This document discusses font choices for a poster and magazine article title based on the word "Fluff". It considers how fonts like Just My Luck convey sweet, funny, and cute tones that fit the title. It also discusses how romantic comedy movie posters often use bold and unbolded Century Gothic to highlight words and convey humor. Examples like bolded "best" and "girl" in My Best Friend's Girl are given. The document explores working with the title to make it more surprising or convey the intended mood effectively.