Pizza hut inc
- 1. Pizza Hut Darshan Karani ; Jogita Manjrekar ; Arjun Suganthan ; Anandhu PS | MBA – ICRI / ILAM
- 2. INDEX • History • International / Quick Service Competitors in 1980s. • Competitors in India • Market Share • Unique Selling Point / Proposition (USP) • Product Range • Culture • Customer Service • CSR • Performance Appraisal System • If we were the Owners… 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 2
- 3. History • Founded in year 1958 by brothers Dan & Frank Carney in Wichita, Kansas, USA. • Borrowed $600 from Mother and Partnered with John Bender. • Free Give Away on the night of opening. • In year 1959, opened their first franchise by Dick Hassur. 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 3
- 4. • In the early 1960s, it grew aggressively. • Robert Chisholm joined the company as treasurer. • In 1966, the number of Pizza Hut franchise units had grown to 145. • A home office was established to coordinate the businesses from Wichita. 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 4
- 5. 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 5 Menu Card in 1960s
- 6. • First franchise in Canada was opened & IPHFHA was established. • In the year 1970 Pizza Hut announced 500th Restaurant in Nashville, Tennessee, USA. • In the year 1971, it became world’s largest Pizza chain. • At the end of 1972, Pizza Hut made its long-anticipated offer of 410,000 shares of common stock to the public. • Carney said in 1972, “We about lost control of the operations. Then we figured out that we had to learn how to plan.” 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 6
- 7. • Spending on local advertising increased from $942,000 in 1972 to $3.17 million in 1974. • PepsiCo Buys Out Company in 1977. • Pizza Hut experience competition in early 1980s. 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 7
- 8. • Strong Growth in Late 1980s & Early 1990s. • Decline of Profit is Mid 1990s. • Pizza Hut Comes to India in 1996. • First store in Bangalore. 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 8
- 9. International / Quick Service Competitors in 1980s. 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 9
- 10. 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 10 Competitors in India
- 11. Market Share 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 11 Pizza Hut 8% Dominos 20% KFC 10% McDonalds 10%Subway 12% Others 40% Pizza Hut Dominos KFC McDonalds Subway Others
- 12. 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 12 1.8 4.8 2.4 3 2.45 9.6 0 2 4 6 8 10 12 Pizza Hut Dominos McDonals Subway KFC Others InbillionRupees Competitors MARKET SHARE
- 13. Unique Selling Point / Proposition (USP) • Pizza Hut gives good service. • Ambience • Tasty fresh pizzas at outlets. • Family Dining Experience. 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 13
- 14. Product Range 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 14
- 15. Product Range 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 15
- 16. Culture • Goal to make everyone proud to work at Pizza Hut. • Encouraging employees to the best version of themselves. • Pizza Hut believes “when we excited by our work, it shows in everything we make.” 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 16
- 17. Customer Service • Pizza Hut introduced ‘Pizza Hut Customer Satisfaction’ hotline. • Managers with the weekly feedback would strengthen operations. • They offer variety of local dishes according to demand and liking of customers for loyalty purpose. 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 17
- 18. CSR • Till Date Pizza Hut isn’t into CSR activities in India. 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 18
- 19. Performance Appraisal System • Performance review is a formal process in Pizza Hut twice a year. • It includes PA forms for every particular job which involves :- • International Pizza Hut standards. • Assessing the employees’ actual performance relative to these standards. • Providing feedback to the employee 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 19
- 20. Levels of Performance Appraisal • Out Standing • Excellent • Good • Need Improvement 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 20
- 21. If we were the Owners… • I would have focused more on Advertisements. • Will decrease variety seeking buying behavior. • Will offer membership / discount cards for loyal customer. • Start sponsoring events. • Will provide board games at every outlet to attract more customers. 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 21
- 22. 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 22 THANK YOU