Platform Play Web Social And Mobile For P Camp09
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The document discusses strategies for transforming technologies into platforms for developers through web, social, and mobile channels. It emphasizes the importance of openness, standards, and community engagement to create a thriving ecosystem and maximize revenue opportunities. The text also highlights various technical aspects and examples, such as mobile app development and social API integrations.
![Platform Play – Web, Social and Mobile Sudha Jamthe, Ed Maier and John Lin Mobile (John) Web (Ed) Sudha Jamthe, [email_address] @sujamthe Ed Maier: [email_address] John Lin: johnklin@gmail.com (Sudha)](https://image.slidesharecdn.com/platformplay-websocialandmobileforpcamp09-090320022235-phpapp01/85/Platform-Play-Web-Social-And-Mobile-For-P-Camp09-1-320.jpg)
Platform Play Web Social And Mobile For P Camp09
- 1. Platform Play – Web, Social and Mobile Sudha Jamthe, Ed Maier and John Lin Mobile (John) Web (Ed) Sudha Jamthe, [email_address] @sujamthe Ed Maier: [email_address] John Lin: johnklin@gmail.com (Sudha)
- 2. Product --- Platform How to take a technology and make it a platform for developers Strategy Competitive Positioning What not to open what to open – data or process? e.g. Google search API or Y! Search Data Compliance &Legal Target audience Hobbyists, serious developers, developer environment segments (Java, php, python) Goals Quantity, Quality, Ecosystem Revenue Opportunity Where to start Web, Social, Mobile
- 3. AOL & the Developer Network Opening the walled garden Introducing the Developer Network Members of the Network
- 4. AOL & the Developer Network
- 5. Platform Play - Web - WHY OPEN SERVICES? Give users control and choice Increase usage of your service Leverage the development community Lay the groundwork for business opportunity
- 6. Consider this when opening your product Build in openness from the start Use standards Business strategy & ROI Iterate
- 7. Consider this when opening your product Build in openness from the start Use standards Business strategy & ROI Iterate
- 8. Consider this when opening your product Build in openness from the start Use standards Business strategy & ROI Iterate
- 9. Consider this when opening your product Build in openness from the start Use standards Business strategy & ROI Iterate
- 10. Platform Play - Social RSS Feeds Build Social Features In Product Integration with Other Social APIs
- 11. RSS and ATOM Web Feeds RSS (Really Simple Syndication) Feeds is XML based format used for content distribution and syndication ATOM and RSS are Web Feeds GeoRSS - encode location in RSS feeds. User can subscribe in a reader w/o giving out emails. Offer multiple RSS feeds choices
- 12. Adding Social Features to Products - Social Friends, Discovery Feeds Vs
- 13. Adding Social API Integration Vs 1. Open Standards 2. Sticky Content and Developer Innovation 3.Access to Site Functionality vs. Data Cartoon © http://www.gapingvoid.com
- 14. Adding Social APIs Integration - Increases Distribution, Openness of Data
- 15. Mobile Development Client vs. mobile web site Access to platform capabilities Access to device capabilities (camera, microphone, GPS, etc.) Offline access “ Mobile API’s” API’s for services for client applications SDK / libraries for developers for client apps 3 rd party API’s for client or web apps Platform proliferation Different development environments, languages Apple / iPhone, Google Andriod, Symbian, Windows Mobile, Palm OS / Web OS, J2ME, Flash Lite Intrinsic platform capabilities UI frameworks & consistency “ Case study”: Apple iPhone – “semi-open” Web-based applications -> native client SDK iPhone Apps Store approval process Qik for iPhone vs. Qik for Windows Mobile
- 16. References http://venturebeat.com/2009/03/12/hulu-jumps-on-the-social-bandwagon-with-hulu-friends/ http://georss.org/ http://discuss.joelonsoftware.com/default.asp?design.4.66625.16 (about RESTful API history) http://www.flickr.com/services/api/ http://wiki.developers.facebook.com/index.php/API http://coolastory.blogspot.com/2009/03/15-similarities-between-twitter-and.html http://twitter.com/twitterapi and @twitterapi
Editor's Notes
- #2: @sujamthe, @johnlinc, ed.maier@aol