Urbanesia transitioned their backend from PHP/MySQL to .NET and SQL Server with Microsoft's help. This improved performance, allowing queries to complete in insignificant warm boot times and increasing scalability. It also improved productivity by 33% and reduced development time. The benefits included implementing best practices, focusing more on their product, and having a more structured approach to build business intelligence solutions. They found that combining Microsoft's powerful backend technologies and open source's frontend technologies resulted in happy developers and a focus on their business.