Here is a SWOT analysis of Laura Secord:
Strengths:
- Well-established brand name with over 100 years of history in Canada
- Known for high quality chocolate and confections
- Strong brand recognition and reputation for quality
Weaknesses:
- Products can be seen as indulgent/unhealthy by some consumers focused on wellness
- Retail footprint is primarily located in Canada, limiting international growth potential
- Higher price points than mass market competitors
Opportunities:
- Growing demand for premium, artisanal confections and snacks
- Potential to expand into new product categories beyond chocolate
- Growing health-conscious market - opportunity to develop healthier product lines
- Online sales