping from GA dimensions to Sitecore dimensions
- 11. Sitecore Publishing Service Sitecore is moving to Microservices • Small, independent application • Licensing? Old Way of Publishing • Publishing Sitecore.com took 3 days • Publishing a single item = approx. 8753 operations • Wizard that blocks use of Sitecore while Publishing occurs • No Rollback New Publishing Service • Publishing Sitecore.com took 1 hour • Publishing a single item = 11 operations • No wizard that blocks use of Sitecore while Publishing occurs • Rollback possible
- 12. xConnect • Notable Sessions: – Data Superheroes: Capture IoT Data with Sitecore xConnect – Dreams Achieved: xConnect will drive your brand’s next digital revolution • xConnect is a unified API for collecting and querying experience data • The idea behind this is that Sitecore needed to open up the exposure of the data being collected in xDB and also make it easier to capture offline interactions for storage in xDB – This idea was put into practice at the Data Superheroes talk given by Jason Wilkerson, who created a dummy device to capture various exercise metrics and report them back into xDB
- 13. "Futurist" is Now a Job Title • Who knew!?
- 14. Resources • Romancing the Customer Experience Slide Deck • Jane McGonigal TED Talks • thisisJasonSilva.com
- 15. Thank You
- 16. Appendix