Practical UX Research Methods
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The document outlines practical UX research methods presented by Patrick McNeil at How Design Live in Boston, May 2018. It discusses four key methods: emoticon scoring for emotional reactions, desirability studies to assess user connections with designs, single ease questions to measure task difficulty, and static evaluations for quick feedback. The document emphasizes the importance of aligning research methods with design questions to enhance user experience.
Practical UX Research Methods
- 1. HOW Design Live, Boston ā May, 2018 Pmcneil.com Practical UX Research Methods With Patrick McNeil
- 2. HOW Design Live, Boston ā May, 2018 Pmcneil.com Extremely fast and simple UX test methods. I want to explore
- 3. HOW Design Live, Boston ā May, 2018 Pmcneil.com You can easily include user feedback in your design work My hope is that
- 4. HOW Design Live, Boston ā May, 2018 Pmcneil.com Topics for today ā¢ 4 practical UX research methods ā¢ Matching research methods to questions ā¢ Creating research methods
- 5. HOW Design Live, Boston ā May, 2018 Pmcneil.com Who am I? UX Architect atā¢ Perļ¬cient Grew up with tech, formalized it withā¢ design and topped it oļ¬ with UX. Get in touch:ā¢ mcneilp@gmail.comā pmcneil.comā
- 6. HOW Design Live, Boston ā May, 2018 Pmcneil.com Download the presentation Link at the end
- 7. HOW Design Live, Boston ā May, 2018 Pmcneil.com Research Methods
- 8. HOW Design Live, Boston ā May, 2018 Pmcneil.com Anti goals Write lengthy research plansā¢ Publish long reports of resultsā¢ Establish new principles for the ļ¬eldā¢ Be a roadblock to progressā¢
- 9. HOW Design Live, Boston ā May, 2018 Pmcneil.com #1 ā Emoticon Score Quickly capture raw emotions
- 10. HOW Design Live, Boston ā May, 2018 Pmcneil.com Have the user indicate how they feel about something using an emoticon scale
- 11. HOW Design Live, Boston ā May, 2018 Pmcneil.com You need to understand the user's emotional reaction Use when
- 12. HOW Design Live, Boston ā May, 2018 Pmcneil.com Sample Scales
- 13. HOW Design Live, Boston ā May, 2018 Pmcneil.com Quantifying the users emotional reaction The real magic isā¦
- 14. HOW Design Live, Boston ā May, 2018 Pmcneil.com Sample scenarios ā¢ Assess an overall experience ā¢ Compare how users feel about two totally different designs ā¢ Understand if your improving the experience
- 15. HOW Design Live, Boston ā May, 2018 Pmcneil.com Results ā¢ Chart the results
- 16. HOW Design Live, Boston ā May, 2018 Pmcneil.com #2 ā Desirability Study
- 17. HOW Design Live, Boston ā May, 2018 Pmcneil.com You need to see what keywords users connect with your design. Use when
- 18. HOW Design Live, Boston ā May, 2018 Pmcneil.com Have users pick words from a list that they feel apply to a design.
- 19. HOW Design Live, Boston ā May, 2018 Pmcneil.com Accessible Advanced Annoying Appealing Attractive Boring Business-like Busy Calm Clean Clear Collaborative Comfortable Compatible Compelling Comprehensive Confident Confusing Connected Consistent Controllable Convenient Creative Customizable Cutting edge Dated Desirable Difficult Disruptive Distracting Dull Easy to use Effective Efficient Effortless Empowering Energetic Engaging Entertaining Enthusiastic Essential Exceptional Exciting Expected Familiar Fast Flexible Fragile Fresh Friendly Frustrating Fun Gets in the way Hard to Use Helpful High quality Impersonal Impressive Incomprehensible Inconsistent Ineffective Innovative Inspiring Intimidating Intuitive Inviting Irrelevant Low Maintenance Meaningful Motivating Not Secure Not Valuable Old Optimistic Ordinary Organized Overbearing Overwhelming Patronizing Personal Poor quality Powerful Predictable Professional Relevant Reliable Responsive Satisfying Secure Simplistic Slow Sophisticated Stable Stimulating Straight Forward Time-consuming Time-Saving Too Technical Trustworthy Unapproachable Unattractive Uncontrollable Unconventional Understandable Undesirable Unpredictable Unrefined Usable Useful Valuable Source: https://www.nngroup.com/articles/desirability-reaction-words/
- 20. HOW Design Live, Boston ā May, 2018 Pmcneil.com
- 21. HOW Design Live, Boston ā May, 2018 Pmcneil.com Selecting words: ā¢ That relate to your brand ā¢ That reflect a desired emotional response ā¢ Words opposite to the desired responses ā¢ Limit it to 30-40 words ā¢ About 70% positive words
- 22. HOW Design Live, Boston ā May, 2018 Pmcneil.com Works great as a follow up question with users. Pro tip
- 23. HOW Design Live, Boston ā May, 2018 Pmcneil.com The results Measure the results by the % of peopleā¢ that indicate each word Try to segment the results to see howā¢ diļ¬erent groups responded (personas)
- 24. HOW Design Live, Boston ā May, 2018 Pmcneil.com #3 ā Single Ease Question 7-point scale for estimating task diļ¬culty
- 25. HOW Design Live, Boston ā May, 2018 Pmcneil.com You need to quantify how easy something is to use Use when
- 26. HOW Design Live, Boston ā May, 2018 Pmcneil.com
- 27. HOW Design Live, Boston ā May, 2018 Pmcneil.com Have the user perform a task and follow up with the question.
- 28. HOW Design Live, Boston ā May, 2018 Pmcneil.com Sample Situations To compare a competitorās product to yoursā¢ Measure if changes in a product make itā¢ easier to use To compare two totally diļ¬erent tasksā¢
- 29. HOW Design Live, Boston ā May, 2018 Pmcneil.com The results ā¢ Average the results of the 7 point scale
- 30. HOW Design Live, Boston ā May, 2018 Pmcneil.com #4 ā Static Evaluation & Markup
- 31. HOW Design Live, Boston ā May, 2018 Pmcneil.com You need quick feedback Use when
- 32. HOW Design Live, Boston ā May, 2018 Pmcneil.com Print your design. Have users write comments. Discuss.
- 33. HOW Design Live, Boston ā May, 2018 Pmcneil.com
- 34. HOW Design Live, Boston ā May, 2018 Pmcneil.com Donāt make research harder then it needs to be.
- 35. HOW Design Live, Boston ā May, 2018 Pmcneil.com Picking Methods
- 36. HOW Design Live, Boston ā May, 2018 Pmcneil.com What do you need to learn? What will help you progress the design forward? Where will users struggle? Focus topics
- 37. HOW Design Live, Boston ā May, 2018 Pmcneil.com What method will answer this? Then
- 38. HOW Design Live, Boston ā May, 2018 Pmcneil.com Do users like my design? Question: Use a 5 second test and see what stands out to them Research Method:
- 39. HOW Design Live, Boston ā May, 2018 Pmcneil.com Is my design easy to use? Ques%on: Watch users try to use it Research Method:
- 40. HOW Design Live, Boston ā May, 2018 Pmcneil.com Will users understand the icons? Question: Show users the icons and have them write key words they associate with them. Research Method:
- 41. HOW Design Live, Boston ā May, 2018 Pmcneil.com I wonder what users are doing when they use our product? Question: Contextual inquiry ā go follow your users around Research Method:
- 42. HOW Design Live, Boston ā May, 2018 Pmcneil.com You are asking much more sophisticated questions. Eventually you will ļ¬nd that
- 43. HOW Design Live, Boston ā May, 2018 Pmcneil.com What are the users thinking, feeling or wanting?
- 44. HOW Design Live, Boston ā May, 2018 Pmcneil.com How do the users imagine this thing works?
- 45. HOW Design Live, Boston ā May, 2018 Pmcneil.com Seek out ways to research users. Get curious and
- 46. HOW Design Live, Boston ā May, 2018 Pmcneil.com Creating Methods
- 47. HOW Design Live, Boston ā May, 2018 Pmcneil.com Methods are not sacred Donāt be shy
- 48. HOW Design Live, Boston ā May, 2018 Pmcneil.com The 5 second test Hacking methods
- 49. HOW Design Live, Boston ā May, 2018 Pmcneil.com What are the primary types of apps users want on their smart phone? Inventing methods
- 50. HOW Design Live, Boston ā May, 2018 Pmcneil.com
- 51. HOW Design Live, Boston ā May, 2018 Pmcneil.com How can I get unbiased data ā because users will lie. Ask yourself
- 52. HOW Design Live, Boston ā May, 2018 Pmcneil.com
- 53. HOW Design Live, Boston ā May, 2018 Pmcneil.com Thank you! Download the presentation: https://www.slideshare.net/mcneilp And check out: http://UXMethodsBook.com