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1. Revlon is an American multinational cosmetics, skin care, fragrance, and personal care company founded in 1932 and headquartered in New York. 2. It started with a single product, nail polishes, and within 6 years became a multimillion dollar organization, later offering lipsticks and an entire manicure line. 3. Revlon uses celebrity brand ambassadors in its advertising and was one of the first cosmetic companies to regularly feature famous models and actresses in its marketing campaigns.
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- 1. REVLON Ingyin Hmwe Aye Pwint Phyu Soe Mon Thant Saw Yu Nandar 10/3/2015
- 2. • Sells cosmetics, skin care, fragnance and personal care • Head office is in New York, US
- 3. • Founded in 1932 by Charles Revson and his brothers Joseph and Joe Roberts • Along with Charles Lachman, a chemist who contributed “L” in the name Revlon • Started with single product: nail polishes
- 4. • In 1937, started selling polishes in department stores & drug stores • Within 6 years, became a multimillion dollar organization • In 1940, offered an entire manicure line &lipsticks
- 5. • During World World 2, created makeup & related products • After World World 2, listed as US company • In 1955, changed into public company
- 8. 1. “We make lipstick” •Means “We keep IT simple”. •“Copy everything, every file but be it a document or a database and always meant for disaster recovery (DR) purposes.” •Be everything simple.
- 9. 2. “Trust but verify” •Workers and employees (The way they work, personality, etc) •Products (Quality, ingredients, etc)
- 10. 3. “Disaster recovery is not just a plan put on paper.” •Started in May 2011 •Reduced document printing output from 750,000 pages a year to zero •Reduced energy consumption by 72%, the number of switch ports by 3,600 ports to 400-500.
- 11. Advertising • Until 1940s, magazine advertisements, drawn by hand in black and white
- 12. templates.com Advertising • In beginning of 1945, began full-color photographics • Used exotic and unique names "Paint the Town Pink" "Fatal Apple" "Bachelor's Carnation" "Sweet Talk" "Fashion Plate"
- 14. templates.com Advertising • Dorian Leigh (one of the world's first models), for Ultra Violet.
- 15. templates.com Advertising • Featured a wide age range in 1980s Milla Jovovich Audrey Hepborn
- 16. templates.com Advertising • In 1980s and 1990s, dropped fashion models and focused on movie stars Jaime King Susan SaradonHalle Berry
- 18. templates.com Advertising • Jessica Biel, the newest model in January,2010
- 20. SAFETY - Provide our customers with high-quality, safe and effective products - Our employees with a safe workplace
- 21. SOCIAL - To Enhance women’s lives through our products - Support philanthropic activities - The Revlon Run Walk - To raise money and awareness for breast and ovarian cancer
- 22. ENVIRONMENTAL - Reduce the environmental impact of our operations - Compliance with all applicable laws affecting our opearations - Reduction in total waste generation and disposal costs - Use of sustainble ingredients and packing wherever possible
- 23. REGULATORY - Ensure that our products and operating facilities meet or exceed all applicable standards
- 24. SWOT Analysis S W TO • 1st brand, extend Indian market, helped by US artists • Well-managed distribution channel Strengths • Weak financial position • High turnover • Weak marketing areas Weaknesses • Increase sales • Joint venture leads to opportunities Opportunities • A lot of competitors • Requires heavy budgets • Selling online reduces customer relations Threats SWO T Analysis
- 25. Key Trends 1 2 Introduction of men specific product range Booming skin care segment Rise of “Masstige” product segment Increasing focus on natural products 3 4
- 26. Pricing Policy
- 27. to Revlon
Editor's Notes
- #2: This template can be used as a starter file for presenting training materials in a group setting. Sections Right-click on a slide to add sections. Sections can help to organize your slides or facilitate collaboration between multiple authors. Notes Use the Notes section for delivery notes or to provide additional details for the audience. View these notes in Presentation View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production) Coordinated colors Pay particular attention to the graphs, charts, and text boxes. Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale. Graphics, tables, and graphs Keep it simple: If possible, use consistent, non-distracting styles and colors. Label all graphs and tables.
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