Plan601 e session 2 lesson
- 1. differences between responses both quantatitively and qualitatively. BASIC PRINCIPLES OF GRAPHIC DESIGN PLAN601E VERBAL AND VISUAL: INFORMATION GRAPHICS (SESSION 2) BASIC PRINCIPLES OF GRAPHIC DESIGN PLAN601E VERBAL AND VISUAL: INFORMATION GRAPHICS (SESSION 2)
- 2. JOURNALISTS USE THE MODEL OF AN “INVERTED PYRAMID” TO ORGANIZE INFORMATION IN NEWS STORIES. THE INVERTED PYRAMID HIERARCHY provides a route for the eye to follow and assigns an order of importance to each graphic element. JOURNALISTS USE THE MODEL OF AN “INVERTED PYRAMID” TO ORGANIZE INFORMATION IN NEWS STORIES. THE INVERTED PYRAMID HIERARCHY provides a route for the eye to follow and assigns an order of importance to each graphic element.
- 3. FONT SIZE Very Important Important Less Important Least Important COLOR HUE LINE WEIGHT VISUAL HIERARCHY THERE ARE MANY GRAPHIC ELEMENTS THAT CREATE VISUAL HIERARCHY. HIERARCHY provides a route for the eye to follow and assigns an order of importance to each graphic element.
- 4. WHERE DOES YOUR EYE GO FIRST? WHERE DOES IT GO FROM THERE? WHAT DO YOU NOTICE LAST? WHAT GRAPHIC ELEMENTS CREATE VISUAL HIERARCHY? DOES THE HIERARCHY COMMUNITY A CLEAR IDEA? HIERARCHY provides a route for the eye to follow and assigns an order of importance to each graphic element. FUTURE OF GREENWICH STREET SOUTH, DOWNTOWN ALLIANCE / ARO Where does your eye go first? Where does it go from there? What do you notice last? What graphic elements create visual hierarchy? Does the hierarchy communicate a clear idea? HIERARCHY provides a route for the eye to follow and assigns an order of importance to each graphic element. FUTURE OF GREENWICH STREET SOUTH, DOWNTOWN ALLIANCE / ARO
- 5. EQUIDISTANT COLORS ADJACENT COLORS COMPLEMENTARY COLORS MONOCHROMATIC COLORS COLOR helps to create hierarchy by emphasizing graphic elements and associating elements with information. THE COLOR WHEEL THERE ARE DIFFERENT APPROACHES TO SELECTING A COLOR PALETTE. EQUIDISTANT COLORS ADJACENT COLORS COMPLEMENTARY COLORS MONOCHROMATIC COLORS COLOR helps to create hierarchy by emphasizing graphic elements and associating elements with information. THE COLOR WHEEL THERE ARE DIFFERENT APPROACHES TO SELECTING A COLOR PALETTE.
- 6. COLOR helps to create hierarchy by emphasizing graphic elements and associating elements with information. “MILLION DOLLAR BLOCKS”, SPATIAL INFORMATION DESIGN LAB MONOCHROMATIC BACKGROUND WITH HIGHLIGHT COLOR EMPHASIZING A SINGLE ELEMENT. COLOR helps to create hierarchy by emphasizing graphic elements and associating elements with information. “MILLION DOLLAR BLOCKS”, SPATIAL INFORMATION DESIGN LAB MONOCHROMATIC BACKGROUND WITH HIGHLIGHT COLOR EMPHASIZING A SINGLE ELEMENT.
- 7. COLOR helps to create hierarchy by emphasizing graphic elements and associating elements with information. PLANYC 2030, MAYOR’S OFFICE OF LONG-TERM SUSTAINABILITY / TWO TWELVE EQUIDISTANT COLORS LEAD YOUR EYE FROM LEFT TO RIGHT. COLOR helps to create hierarchy by emphasizing graphic elements and associating elements with information. PLANYC 2030, MAYOR’S OFFICE OF LONG-TERM SUSTAINABILITY / TWO TWELVE EQUIDISTANT COLORS LEAD YOUR EYE FROM LEFT TO RIGHT.
- 8. COLOR helps to create hierarchy by emphasizing graphic elements and associating elements with information. NYU PLANS 2031, NYU OFFICE OF STRATEGIC ASSESSMENT, PLANNING, AND DEVELOPMENT / 2 X 4 COMPLEMENTARY COLORS EMPHASIZE A DIFFERENCE BETWEEN TWO ELEMENTS. COLOR helps to create hierarchy by emphasizing graphic elements and associating elements with information. NYU PLANS 2031, NYU OFFICE OF STRATEGIC ASSESSMENT, PLANNING, AND DEVELOPMENT / 2 X 4 COMPLEMENTARY COLORS EMPHASIZE A DIFFERENCE BETWEEN TWO ELEMENTS.
- 9. COLOR helps to create hierarchy by emphasizing graphic elements and associating elements with information. PLANYC 2030, MAYOR’S OFFICE OF LONG-TERM SUSTAINABILITY / TWO TWELVE COMPLEMENTARY COLORS MAKE SOME ELEMENTS “POP” MORE THAN OTHERS. COLOR helps to create hierarchy by emphasizing graphic elements and associating elements with information. PLANYC 2030, MAYOR’S OFFICE OF LONG-TERM SUSTAINABILITY / TWO TWELVE COMPLEMENTARY COLORS MAKE SOME ELEMENTS “POP” MORE THAN OTHERS.
- 10. PANTONE helps to choose a palette of colors that work together and makes printing more predictable. CHOOSE COLORS FROM PANTONE SOLID UNCOATED – AVOID RANDOMLY SELECTING COLORS WITH THE COLOR PICKER. COLOR PICKING PANTONE helps to choose a palette of colors that work together and makes printing more predictable. CHOOSE COLORS FROM PANTONE SOLID UNCOATED – AVOID RANDOMLY SELECTING COLORS WITH THE COLOR PICKER. COLOR PICKING
- 11. SCALE helps to create hierarchy using size to distinguish one element from its surroundings. SCALE SCALE helps to create hierarchy using size to distinguish one element from its surroundings. SCALE
- 12. SCALE helps to create hierarchy using size to distinguish one element from its surroundings. “MAPPING ISTANBUL,” PROJECT PROJECTS SCALE CAN LEAD YOUR EYE ACROSS THE IMAGE AND HELP TO MAKE COMPARISONS. SCALE helps to create hierarchy using size to distinguish one element from its surroundings. “MAPPING ISTANBUL,” PROJECT PROJECTS SCALE CAN LEAD YOUR EYE ACROSS THE IMAGE AND HELP TO MAKE COMPARISONS.
- 13. SCALE helps to create hierarchy using size to distinguish one element from its surroundings. NYU PLANS 2031, NYU OFFICE OF STRATEGIC ASSESSMENT, PLANNING, AND DEVELOPMENT / 2 X 4 SCALING FONTS DRAWS ATTENTION TO THE MOST IMPORTANT NUMBER. SCALE helps to create hierarchy using size to distinguish one element from its surroundings. NYU PLANS 2031, NYU OFFICE OF STRATEGIC ASSESSMENT, PLANNING, AND DEVELOPMENT / 2 X 4 SCALING FONTS DRAWS ATTENTION TO THE MOST IMPORTANT NUMBER.
- 14. ACTIVITY ICONS, WATER CONNECTIONS, GREEN CONNECTIONS, TRANSIT STATIONS, TREES, BUILDINGS, PAVEMENT EDGES, WATER EAST RIVER ESPLANADE PLAN NYC ECONOMIC DEVELOPMENT CORPORATION / SHOP ARCHITECTS LAYERS help you think about what information you want to communicate and what graphic elements you need. ACTIVITY ICONS, WATER CONNECTIONS, GREEN CONNECTIONS, TRANSIT STATIONS, TREES, BUILDINGS, PAVEMENT EDGES, WATER EAST RIVER ESPLANADE PLAN NYC ECONOMIC DEVELOPMENT CORPORATION / SHOP ARCHITECTS LAYERS help you think about what information you want to communicate and what graphic elements you need.
- 15. REPETITION holds together the composition of a graphic and can help to communicate a narrative. REPETITION CAN BE USED TO MAKE COMPARISONS – EDWARD TUFTE CALLS THESE “SMALL MULTIPLES”. “PUBLIC HOUSING: A NEW CONVERSATION”, BUELL CENTER FOR THE STUDY OF THE AMERICAN LANDSCAPE, MTWTF REPETITION holds together the composition of a graphic and can help to communicate a narrative. REPETITION CAN BE USED TO MAKE COMPARISONS – EDWARD TUFTE CALLS THESE “SMALL MULTIPLES”. “PUBLIC HOUSING: A NEW CONVERSATION”, BUELL CENTER FOR THE STUDY OF THE AMERICAN LANDSCAPE, MTWTF
- 16. REPETITION holds together the composition of a graphic and can help to communicate a narrative. HOLDING BACKGROUND ELEMENTS CONSTANT IS A GOOD WAY TO SHOW CHANGE OVER TIME. EAST RIVER ESPLANADE PLAN NYC ECONOMIC DEVELOPMENT CORPORATION / SHOP ARCHITECTS REPETITION holds together the composition of a graphic and can help to communicate a narrative. HOLDING BACKGROUND ELEMENTS CONSTANT IS A GOOD WAY TO SHOW CHANGE OVER TIME. EAST RIVER ESPLANADE PLAN NYC ECONOMIC DEVELOPMENT CORPORATION / SHOP ARCHITECTS
- 17. REPETITION holds together the composition of a graphic and can help to communicate a narrative. IT DOESN’T HAVE TO TAKE MUCH REPETITION TO COMMUNICATE A COMPELLING IDEA... SPONGE PARK, DLAND STUDIO REPETITION holds together the composition of a graphic and can help to communicate a narrative. IT DOESN’T HAVE TO TAKE MUCH REPETITION TO COMMUNICATE A COMPELLING IDEA. SPONGE PARK, DLAND STUDIO
- 18. BALANCE happens when there is a hierarchy, but no one graphic element has more “visual weight” than another. IN A CAT’S CRADLE, EACH LINE SEGMENT IS HELD IN TENSION WITH THE REST... BALANCE happens when there is a hierarchy, but no one graphic element has more “visual weight” than another. IN A CAT’S CRADLE, EACH LINE SEGMENT IS HELD IN TENSION WITH THE REST...
- 19. BALANCE happens when there is a hierarchy, but no one graphic element has more “visual weight” than another element/cluster. COMPOSITIONAL BALANCE
- 20. The rule of thirds says that the eye likes to see images and layouts broken into a grid 3 x 3 grid and its natural focal point is off-center. GRIDS are important to establishing structure and consistency. LAYOUT AND GRIDS
- 21. 1) PAGE MARGINS 2) VERTICAL COLUMNS 3) HORIZONTAL ROWS 4) SPACE BETWEEN TYPE OR IMAGES (GUTTER) GRIDS are important to establishing structure and consistency. LAYOUT AND GRIDS 4 1 2 3
- 22. 4 1 3 GRIDS are important for laying-out boards or arranging elements in a supergraphic. 1) PAGE MARGINS 2) VERTICAL COLUMNS 3) HORIZONTAL ROWS 4) SPACE BETWEEN TYPE OR IMAGES (GUTTER) “VENDOR POWER”, CENTER FOR URBAN PEDAGOGY 2 GRIDS are important to establishing structure and consistency. 1) PAGE MARGINS 2) VERTICAL COLUMNS 3) HORIZONTAL ROWS 4) SPACE BETWEEN TYPE OR IMAGES (GUTTER) “VENDOR POWER”, CENTER FOR URBAN PEDAGOGY 4 1 3 4 1 2 3
- 23. 4 1 3 GRIDS are important for laying-out boards or arranging elements in a supergraphic. 1) PAGE MARGINS 2) VERTICAL COLUMNS 3) HORIZONTAL ROWS 4) SPACE BETWEEN TYPE OR IMAGES (GUTTER) “VENDOR POWER”, CENTER FOR URBAN PEDAGOGY 2 4 1 2 3 1) PAGE MARGINS 2) VERTICAL COLUMNS 3) HORIZONTAL ROWS 4) SPACE BETWEEN TYPE OR IMAGES (GUTTER) “VENDOR POWER”, CENTER FOR URBAN PEDAGOGY GRIDS are important to establishing structure and consistency. 4 1 3 4 1 2 3
- 24. FuturaRockwell HelveticaClarendon Century Schoolbook News Gothic SERIF FONTS SANS-SERIF FONTS TYPOGRAPHY is important for establishing hierarchy and making presentations legible. TYPOGRAPHY
- 25. HELVETICA NEUE Century Schoolbook luptat ra qui numquo eari dolore etur sandae nonsequo mint. Genit ipsam fugitectem doluptam es si id ut velicim aciur, simusandis enet audae dessinc tatiuntotat moluptur, solupis HELVETICA NEUE Helvetica Neue Helvetica Neue HELVETICA NEW HEADER AND TEXT LABELS TYPOGRAPHY is important for establishing hierarchy and making presentations legible. TYPOGRAPHY CHOOSE ONE SERIF FONT FOR RUNNING TEXT AND ONE SANS-SERIF FONT FOR HEADERS AND LABELS; A VARIETY OF SIZES, DISPLAY TYPES, AND TINTS ADDS VISUAL INTEREST TO THE PRESENTATION.