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Practical Application of Born global, Deliveroo,
- 1. Practical Application of Born Global (BG) Mohammadali Abeditari
- 3. Success Success Factors: 1- Home supply conditions 2- Providing quality customer service 3- Learning from International Exposure 4- Trust, Personal relationship and social capital 5- Lack of Fear 6- Hiring Local Managers 7- Creating networks and ecosystems (Kudina et.al, 2008) Research Objectives: 1- Unlock BG companies secrets to success and why some of these companies are more successful. 2- To pin down when a firm should seek early and rapid internationalisation.
- 4. Successful Start- up 2013 Founded by Will Shu 2014 Expanding in the UK 2015 Expanding to EU 2016 Growth from International Expansion
- 5. Deliveroo, Simple BG Idea • Domestic Market Size • High-Tech & knowledge intensive • Hard-to-Imitate • Differentiation
- 6. References 1. Anon., 2017. BBC NEWS. [Online] Available at: http://www.bbc.co.uk/news/business-41347817 [Accessed 18 02 2018]. 2. Anonymous2015, Jul 28. Deliveroo raises $70m six months after previous round. Telegraph.co.uk. 3. Anon., 2017. For local startup success, look abroad: The influence of international entrepreneurship on born globals. Strategic Direction, 33(5), pp. 36-38. 4. Anon., 2018. DELIVEROO. [Online] Available at: https://deliveroo.co.uk/faq [Accessed 18 02 2018]. 5. Anon., n.d. Silicon Fen. [Online] Available at: http://www.siliconfen.org.uk/about/ [Accessed 11 02 2018]. 6. BURN-CALLANDER, R., 2014, Sep 05. Deliveroo beefing up distribution to bite into Just Eat and Hungry House's lunch. The Daily Telegraph, 8. ISSN 03071235. 7. Cavusgil, S. T., Czinkota, M. R. & Knight, G., 2009. Middlesex University Library Catalogue, Business Experts. [Online] Available at: http://lib.myilibrary.com/Open.aspx?id=420465&src=0 [Accessed 11 02 2018]. 8. Choquette, E., Rask, M., Sala, D. & Schroder, P., 2016. Born Globals--Is there fire behind the smoke?. International Business Review, pp. 448-460. 9. Dawson, F., 2016. FORBES. [Online] Available at: https://www.forbes.com/sites/freddiedawson/2016/02/26/delivering-25-month-on-month-growth-the-deliveroo-success-story/#1cde4a7f6cad [Accessed 18 02 2018]. 10. Ghosh, S., 2017. BUSINESS INSIDER. [Online] Available at: http://uk.businessinsider.com/deliveroo-revenue-losses-results-128-million-2016-2017-9 [Accessed 18 02 2018]. 11. Ghosh, S., 2017. BUSINESS INSIDER. [Online] Available at: http://uk.businessinsider.com/onefinestay-founder-greg-marsh-deliveroo-investor-gig-economy-2017-7 [Accessed 18 02 2018]. 12. Jones, C., 2018. Cambridge Independent. [Online] Available at: http://www.cambridgeindependent.co.uk/cambridge-s-37billion-economy-and-the-need-for-evolution-1-5042871 [Accessed 11 02 2018].
- 7. References 13. Kudina, A., Yip, G. & Barkema, H., 2008. Born Global. Business Strategy Revenue, pp. 39-44. 14. Liu, C., 2016. The Telegraph. [Online] Available at: http://www.telegraph.co.uk/sponsored/china-watch/business/12209172/wealthy-chinese-invest-abroad.html [Accessed 18 02 2018]. 15. Liu, Y., 2017. Born global firms' growth and collaboative entry mode: the role of transnational entrepreneurs. International Marketing Reveiw , 34(1), pp. 46-67. 16. Moules, J., 2017. Financial Times. [Online] Available at: https://www.ft.com/content/3bf30a02-cb7e-11e7-aa33-c63fdc9b8c6c [Accessed 18 02 2018]. 17. Murgia, M., 2017. Financial Times. [Online] Available at: https://www.ft.com/content/e03e47ee-9edc-11e7-9a86-4d5a475ba4c5 [Accessed 18 02 2018]. 18. Olson, P., 2016. Forbes. [Online] Available at: https://www.forbes.com/sites/parmyolson/2016/02/17/deliveroo-army-5000-drivers-3-years/#395f0be020bd [Accessed 18 02 2018]. 19. Ram, A. & Shubber, K., 2017. Financial Times. [Online] Available at: https://www.ft.com/content/c61ef236-6319-11e7-91a7-502f7ee26895 [Accessed 18 02 2018]. 20. Thomas, A. S., 2018. Entrepreneurs. [Online] Available at: https://www.entrepreneur.com/article/307544 [Accessed 18 02 2018].