Practicum Book Presentation
- 2. Anne GregoryOne of the UK’s leading PR academics.Head of the School of Business Strategy and Assistant Dean of Leeds Business School.Current clients include the UK Government Cabinet Office, the Department of Health and a number of local authorities. She has also worked for private sector clients such as Nokia and Eloqui.International public speaker
- 3. What did I learn?Analysis
- 4. Objectives
- 6. Messages
- 7. Strategy
- 8. Tactics
- 9. Timescales
- 10. Resources
- 11. Evaluation
- 13. What surprised me?Objectives are usually set at one of three levels:Awareness- getting your target audience to think about somethingAttitudes and opinions-getting your target public to form a particular opinion about a subjectBehavior- getting your public to act in a desired way
- 14. Strategy and TacticsExample:Objective: to get Iraqis out of KuwaitStrategy: according to the General Colin Powell was to cut them (the Iraqis) off and kill themTactics: pincer movement of ground forces to cut the Iraqis off from Iraq, carpet bombing, divisionary tactics, cutting bridges and so onStrategy is how you will achieve an objectiveTactics are what you will do Would like to learn methods of being correct and precise when planning strategy and tactics
- 15. I do recommend this bookThis book highlighted many important issues in the role of a PR professional:The role of a PR in organizations
- 16. Starting and planning process
- 22. Evaluation and reviewAnother Anne Gregory book