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PortfolioRedefined Workshop:
Documentation + Writing
Jesse Day
Cynthia Lawson

http://portfolioredefined.wordpress.com




Summer Intensive Studies
June 30, 2011
PortfolioRedefined

• Not just images


  • images + video + sound + text + ?
PortfolioRedefined

• Not just images


   • images + video + sound + text + ?


• Not just final work


   • final work + process
PortfolioRedefined

• Not just images


   • images + video + sound + text + ?


• Not just final work


   • final work + process


• Not just documentation


   • documentation + reflection = Today’s Workshop!
PortfolioRedefined

• Many audiences


  • Yourself, your faculty, admissions, potential employers, etc.
Documentation

• What?
Documentation

• What?


  • Capturing work you have done
Documentation

• What?


  • Capturing work you have done


  • Static, time-based, visual, written
Documentation

• Why?
Documentation

• Why?


  • Quality of documentation affects perceived quality of the work
PortfolioRedefined Workshop: Documentation & Writing
Documentation

• Why?


  • Quality of documentation affects perceived quality of the work


  • Capture your growth and development as an artist/designer
Documentation

• Why?


  • Quality of documentation affects perceived quality of the work


  • Capture your growth and development as an artist/designer


  • For your PortfolioRedefined
Documentation

• How?
Documentation

• How?


  • Myth of the camera
Myth of the camera

• It’s not which camera you use but how you use it
iPhone4 vs. Canon EOS 5D?
Myth of the camera

• It’s not which camera you use but how you use it


• Settings
Myth of the camera

• It’s not which camera you use but how you use it


• Settings


• Angle
Myth of the camera

• It’s not which camera you use but how you use it


• Settings


• Angle
Myth of the camera

• It’s not which camera you use but how you use it


• Settings


• Angle
From above   From below
From left   From right
Straight on
              painting by Jenn Fuentes
Documentation

• How?


  • Myth of the camera


  • Lighting, lighting, lighting
Lighting, lighting, lighting

• NEVER use flash
Lighting, lighting, lighting

• NEVER use flash


• Studio lighting
Lighting, lighting, lighting

• NEVER use flash


• Studio lighting




                               from http://www.celuch.net/About_Us.php
Lighting, lighting, lighting

• NEVER use flash


• Studio lighting


• Natural light




                               from http://www.garyrobbins.net
Documentation

• How?


  • Myth of the camera


  • Lighting, lighting, lighting


  • Context
Context

• Neutral
Context

• Neutral




            from http://its4photography.blogspot.com/
Context

• Neutral




            from http://www.cubanica.com
Context

• Neutral


• On-site




            from http://www.uhurudesign.com
Context

• Neutral


• On-site




            from http://www.sarahaphrodite.com/
Notes for digital work

• Digital file vs. printed version




                                    from http://designmeans and http://www.cubanica.com/
Notes for digital work

• Digital file vs. printed version


• Websites (include browser in screenshot)




                                             from http://designmeans
Documentation

• How?


  • Myth of the camera


  • Lighting, lighting, lighting


  • Context


  • File management
File management

• Online, print, or both?
File management

• Online, print, or both?


   • Online: Save As 72dpi
File management

• Online, print, or both?


   • Online: Save As 72dpi (.jpg or .gif)


   • Print: Save As minimum 150 dpi (only if you can!) (.tiff or .png or .psd)
File management

• Online, print, or both?


   • Online: Save As 72dpi


   • Print: Save As minimum 150 dpi (if you can!)
File management

• Online, print, or both?


   • Online: Save As 72dpi


   • Print: Save As minimum 150 dpi (if you can!)
File management

• Online, print, or both?


   • Online: Save As 72dpi


   • Print: Save As minimum 150 dpi (if you can!)
File management

• Online, print, or both?


   • Online: Save As 72dpi


   • Print: Save As minimum 150 dpi (if you can!)
File management

• Online, print, or both?


   • Online: Save As 72dpi


   • Print: Save As minimum 150 dpi (if you can!)
File management

• Online, print, or both?


   • Online: Save As 72dpi (.jpg or .gif)


   • Print: Save As minimum 150 dpi (only if you can!) (.tiff or .png or .psd)
File management

 • Print: Save As minimum 150 dpi (only if you can!)




                                                       from http://designmeans
File management

 • Print: Save As minimum 150 dpi (if you can!)




                                                  from http://designmeans
File management

 • Print: Save As minimum 150 dpi (if you can!)


                         E D
                       P
                      P d”
                     A e
                   M at
                IT el
               B ix
                 “ P
                                                  from http://designmeans
File management

 • Print: Save As minimum 150 dpi (only if you can!)
File management

 • Print: Save As minimum 150 dpi (if you can!)
File management

 • Print: Save As minimum 150 dpi (if you can!)


                         E D
                       P
                      P d”
                     A e
                   M at
                IT el
               B ix
                 “ P
File management

• Online, print, or both?


   • Online: Save As 72dpi (.jpg or .gif)


   • Print: Save As minimum 150 dpi (only if you can!) (.tiff or .png or .psd)


   • Both: Keep either both OR just the print version
File management

• Online, print, or both?


• Files and folders
File management

• Online, print, or both?


• Files and folders


   • Save each milestone file as the work progresses
File management

• Online, print, or both?


• Files and folders


   • Save each milestone file as the work progresses


      • Capture process and select final files only once you’re done
File management

• Online, print, or both?


• Files and folders


   • Save each milestone file as the work progresses


      • Capture process and select final files only once you’re done




                                                       from http://cre8ive.kr/thesis/prototype1/
File management

• Online, print, or both?


• Files and folders


   • Save each milestone file as the work progresses


      • Capture process and select final files only once you’re done




                                                       from http://cre8ive.kr/thesis/prototype1/
File management

• Online, print, or both?


• Files and folders


   • Save each milestone file as the work progresses


      • Capture process and select final files only once you’re done




                                                       from http://cre8ive.kr/thesis/prototype1/
File management

• Online, print, or both?


• Files and folders


   • Save each milestone file as the work progresses


   • Appropriately name files and folders
File and folder naming

folders:




     Project title
File and folder naming

folders:




     Project title       Your name_Project title
File and folder naming

folders:




     Project title        Your name_Project title


           for yourself
File and folder naming

folders:




     Project title       Your name_Project title


                          to submit
File and folder naming

files:
 date_project_version.file_extension
 OR
 name_project_version.file_extension
File and folder naming

          for yourself
files:
 date_project_version.file_extension
 OR
 name_project_version.file_extension
File and folder naming

files:
 date_project_version.file_extension
 OR
 name_project_version.file_extension


           to submit
File and folder naming

• Don’t use spaces (but underscores “_”)
File and folder naming

• Don’t use spaces (but underscores “_”)


• Use caps consistently or to distinguish words


   • figureDrawing_Lawson.tiff


   • sketch_painting_NYC.png


   • 20110623_journal_coneyIsland1.docx
File management

• Online, print, or both?


• Files and folders


   • Save each milestone file as the work progresses


   • Appropriately name files and folders


   • Save text with visuals


   • “If a file doesn’t exist in two places...”
Save text with visuals

• Keep your statements and reflective text in the folder with documentation


•
Save text with visuals

• Keep your statements and reflective text in the folder with documentation


• If you are uploading images (to Flickr, for example), keep reflective and
  descriptive text in description boxes or tags
File management

• Online, print, or both?


• Files and folders


   • Save each milestone file as the work progresses


   • Appropriately name files and folders


   • Save text with visuals


   • “If a file doesn’t exist in two places, it doesn’t exist at all.”
File management

• Online, print, or both?


• Files and folders


   • Save each milestone file as the work progresses


   • Appropriately name files and folders


   • Save text with visuals


   • “If a file doesn’t exist in two places, it doesn’t exist at all.” = BACKUP!
Questions?

• LawsonC@newschool.edu


• http://portfolioredefined.wordpress.com
Artist Statement
                                                         from http://madarts.org/artists/cb/index.html
 Charles Buckley
 Painting is evidence. Evidence of action. Evidence of thought. And evidence
 of being. As a practice it is a means of engaging with the world and
 investigating our notions.

 A painting can be a brilliant conversation piece (in the best sense of the
 phrase), yet it is incomplete without leakage.

 Leakage is the area where things cannot be explained rationally yet fit within
 the logic of the painting and seem to be known; where a narrative develops
 on the horizon between rational thought and uncertainty.
Artist Statement

 E.K. Buckley
 I make subconscious figurative imagery. I'm drawn to martyrs, whores and
 the sea. I'm fond of birds. Music and writing fuel a lot of the imagery that
 evolves as paint is applied. I love savage and brutal work that maintains
 beauty. Some of the work I think of as stained glass windows for my
 imaginary church. I make up the saints. Others I would describe as
 bookplates, some from real texts, some not.           




                                                            from http://ekbuckley.com/about.html
Designer Statement

 Container Corps
 Container Corps is a publication design studio, printshop, bindery, and
 exhibition space that serves as a platform for the creation, distribution, and
 discussion of new arts publications. We publish contemporary drawing,
 photography, literature, poetry, and other forms of expression.

 We believe that all contributions to human culture are made possible by the
 accomplishments that came before them. To this end, we takes as our duty
 the moral act of creating books that preserve worthwhile human work for
 perpetuity. To fulfill this duty, we push each of our projects towards perfection
 in three areas.

 First and foremost, we seek to publish rigorous works in the disciplines of
 human expression. The only defining aspect of our editorial voice is honesty.
 We embrace lesser-known and unknown artists whose work would go
 unconsidered by larger, more market-driven publishers.

                                                         from http://containercorps.com/an-arts-press/
Designer Statement

 Design is the tool with which we translate these various forms of work into
 books. As designers, we create books whose form enhance the work
 contained therein. Though we believe in beauty only as a natural result of
 worthwhile work presented with respect, we strive for beauty in everything we
 produce.

 Finally, as much as possible, we manufacture our books to last through time.
 We choose materials and production methods with the longevity of the books
 as our ultimate goal. In the production of our projects, we do not sacrifice
 durability of object for speed or ease of generation. We recognize the
 carefully crafted hand-bound book as the most durable information storage
 device yet devised by man. Our books serve as a reminder of the crucial
 importance of durable information storage to the progression of human
 culture.



                                                      from http://containercorps.com/an-arts-press/
Designer Statement

 If all these conditions are met, our published works will have the potential to
 be viable for generations to come. If one volume of one work that we publish
 is found at some point in the uncertain future, and just one small speck of
 insight is communicated through its pages, through time, from its author to
 this new audience, we will have done our duty.




                                                        from http://containercorps.com/an-arts-press/

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PortfolioRedefined Workshop: Documentation & Writing

  • 1. PortfolioRedefined Workshop: Documentation + Writing Jesse Day Cynthia Lawson http://portfolioredefined.wordpress.com Summer Intensive Studies June 30, 2011
  • 2. PortfolioRedefined • Not just images • images + video + sound + text + ?
  • 3. PortfolioRedefined • Not just images • images + video + sound + text + ? • Not just final work • final work + process
  • 4. PortfolioRedefined • Not just images • images + video + sound + text + ? • Not just final work • final work + process • Not just documentation • documentation + reflection = Today’s Workshop!
  • 5. PortfolioRedefined • Many audiences • Yourself, your faculty, admissions, potential employers, etc.
  • 7. Documentation • What? • Capturing work you have done
  • 8. Documentation • What? • Capturing work you have done • Static, time-based, visual, written
  • 10. Documentation • Why? • Quality of documentation affects perceived quality of the work
  • 12. Documentation • Why? • Quality of documentation affects perceived quality of the work • Capture your growth and development as an artist/designer
  • 13. Documentation • Why? • Quality of documentation affects perceived quality of the work • Capture your growth and development as an artist/designer • For your PortfolioRedefined
  • 15. Documentation • How? • Myth of the camera
  • 16. Myth of the camera • It’s not which camera you use but how you use it
  • 17. iPhone4 vs. Canon EOS 5D?
  • 18. Myth of the camera • It’s not which camera you use but how you use it • Settings
  • 19. Myth of the camera • It’s not which camera you use but how you use it • Settings • Angle
  • 20. Myth of the camera • It’s not which camera you use but how you use it • Settings • Angle
  • 21. Myth of the camera • It’s not which camera you use but how you use it • Settings • Angle
  • 22. From above From below
  • 23. From left From right
  • 24. Straight on painting by Jenn Fuentes
  • 25. Documentation • How? • Myth of the camera • Lighting, lighting, lighting
  • 27. Lighting, lighting, lighting • NEVER use flash • Studio lighting
  • 28. Lighting, lighting, lighting • NEVER use flash • Studio lighting from http://www.celuch.net/About_Us.php
  • 29. Lighting, lighting, lighting • NEVER use flash • Studio lighting • Natural light from http://www.garyrobbins.net
  • 30. Documentation • How? • Myth of the camera • Lighting, lighting, lighting • Context
  • 32. Context • Neutral from http://its4photography.blogspot.com/
  • 33. Context • Neutral from http://www.cubanica.com
  • 34. Context • Neutral • On-site from http://www.uhurudesign.com
  • 35. Context • Neutral • On-site from http://www.sarahaphrodite.com/
  • 36. Notes for digital work • Digital file vs. printed version from http://designmeans and http://www.cubanica.com/
  • 37. Notes for digital work • Digital file vs. printed version • Websites (include browser in screenshot) from http://designmeans
  • 38. Documentation • How? • Myth of the camera • Lighting, lighting, lighting • Context • File management
  • 39. File management • Online, print, or both?
  • 40. File management • Online, print, or both? • Online: Save As 72dpi
  • 41. File management • Online, print, or both? • Online: Save As 72dpi (.jpg or .gif) • Print: Save As minimum 150 dpi (only if you can!) (.tiff or .png or .psd)
  • 42. File management • Online, print, or both? • Online: Save As 72dpi • Print: Save As minimum 150 dpi (if you can!)
  • 43. File management • Online, print, or both? • Online: Save As 72dpi • Print: Save As minimum 150 dpi (if you can!)
  • 44. File management • Online, print, or both? • Online: Save As 72dpi • Print: Save As minimum 150 dpi (if you can!)
  • 45. File management • Online, print, or both? • Online: Save As 72dpi • Print: Save As minimum 150 dpi (if you can!)
  • 46. File management • Online, print, or both? • Online: Save As 72dpi • Print: Save As minimum 150 dpi (if you can!)
  • 47. File management • Online, print, or both? • Online: Save As 72dpi (.jpg or .gif) • Print: Save As minimum 150 dpi (only if you can!) (.tiff or .png or .psd)
  • 48. File management • Print: Save As minimum 150 dpi (only if you can!) from http://designmeans
  • 49. File management • Print: Save As minimum 150 dpi (if you can!) from http://designmeans
  • 50. File management • Print: Save As minimum 150 dpi (if you can!) E D P P d” A e M at IT el B ix “ P from http://designmeans
  • 51. File management • Print: Save As minimum 150 dpi (only if you can!)
  • 52. File management • Print: Save As minimum 150 dpi (if you can!)
  • 53. File management • Print: Save As minimum 150 dpi (if you can!) E D P P d” A e M at IT el B ix “ P
  • 54. File management • Online, print, or both? • Online: Save As 72dpi (.jpg or .gif) • Print: Save As minimum 150 dpi (only if you can!) (.tiff or .png or .psd) • Both: Keep either both OR just the print version
  • 55. File management • Online, print, or both? • Files and folders
  • 56. File management • Online, print, or both? • Files and folders • Save each milestone file as the work progresses
  • 57. File management • Online, print, or both? • Files and folders • Save each milestone file as the work progresses • Capture process and select final files only once you’re done
  • 58. File management • Online, print, or both? • Files and folders • Save each milestone file as the work progresses • Capture process and select final files only once you’re done from http://cre8ive.kr/thesis/prototype1/
  • 59. File management • Online, print, or both? • Files and folders • Save each milestone file as the work progresses • Capture process and select final files only once you’re done from http://cre8ive.kr/thesis/prototype1/
  • 60. File management • Online, print, or both? • Files and folders • Save each milestone file as the work progresses • Capture process and select final files only once you’re done from http://cre8ive.kr/thesis/prototype1/
  • 61. File management • Online, print, or both? • Files and folders • Save each milestone file as the work progresses • Appropriately name files and folders
  • 62. File and folder naming folders: Project title
  • 63. File and folder naming folders: Project title Your name_Project title
  • 64. File and folder naming folders: Project title Your name_Project title for yourself
  • 65. File and folder naming folders: Project title Your name_Project title to submit
  • 66. File and folder naming files: date_project_version.file_extension OR name_project_version.file_extension
  • 67. File and folder naming for yourself files: date_project_version.file_extension OR name_project_version.file_extension
  • 68. File and folder naming files: date_project_version.file_extension OR name_project_version.file_extension to submit
  • 69. File and folder naming • Don’t use spaces (but underscores “_”)
  • 70. File and folder naming • Don’t use spaces (but underscores “_”) • Use caps consistently or to distinguish words • figureDrawing_Lawson.tiff • sketch_painting_NYC.png • 20110623_journal_coneyIsland1.docx
  • 71. File management • Online, print, or both? • Files and folders • Save each milestone file as the work progresses • Appropriately name files and folders • Save text with visuals • “If a file doesn’t exist in two places...”
  • 72. Save text with visuals • Keep your statements and reflective text in the folder with documentation •
  • 73. Save text with visuals • Keep your statements and reflective text in the folder with documentation • If you are uploading images (to Flickr, for example), keep reflective and descriptive text in description boxes or tags
  • 74. File management • Online, print, or both? • Files and folders • Save each milestone file as the work progresses • Appropriately name files and folders • Save text with visuals • “If a file doesn’t exist in two places, it doesn’t exist at all.”
  • 75. File management • Online, print, or both? • Files and folders • Save each milestone file as the work progresses • Appropriately name files and folders • Save text with visuals • “If a file doesn’t exist in two places, it doesn’t exist at all.” = BACKUP!
  • 77. Artist Statement from http://madarts.org/artists/cb/index.html Charles Buckley Painting is evidence. Evidence of action. Evidence of thought. And evidence of being. As a practice it is a means of engaging with the world and investigating our notions. A painting can be a brilliant conversation piece (in the best sense of the phrase), yet it is incomplete without leakage. Leakage is the area where things cannot be explained rationally yet fit within the logic of the painting and seem to be known; where a narrative develops on the horizon between rational thought and uncertainty.
  • 78. Artist Statement E.K. Buckley I make subconscious figurative imagery. I'm drawn to martyrs, whores and the sea. I'm fond of birds. Music and writing fuel a lot of the imagery that evolves as paint is applied. I love savage and brutal work that maintains beauty. Some of the work I think of as stained glass windows for my imaginary church. I make up the saints. Others I would describe as bookplates, some from real texts, some not.            from http://ekbuckley.com/about.html
  • 79. Designer Statement Container Corps Container Corps is a publication design studio, printshop, bindery, and exhibition space that serves as a platform for the creation, distribution, and discussion of new arts publications. We publish contemporary drawing, photography, literature, poetry, and other forms of expression. We believe that all contributions to human culture are made possible by the accomplishments that came before them. To this end, we takes as our duty the moral act of creating books that preserve worthwhile human work for perpetuity. To fulfill this duty, we push each of our projects towards perfection in three areas. First and foremost, we seek to publish rigorous works in the disciplines of human expression. The only defining aspect of our editorial voice is honesty. We embrace lesser-known and unknown artists whose work would go unconsidered by larger, more market-driven publishers. from http://containercorps.com/an-arts-press/
  • 80. Designer Statement Design is the tool with which we translate these various forms of work into books. As designers, we create books whose form enhance the work contained therein. Though we believe in beauty only as a natural result of worthwhile work presented with respect, we strive for beauty in everything we produce. Finally, as much as possible, we manufacture our books to last through time. We choose materials and production methods with the longevity of the books as our ultimate goal. In the production of our projects, we do not sacrifice durability of object for speed or ease of generation. We recognize the carefully crafted hand-bound book as the most durable information storage device yet devised by man. Our books serve as a reminder of the crucial importance of durable information storage to the progression of human culture. from http://containercorps.com/an-arts-press/
  • 81. Designer Statement If all these conditions are met, our published works will have the potential to be viable for generations to come. If one volume of one work that we publish is found at some point in the uncertain future, and just one small speck of insight is communicated through its pages, through time, from its author to this new audience, we will have done our duty. from http://containercorps.com/an-arts-press/