SlideShare a Scribd company logo
Hyper ISl and, Tream 4

Client: Post Office, UK

SMALL THINGS
DONE WELL
Dare, UK
Team 4

A Hyper Island
Project Assignment
Hyper ISl and, Tream 4

Client: Post Office, UK

Contents

Background
Task

Research
Insights

Technology
Human Touch

Solution
Future Steps
Hyper ISl and, Tream 4

Client: Post Office, UK
Hyper ISl and, Tream 4

Client: Post Office, UK

Challenge

“

MORE THAN

50%
OF THE NATION

THINK WE ARE AN

EFFORT
TO DEAL WITH

“
Hyper ISl and, Tream 4

Client: Post Office, UK

Challenge

You say:
Handled with care.
Hyper ISl and, Tream 4

Client: Post Office, UK

Challenge

You say:
Handled with care.
We do: Handle with care
Hyper ISl and, Tream 4

Client: Post Office, UK
Hyper ISl and, Tream 4

Client: Post Office, UK

APPROACH
In-store
Observation

Reports, Psychology
& Research

Expert Sparring
Hyper ISl and, Tream 4

Client: Post Office, UK

APPROACH

Where can we have
the most impact?
Hyper ISl and, Tream 4

Client: Post Office, UK

APPROACH

Where can we have
the most impact?
Flagship -	Crown - Local
Hyper ISl and, Tream 4

Client: Post Office, UK

APPROACH

People queue up because they
have unanswered questions.
Hyper ISl and, Tream 4

Client: Post Office, UK

APPROACH

INSIGHT:
The queue doesn’t end at
the counter, it starts there.
Hyper ISl and, Tream 4

Client: Post Office, UK
Hyper ISl and, Tream 4

Client: Post Office, UK

Strategy

Bring in-store expertise out of store.
Bring in-store human touch out of store.
Bring in-store care out of store.
Hyper ISl and, Tream 4

Client: Post Office, UK

Strategy

Smartphone Penetration, UK

45%

69%

Everyone

18-44
Hyper ISl and, Tream 4

Client: Post Office, UK

Strategy

To make sure we meet real human needs,
both practical and emotional, before
people arrive at the counter.
Hyper ISl and, Tream 4

Client: Post Office, UK

APPROACH

Human touch through
Technology
Hyper ISl and, Tream 4

Client: Post Office, UK
Hyper ISl and, Tream 4

Client: Post Office, UK

Solution
Hyper ISl and, Tream 4

Client: Post Office, UK

Solution

REVIEW THE CURRENT APP:
Hyper ISl and, Tream 4

Client: Post Office, UK

Solution

PREPARE
1. Determines type of parcel.
2. Shows information about different types of services
3. Gives you a price quote

LOCATE
1. Locates your closest branch based on position or search
2. Determines average queue time
3. Displays real-time queue
Hyper ISl and, Tream 4

Client: Post Office, UK

Solution

QUEUE

Camera connects to a counting unit which has a
98% accuracy. Detecting and recording entries,
exits, queues and waiting times.
Hyper ISl and, Tream 4

Client: Post Office, UK

Solution
Hyper ISl and, Tream 4

Client: Post Office, UK

Solution
Hyper ISl and, Tream 4

Client: Post Office, UK

Solution
Hyper ISl and, Tream 4

Client: Post Office, UK

Solution
Hyper ISl and, Tream 4

Client: Post Office, UK

Solution
Hyper ISl and, Tream 4

Client: Post Office, UK

Solution
Hyper ISl and, Tream 4

Client: Post Office, UK

Solution
Hyper ISl and, Tream 4

Client: Post Office, UK

Solution
Hyper ISl and, Tream 4

Client: Post Office, UK

Solution
Hyper ISl and, Tream 4

Client: Post Office, UK

Solution
Hyper ISl and, Tream 4

Client: Post Office, UK

Solution
Hyper ISl and, Tream 4

Client: Post Office, UK

Solution
Hyper ISl and, Tream 4

Client: Post Office, UK

Solution
Hyper ISl and, Tream 4

Client: Post Office, UK

Strategy

See where people move around in the store
Lets you compare the performances of different stores
Gathers data which will help you make
continuous improvements
Hyper ISl and, Tream 4

Client: Post Office, UK

THANK YOU

ERIK, BEN, PRISCILA, ALASDAIR, MARCO

More Related Content

PDF
Post office presentation_final_forweb
PDF
Hyper Island hösten 2010
PDF
Hyper Island crash course
PPT
Transforming the way the uk post office communicates with its audiences
PDF
CIM Digital Summit 2015 - The Post Office: Pete Markey's Presentation
PPT
BRICKS AND BRICKS WORK
PDF
Presentation
PDF
Final presentation web
Post office presentation_final_forweb
Hyper Island hösten 2010
Hyper Island crash course
Transforming the way the uk post office communicates with its audiences
CIM Digital Summit 2015 - The Post Office: Pete Markey's Presentation
BRICKS AND BRICKS WORK
Presentation
Final presentation web

Recently uploaded (20)

PPTX
Special finishes, classification and types, explanation
PDF
Emailing DDDX-MBCaEiB.pdf DDD_Europe_2022_Intro_to_Context_Mapping_pdf-165590...
PPTX
building Planning Overview for step wise design.pptx
PDF
BRANDBOOK-Presidential Award Scheme-Kenya-2023
PDF
Design Thinking - Module 1 - Introduction To Design Thinking - Dr. Rohan Dasg...
PDF
Urban Design Final Project-Context
PPTX
Wisp Textiles: Where Comfort Meets Everyday Style
PPT
EGWHermeneuticsffgggggggggggggggggggggggggggggggg.ppt
PDF
SEVA- Fashion designing-Presentation.pdf
PPTX
Complete Guide to Microsoft PowerPoint 2019 – Features, Tools, and Tips"
PDF
YOW2022-BNE-MinimalViableArchitecture.pdf
PDF
Facade & Landscape Lighting Techniques and Trends.pptx.pdf
PPT
Package Design Design Kit 20100009 PWM IC by Bee Technologies
PPT
Machine printing techniques and plangi dyeing
PDF
UNIT 1 Introduction fnfbbfhfhfbdhdbdto Java.pptx.pdf
PPTX
Causes of Flooding by Slidesgo sdnl;asnjdl;asj.pptx
PDF
Africa 2025 - Prospects and Challenges first edition.pdf
PPT
unit 1 ppt.ppthhhhhhhhhhhhhhhhhhhhhhhhhh
PDF
Trusted Executive Protection Services in Ontario — Discreet & Professional.pdf
PPTX
ANATOMY OF ANTERIOR CHAMBER ANGLE AND GONIOSCOPY.pptx
Special finishes, classification and types, explanation
Emailing DDDX-MBCaEiB.pdf DDD_Europe_2022_Intro_to_Context_Mapping_pdf-165590...
building Planning Overview for step wise design.pptx
BRANDBOOK-Presidential Award Scheme-Kenya-2023
Design Thinking - Module 1 - Introduction To Design Thinking - Dr. Rohan Dasg...
Urban Design Final Project-Context
Wisp Textiles: Where Comfort Meets Everyday Style
EGWHermeneuticsffgggggggggggggggggggggggggggggggg.ppt
SEVA- Fashion designing-Presentation.pdf
Complete Guide to Microsoft PowerPoint 2019 – Features, Tools, and Tips"
YOW2022-BNE-MinimalViableArchitecture.pdf
Facade & Landscape Lighting Techniques and Trends.pptx.pdf
Package Design Design Kit 20100009 PWM IC by Bee Technologies
Machine printing techniques and plangi dyeing
UNIT 1 Introduction fnfbbfhfhfbdhdbdto Java.pptx.pdf
Causes of Flooding by Slidesgo sdnl;asnjdl;asj.pptx
Africa 2025 - Prospects and Challenges first edition.pdf
unit 1 ppt.ppthhhhhhhhhhhhhhhhhhhhhhhhhh
Trusted Executive Protection Services in Ontario — Discreet & Professional.pdf
ANATOMY OF ANTERIOR CHAMBER ANGLE AND GONIOSCOPY.pptx
Ad
Ad

Post Office - Hyper Island presentation

  • 1. Hyper ISl and, Tream 4 Client: Post Office, UK SMALL THINGS DONE WELL Dare, UK Team 4 A Hyper Island Project Assignment
  • 2. Hyper ISl and, Tream 4 Client: Post Office, UK Contents Background Task Research Insights Technology Human Touch Solution Future Steps
  • 3. Hyper ISl and, Tream 4 Client: Post Office, UK
  • 4. Hyper ISl and, Tream 4 Client: Post Office, UK Challenge “ MORE THAN 50% OF THE NATION THINK WE ARE AN EFFORT TO DEAL WITH “
  • 5. Hyper ISl and, Tream 4 Client: Post Office, UK Challenge You say: Handled with care.
  • 6. Hyper ISl and, Tream 4 Client: Post Office, UK Challenge You say: Handled with care. We do: Handle with care
  • 7. Hyper ISl and, Tream 4 Client: Post Office, UK
  • 8. Hyper ISl and, Tream 4 Client: Post Office, UK APPROACH In-store Observation Reports, Psychology & Research Expert Sparring
  • 9. Hyper ISl and, Tream 4 Client: Post Office, UK APPROACH Where can we have the most impact?
  • 10. Hyper ISl and, Tream 4 Client: Post Office, UK APPROACH Where can we have the most impact? Flagship - Crown - Local
  • 11. Hyper ISl and, Tream 4 Client: Post Office, UK APPROACH People queue up because they have unanswered questions.
  • 12. Hyper ISl and, Tream 4 Client: Post Office, UK APPROACH INSIGHT: The queue doesn’t end at the counter, it starts there.
  • 13. Hyper ISl and, Tream 4 Client: Post Office, UK
  • 14. Hyper ISl and, Tream 4 Client: Post Office, UK Strategy Bring in-store expertise out of store. Bring in-store human touch out of store. Bring in-store care out of store.
  • 15. Hyper ISl and, Tream 4 Client: Post Office, UK Strategy Smartphone Penetration, UK 45% 69% Everyone 18-44
  • 16. Hyper ISl and, Tream 4 Client: Post Office, UK Strategy To make sure we meet real human needs, both practical and emotional, before people arrive at the counter.
  • 17. Hyper ISl and, Tream 4 Client: Post Office, UK APPROACH Human touch through Technology
  • 18. Hyper ISl and, Tream 4 Client: Post Office, UK
  • 19. Hyper ISl and, Tream 4 Client: Post Office, UK Solution
  • 20. Hyper ISl and, Tream 4 Client: Post Office, UK Solution REVIEW THE CURRENT APP:
  • 21. Hyper ISl and, Tream 4 Client: Post Office, UK Solution PREPARE 1. Determines type of parcel. 2. Shows information about different types of services 3. Gives you a price quote LOCATE 1. Locates your closest branch based on position or search 2. Determines average queue time 3. Displays real-time queue
  • 22. Hyper ISl and, Tream 4 Client: Post Office, UK Solution QUEUE Camera connects to a counting unit which has a 98% accuracy. Detecting and recording entries, exits, queues and waiting times.
  • 23. Hyper ISl and, Tream 4 Client: Post Office, UK Solution
  • 24. Hyper ISl and, Tream 4 Client: Post Office, UK Solution
  • 25. Hyper ISl and, Tream 4 Client: Post Office, UK Solution
  • 26. Hyper ISl and, Tream 4 Client: Post Office, UK Solution
  • 27. Hyper ISl and, Tream 4 Client: Post Office, UK Solution
  • 28. Hyper ISl and, Tream 4 Client: Post Office, UK Solution
  • 29. Hyper ISl and, Tream 4 Client: Post Office, UK Solution
  • 30. Hyper ISl and, Tream 4 Client: Post Office, UK Solution
  • 31. Hyper ISl and, Tream 4 Client: Post Office, UK Solution
  • 32. Hyper ISl and, Tream 4 Client: Post Office, UK Solution
  • 33. Hyper ISl and, Tream 4 Client: Post Office, UK Solution
  • 34. Hyper ISl and, Tream 4 Client: Post Office, UK Solution
  • 35. Hyper ISl and, Tream 4 Client: Post Office, UK Solution
  • 36. Hyper ISl and, Tream 4 Client: Post Office, UK Strategy See where people move around in the store Lets you compare the performances of different stores Gathers data which will help you make continuous improvements
  • 37. Hyper ISl and, Tream 4 Client: Post Office, UK THANK YOU ERIK, BEN, PRISCILA, ALASDAIR, MARCO