Week 8: Justin presentation 050817
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This document outlines an agenda for a workshop on digital marketing and brand authenticity. The workshop aims to help participants understand their brand identity, target audience and how to effectively engage with them online. Key topics to be covered include defining the brand and audience personas, selecting appropriate marketing channels and creating a content strategy. Participants will learn how to set goals and metrics to measure success, and will work on developing a plan for continuous improvement of their digital marketing efforts.
Week 8: Justin presentation 050817
- 1. 1Proprietary to Double Dragon Coaching EMPOWER YOUR BRAND, ENGAGE YOUR AUDIENCE Authenticity in Digital Marketing
- 2. 2Proprietary to Double Dragon Coaching EXPECTED OUTCOMES BY THE END OF THIS WORKSHOP, YOU WILL: • UNDERSTAND THE CURRENT DIGITAL LANDSCAPE • KNOW WHO YOUR BRAND IS ONLINE • KNOW WHO YOUR IDEAL AUDIENCE IS AND HOW TO TALK TO THEM • KNOW THE MOST EFFECTIVE MARKETING CHANNELS FOR YOUR MESSAGE • HAVE A CONTENT AND POSTING STRATEGY • KNOW THE MOST RELEVANT KPIS • KNOW HOW TO MEASURE AND REPORT ON SUCCESS
- 3. 3Proprietary to Double Dragon Coaching THE FUN WE HAVE PLANNED FOR TODAY • EMPOWERING WARM UP QUESTION • BIG REVEAL • TRANSFORMATION • DANCE BREAK • WHO, WHERE, HOW • CENTERING AND VISIONING • VISION TO REALITY • CONNECTION AND MUTUAL ACCOUNTABILITY • EPILOGUE
- 4. 4Proprietary to Double Dragon Coaching EMPOWERING WARM UP QUESTION
- 5. 5Proprietary to Double Dragon Coaching IF YOUR BRAND WERE A PERSON AT A PARTY, WHO WOULD THEY BE? What are they doing? Who are they talking to? What do they look like? What’s their favorite thing about the party? What kind of party is this?
- 6. 6Proprietary to Double Dragon Coaching BIG REVEAL
- 7. 7Proprietary to Double Dragon Coaching WE WILL COVER: • WHO YOUR TARGET AUDIENCE IS • WHAT COMMUNICATION CHANNELS TO USE TO REACH YOUR AUDIENCE • WHEN AND HOW TO COMMUNICATE WITH YOUR AUDIENCE
- 8. 8Proprietary to Double Dragon Coaching DIGITAL MARKETING IS A CROWDED, NOISY LANDSCAPE
- 9. 9Proprietary to Double Dragon Coaching AUTHENTICITY SETS YOU APART
- 10. 10Proprietary to Double Dragon Coaching ON YOUR WAY OUT OF THE PARTY…
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- 15. 15Proprietary to Double Dragon Coaching YOUR BRAND IS A SUPERHERO
- 16. 16Proprietary to Double Dragon Coaching WE WILL COVER: • STRENGTHS OF YOUR BRAND • MOTIVATIONS FOR YOUR WORK • NETWORKS TO SUPPORT AND EXPAND YOUR MARKETING IMPACT
- 17. 17Proprietary to Double Dragon Coaching YOUR BRAND IS A SUPERHERO Superpowers and Strengths What is your brand’s superpower (unfair advantage)? What strengths does your brand summon forth when evil strikes? What gifts does your brand offer humanity? Values and Motivation What core pillars guide your brand on its adventures? What drives your brand to be a superhero? What brings your brand to full power? Allies and Organizations Who does your brand want to fight crime with? Who does your brand want to study and train with? What organizations align with your brand’s vision?
- 18. 18Proprietary to Double Dragon Coaching WIN-WIN
- 19. 19Proprietary to Double Dragon Coaching AUDIENCE
- 20. 20Proprietary to Double Dragon Coaching AUDIENCE Who …is your target audience? …do you want your fans to be? …are you competing with for your audience’s attention? Where …does your brand spend time online? …does your audience spend time online? …can you reach your audience best? How …are you communicating with your audience? …are you actively engaging with your audience? …are you providing value?
- 21. 21Proprietary to Double Dragon Coaching EMPOWER YOUR BRAND, ENGAGE YOUR AUDIENCE Authenticity in Digital Marketing
- 22. 22Proprietary to Double Dragon Coaching I
- 23. 23Proprietary to Double Dragon Coaching KAIZEN IS THE PRACTICE OF CONTINUOUS IMPROVEMENT Small, steady steps add up to big success
- 24. 24Proprietary to Double Dragon Coaching GOALS AND SUCCESS
- 25. 25Proprietary to Double Dragon Coaching WE WILL COVER: • MOST RELEVANT KPIs • HOW TO MEASURE AND REPORT ON SUCCESS • HOW TO ADAPT AND EVOLVE STRATEGIES
- 26. 26Proprietary to Double Dragon Coaching SMART PLAN S M A R T SPECIFIC MEASUREABLE ACHIEVEABLE REASONABLE TIME-ORIENTED • What is the very first step? • How will you know once you’ve finished? • Is your initial step possible to achieve? • How reasonable is it that what you’re saying can be done at this time? • What’s your deadline for completing this first step?
- 27. 27Proprietary to Double Dragon Coaching CONNECTION AND MUTUAL ACCOUNTABILITY
- 28. 28Proprietary to Double Dragon Coaching EPILOGUE