Week 3: Handout dean designed to scale - a framework - 040117
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The document provides an overview of a design and manufacturing consulting service. It discusses the consultant's experience and recent projects. It then covers their design process, which includes research, defining problems, ideating solutions, prototyping, and refining ideas based on user testing and other evaluations. The document outlines strategies for effective product design, working with manufacturers, and scaling production while maintaining quality. The goal is to help clients bring innovative ideas to market.
Week 3: Handout dean designed to scale - a framework - 040117
- 1. 1Proprietary and Confidential, techHousedesign Designed to Scale: A Framework for Effective Product Design and Design for Manufacturing 2Proprietary and Confidential, techHousedesign ○ I am a Designer and Engineer who has spent the last 20 years creating consumer products for mass manufacturing. ○ I represent the design thinking and manufacturing resources needed to imagine and bring an innovative idea to market. ○ I enjoy helping people make new things ○ I work without a net Me 3Proprietary and Confidential, techHousedesign got food?
- 2. 4Proprietary and Confidential, techHousedesign recent cool stuff Connected Smart Vent Heads-Up Bicycle NavigationPersonal Craft Coffeemaker 5Proprietary and Confidential, techHousedesign Brands helped: 6Proprietary and Confidential, techHousedesign Governing Principles
- 3. 7Proprietary and Confidential, techHousedesign Governing Principles ● create products that people want in their life ● make them of the highest possible quality ● produce only only enough to fulfill the need ● use fewer resources in the process 8Proprietary and Confidential, techHousedesign Make fewer products that are needed more. Mission 9Proprietary and Confidential, techHousedesign Innovation through a rigorous application of process Method
- 4. 10Proprietary and Confidential, techHousedesign Process 11Proprietary and Confidential, techHousedesign I. Concept Generation II. Product Development III. Design for Manufacturing & Sourcing IV. Manufacturing & Scaling Process 12Proprietary and Confidential, techHousedesign Design Thinking
- 5. 13Proprietary and Confidential, techHousedesign ¿what is design thinking? 14Proprietary and Confidential, techHousedesign This is Design thinking! 15Proprietary and Confidential, techHousedesign This is Design thinking?
- 6. 16Proprietary and Confidential, techHousedesign Research Define Ideate SelectPrototype Evaluate Refine The Design Process. 17Proprietary and Confidential, techHousedesign Ibn al-Haytham 965-1040 1. Observation of the natural world 2. Stating a definite problem 3. Formulating a robust hypothesis 4. Test the hypothesis through experimentation 5. Assess and analyze the results 6. Interpret the data and draw conclusions 7. Publish the findings Or... the Scientific Method. 18Proprietary and Confidential, techHousedesign Research Define Ideate EvaluateSelect Prototype Refine Still the Design Process.
- 7. 19Proprietary and Confidential, techHousedesign Divergent / Convergent Research Define Ideate EvaluateSelect Prototype Refine 20Proprietary and Confidential, techHousedesign Presented at Visualized Conference on 11.08.2012 at the Times Center in New York City. By: Benjamin Wiederkehr, editor of Editor at Datavisualization.ch Design Visualized 21Proprietary and Confidential, techHousedesign Design Visualized development of https://villevivante.ch/
- 8. 22Proprietary and Confidential, techHousedesign Let’s Design! 23Proprietary and Confidential, techHousedesign hold up 24Proprietary and Confidential, techHousedesign How do you personalize the process?
- 9. 25Proprietary and Confidential, techHousedesign Know yourself What’s your advantage? 26Proprietary and Confidential, techHousedesign Know your customer Build Personas 27Proprietary and Confidential, techHousedesign choose your brand and market position Know your competition
- 10. 28Proprietary and Confidential, techHousedesign proceed 29Proprietary and Confidential, techHousedesign Research Define Ideate EvaluateSelect Prototype Refine 30Proprietary and Confidential, techHousedesign Research
- 11. 31Proprietary and Confidential, techHousedesign Research ethnography observing behavior in natural settings 32Proprietary and Confidential, techHousedesign Research ethnography https://www.slideshare.net/chiatlanta/ethnographic-research-for-design-innovation-3578305 observing behavior in natural settings 33Proprietary and Confidential, techHousedesign Research ethnography ● Takes place “in the field” ● Observation is primary data collection technique. ● Interviews are used to clarify observations. ● Attention is paid to context and artifacts. ● Field notes coded and analyzed for themes and variables. https://www.slideshare.net/chiatlanta/ethnographic-research-for-design-innovation-3578305 observing behavior in natural settings
- 12. 34Proprietary and Confidential, techHousedesign Research competitive landscape 35Proprietary and Confidential, techHousedesign Research state of the art 36Proprietary and Confidential, techHousedesign Research state of the art
- 13. 37Proprietary and Confidential, techHousedesign Research mood boards 38Proprietary and Confidential, techHousedesign Research Define 39Proprietary and Confidential, techHousedesign Research Define Features: Qualities ● perception ● style ● actions ● capabilities ● superlatives Specifications: Quantities ● size / capacity ● speed ● power ● functions ● materials
- 14. 40Proprietary and Confidential, techHousedesign Research Define Ideate brainstorming The Rules of Improv. 1. always agree 2. yes and... 3. be part of the solution 4. there are no bad ideas follow the rules of improvisation create a narrative consider more than one point of view don’t stop at your first good idea 41Proprietary and Confidential, techHousedesign Research Define Ideate Select 42Proprietary and Confidential, techHousedesign Research Define Ideate Select DESIRABILITY (human) VIABILITY (business) FEASIBILITY (technical) INNOVATION the basics
- 15. 43Proprietary and Confidential, techHousedesign Research Define Ideate Select let your brand guide you 44Proprietary and Confidential, techHousedesign Research Define Ideate Select the Decision Matrix 45Proprietary and Confidential, techHousedesign Research Define Ideate Select Prototype Refine
- 16. 46Proprietary and Confidential, techHousedesign Research Define Ideate Select Prototype STRATEGY IDEATION PROOF OF CONCEPT DESIGN PRODUCTION SALES new product birth cycle 47Proprietary and Confidential, techHousedesign Research Define Ideate Select Prototype STRATEGY Prototyping strategy simulationsservice blueprintbusiness plan find and understand opportunity before investing in it 48Proprietary and Confidential, techHousedesign IDEATION Research Define Ideate Select Prototype Prototyping ideas thought experiments quick modelssketches communicate your concept through a visualization renderings
- 17. 49Proprietary and Confidential, techHousedesign PROOF OF CONCEPT Research Define Ideate Select Prototype prove it works, don’t worry about scale. Prototyping a proof of concept breadboardfrankenstein rapid prototype 50Proprietary and Confidential, techHousedesign DESIGN Research Define Ideate Select Prototype developing new methods ergonomic studies functional tests Prototyping your designs! 51Proprietary and Confidential, techHousedesign PRODUCTION Research Define Ideate Select Prototype pilot productionCAD / DWG molding simulation Prototyping production now is your last chance to get it right
- 18. 52Proprietary and Confidential, techHousedesign SALES Research Define Ideate Select Prototype Prototyping Sales Presales & Crowdfunding Search Market ValidationStraw Product Sales starting at the end 53Proprietary and Confidential, techHousedesign Research Define Ideate Select Prototype $ cost of a design change time Why do we do it? 54Proprietary and Confidential, techHousedesign Research Define Ideate EvaluateSelect Prototype
- 19. 55Proprietary and Confidential, techHousedesign Research Define Ideate Select Prototype Evaluate engineering testing 56Proprietary and Confidential, techHousedesign Research Define Ideate Select Prototype Evaluate User Testing Paper prototyping from YouGenics 57Proprietary and Confidential, techHousedesign Research Define Ideate Select Prototype Evaluate Polls
- 20. 58Proprietary and Confidential, techHousedesign Research Define Ideate EvaluateSelect Prototype Refine 59Proprietary and Confidential, techHousedesign Break! 60Proprietary and Confidential, techHousedesign Designed for Manufacturing Designed to Scale
- 21. 61Proprietary and Confidential, techHousedesign What’s a patent worth? IP Tactics from: Mechanical Engineering for Hackers by Will McLeod 62Proprietary and Confidential, techHousedesign Producing in Scale Quantities 1-10 10-100 100-1000 (MOQ) MOQ+ Service Level design proof hand testing ergonomic studies photography life testing promotional items light duty products short term user testing low volume production mass production Plastics CNC FDM SLS polyjet laser cut CNC FDM bot farm SLS proto-mold urethane casting extrusion molding CNC SLS proto-mold extrusion molding injection molding compression molding proto-mold (<50k) injection molding extrusion molding compression molding blow molding 2K molding Metals investment cast CNC Hand Machining sheet metal welded steel laser cut investment cast CNC Hand Machining sheet metal welded steel laser cut investment cast CNC sheet metal welded steel die cut laser cut investment cast CNC sheet metal die cast forged stamped / drawn / spun 63Proprietary and Confidential, techHousedesign The Uncanny Valley of Production Quantities 1-10 10-100 100-1000 (-MOQ) MOQ+ Service Level design proof hand testing ergonomic studies photography life testing promotional items light duty products short term user testing low volume production mass production Plastics CNC FDM SLS polyjet laser cut CNC FDM bot farm SLS proto-mold urethane casting extrusion molding CNC SLS proto-mold extrusion molding injection molding compression molding proto-mold (<50k) injection molding extrusion molding compression molding blow molding 2K molding Metals investment cast CNC Hand Machining sheet metal welded steel laser cut investment cast CNC Hand Machining sheet metal welded steel laser cut investment cast CNC sheet metal welded steel die cut laser cut investment cast CNC sheet metal die cast forged stamped / drawn / spun
- 22. 64Proprietary and Confidential, techHousedesign Some obvious Cost Drivers Plastic: ● quantities quantity goes up, $ goes down. ● part size large parts mean large molds ● wall thickness you pay by weight ● mold complications lifters, undercuts, threads ● material by decreasing $ PA PC / Tritan ABS / PMMA / PS PET PP / PE Metal: ● part shape large sizes and complicated shapes ● operations every action requires a tool ● material stainless grades steel grades ● finishing polishing costs 65Proprietary and Confidential, techHousedesign Some not so Obvious Cost Drivers Plastic: ● part shape can affect tooling ● wall thickness increased molding time, decreased capacity ● colors 1 tool per color ● materials 1 tool per material Metal: ● part shape you pay for your scrap ● operations some actions require more than one tool ● material some are easier than others ● finishing non-stick, anti-oxide, color, shine brushing costs more! ● heat treatment for hardness or temper 66Proprietary and Confidential, techHousedesign Let’s Find a Factory!
- 23. 67Proprietary and Confidential, techHousedesign hold up! 68Proprietary and Confidential, techHousedesign Talking to suppliers ● Prepare an NDA ● Have a drawing or spec. ● Know your production quantities. ● Be specific about your tolerances, materials, and finishes. ● Get your units right. ● Ask about sampling fees and NRE’s. ● Don’t forget about lead times and shipping! 69Proprietary and Confidential, techHousedesign Make drawings and BOM’s It will make your life easier and US Suppliers will ask you for them.
- 24. 70Proprietary and Confidential, techHousedesign Even pictures if you have them.. or colour samples... materials and textures too! 71Proprietary and Confidential, techHousedesign proceed 72Proprietary and Confidential, techHousedesign Where to look what is your priority? ● close to me ● my customers ● raw materials ● regional expertise ● made in the U.S.A.
- 25. 73Proprietary and Confidential, techHousedesign manufacturing clusters follow the money https://www.wired.com/2011/05/ff_jobsclustermap/ 74Proprietary and Confidential, techHousedesign manufacturing clusters follow the skills 75Proprietary and Confidential, techHousedesign manufacturing clusters follow the skills
- 26. 76Proprietary and Confidential, techHousedesign use the internet GlobalThinking there can be only one... 77Proprietary and Confidential, techHousedesign ● retail sales ● wholesale suppliers ● product manufacturers ● contract manufacturers ● service providers ● material suppliers ● equipment suppliers What you’ll find inside: 78Proprietary and Confidential, techHousedesign What you really find on Alibaba:
- 27. 79Proprietary and Confidential, techHousedesign hold up 80Proprietary and Confidential, techHousedesign BEFORE CLICKING know exactly what you need. ● A specific part: part number, part name ● Industry specific terms ● Regional requirements: threads (inch metric), AC voltage ● Process requirements: batch size and NRE’s understand what’s possible, know your tolerances, by process and industry ● Material: grade and quality, finishing, special handling, food safety ● Quantities and lead times ● Regulatory needs 81Proprietary and Confidential, techHousedesign proceed
- 28. 82Proprietary and Confidential, techHousedesign Search by specific product or category: 83Proprietary and Confidential, techHousedesign Search by material or style: 84Proprietary and Confidential, techHousedesign Search by specialized process or finishing:
- 29. 85Proprietary and Confidential, techHousedesign Have your drawings! 86Proprietary and Confidential, techHousedesign Build a Quality Plan 87Proprietary and Confidential, techHousedesign Consider a Manufacturing Contract a few details: ● Manufacture and Supply of the Goods ● Payment of Price ● Late Payment and Interest ● Quality of the Products ● Intellectual Property and Trademarks ● Duration and Termination ● Consequences of Termination ● Confidentiality ● Dispute Resolution
- 30. 88Proprietary and Confidential, techHousedesign proceed to Phase IV 89Proprietary and Confidential, techHousedesign dean@techHousedesign.com Thank you. www.techHousedesign.com dean@techhousedesign.com THANKS!