Week 3: slide
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The document discusses options for revenue growth, including exploring new products/services, markets, customer experience improvements, strategic alliances, and distribution methods like franchising. It presents frameworks for a product/market matrix and customer experience mapping. Blue ocean strategies are discussed as creating value in uncontested market spaces and focusing on what customers want rather than competing directly. The document suggests considering short and long term growth strategies, learning from other industries, and identifying when to start implementation. Overall it provides strategies and frameworks for evaluating multiple avenues to pursue increased revenues.
Week 3: slide
- 1. By Jeri Quinn, Driving Improved Results 4/5/2017 EVALUATING MY OPTIONS FOR REVENUE GROWTH
- 2. 2Proprietary and Confidential, ITAC INTRO JERI QUINN • Serial Entrepreneur • Currently a business/executive coach/consultant with a practice based in neuroscience • President of Driving Improved Results • Co-Founder of the Business Divorce Institute • Author of the Customer Loyalty Playbook, 12 Game Strategies to Drive Improved Results in Your Business • Facilitator of entrepreneurial programs for the city of New York
- 3. 3Proprietary and Confidential, ITAC SECTION 1: PRODUCT OR SERVICE / MARKET MATRIX 3
- 4. 4Proprietary and Confidential, ITAC SECTION 1: PRODUCT OR SERVICE/MARKET MATRIX Products / Services Existing New Markets New A B Existing C D
- 5. 5Proprietary and Confidential, ITAC EXISTING PRODUCTS/SERVICES TO EXISTING MARKETS C
- 6. 6Proprietary and Confidential, ITAC EXISTING PRODUCTS/SERVICES TO NEW MARKETS A
- 7. 7Proprietary and Confidential, ITAC NEW PRODUCTS/SERVICES TO EXISTING MARKETS D
- 8. 8Proprietary and Confidential, ITAC NEW PRODUCTS/SERVICES TO NEW MARKETS TINY HOME BUILDERS B
- 9. 9Proprietary and Confidential, ITAC SECTION 2: CUSTOMER EXPERIENCE 9
- 10. 10Proprietary and Confidential, ITAC SECTION 2: CUSTOMER EXPERIENCE
- 11. 11Proprietary and Confidential, ITAC CREATING A DELIGHTFUL CUSTOMER EXPERIENCE Strategic Planning & Strategic Alliances Sales Marketing The work of the business Admin
- 12. 12Proprietary and Confidential, ITAC SECTION 3: CREATING ALLIANCES 12
- 13. 13Proprietary and Confidential, ITAC SECTION 3: CREATING ALLIANCES • Who is Your Target Market? • Who else addresses the same target market? • These are your Strategic Alliance Partners
- 14. 14Proprietary and Confidential, ITAC SECTION 3: CREATING ALLIANCES • What are the qualities of a good candidate? • Who don’t you want as an alliance partner? • What could your alliance look like?
- 15. 15Proprietary and Confidential, ITAC SECTION 3: CREATING ALLIANCES • Starbucks and Barnes & Noble • Apple with Sony, Motorola, AT&T • Lilly partners with the Belgium-based company Galapagos to develop treatments for osteoporosis • Snapchat & Square’s Snapcash
- 16. 16Proprietary and Confidential, ITAC SECTION 4: WHAT IS A BLUE OCEAN STRATEGY? 16
- 17. 17Proprietary and Confidential, ITAC SECTION 4: WHAT IS A BLUE OCEAN STRATEGY? • Cirque de Soleil • Barnes & Nobles • Starbucks • Yellow Tail Wine
- 18. 18Proprietary and Confidential, ITAC HOW CAN YOU BE A DISRUPTER AND MAKE YOUR COMPETITION IRRELEVANT? • Value your customer wants • Value your customer doesn’t want • Mixing two things taking the best aspects of each • Do your research
- 19. 19Proprietary and Confidential, ITAC SECTION 5: SALES DISTRIBUTION INCLUDING FRANCHISING AND LICENSING 19
- 20. 20Proprietary and Confidential, ITAC SECTION 5: SALES DISTRIBUTION INCLUDING FRANCHISING AND LICENSING • Franchising • Licensing • Sales Distribution
- 21. 21Proprietary and Confidential, ITAC MAKING CHOICES • Short term things to try? • Long Term strategy? • What did you see work in a different industry? • When will you start?
- 22. 22Proprietary and Confidential, ITAC OUR NEXT SPEAKERS Paul Storch (Summit Appliance)Paula Rimer (Crepini)