Pinterest why it matters and how to use it
- 1. Why It Matters & How To Use It
- 2. Jo-Lynne Shane Founder of Musings of a Housewife musingsofahousewife.com @JoLynneS
- 5. How To Use Pinterest
- 6. How To Pin & Repinning
- 7. When You Click "Pin"
- 8. Adding a note to pins (try to avoid typos, heh)
- 9. Getting Your Stuff Pinned • Make pretty images or take pretty pictures. • New trend: making graphics to go with a post. • Also, watermarking photos with your site name helps folks find the source if the photo gets pinned improperly. • Another trend: putting words right on the photo that describe the recipe or craft.
- 11. Self Promotion (pinning your own stuff)
- 12. Using Others’ Pinterest Images In Your Posts and Proper Attribution Source: All Things Chic via Jo-Lynne on Pinterest
- 14. So, how are businesses using Pinterest? Cecily Kellogg Uppercase Woman Media Uppercasewoman.com @CecilyK
- 15. is HOT • 4000% increase in traffic in final quarter of last year (the next web) • Pinterest drove more traffic to retail sites in the final quarter of 2012 than Facebook (monetate infographic) • Pinterest received 11 Million pageviews in ONE WEEK in January (mashable) • SEO value because you can link to your site (search engine land)
- 16. How Can Your Business Use It? • Contests • Highlight fans/customers • Sell Your Products • Use as a focus group • Engage your in-house team • Raise Awareness • Offer Exclusive Discounts
- 21. Who Uses Pinterest? • 80% Women • 25-44 years old • 25% have bachelors or higher • Income of $25-75K • artists • designers • crafters • foodies • bloggers
- 22. How Can YOU Use it to support your work? • generate visual portfolio • create a visual resume • project management • working with clients to gather ideas • better than bookmarking/Delicious (more visual) • research • inspiration • follow like-minded folks • follow competitors
- 23. Questions?