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Fresh Digital Group
                         A Mobile App Pre-Launch Checklist




We Strategize. We Execute. We Deliver. On All Screens.
The Mobile App Checklist
Often the first 80% of developing an app is the most exciting part. But it’s
the last 20% that often makes the difference between producing an okay
app and a great app.

To ensure your app is as perfect as possible for launch day, you should
check for the following :

1.   Bugs
2.   UI/UX
3.   Design
4.   Backend Services
5.   EULA and ToS




                 We Strategize. We Execute. We Deliver. On All Screens.
Check for Bugs
   It’s very important to check and test
    for little bugs before launch as major
    bug won’t be overlooked, but lots of            No screen freezes during main/
                                                    secondary functions or screen
    little bugs that nag at the user and
    cause frustration kill apps.                    Proper handling for remote service
                                                    calls

                                                    No hard coded data to replace
                                                    dynamic data

                                                    App can handle when GPS and
                                                    Push Notifications are turned off

                                                    App handles network activity issues


                                                    Development console logging is off

                                                    Closing and Returning app runs
                                                    process without interference




                    We Strategize. We Execute. We Deliver. On All Screens.
Establish Good UI/ UX
   Establishing Good UI / UX will
    increase ratings for your app and lead
    to more sales. Likewise, UX issues
    are one of the top reasons projects fail
    so the potential for project failure is      App matches UI/UX requirements
    magnified when the UI / UX is not
    established well.                            UI/UX Engineer signs off on expected
                                                 behavior

                                                 App indicated a long operation is
                                                 happening to user

                                                 Properly handles multiple clicks on UI
                                                 object when only one at a time is expected

                                                 Consistent animation across entire app
                                                 (speed duration and types)




                   We Strategize. We Execute. We Deliver. On All Screens.
Perfect Design Efforts
                                                  Although it may seem obvious
                                                   now, often certain design
                                                   elements are left untouched
                                                   ruining the integrity of the app.
   All images resized and compressed
   correctly
                                                  Care should be taken to ensure
                                                   light sources and shadows match,
   Images available for all target platforms
                                                   images are sliced and used in the
                                                   way prescribed by a design
   Design implementation matches                   document.
   designer goals

   Images aren’t distorted, blurred, mis-
                                                  Especially important for Android,
   aligned                                         graphics should be responsive so
                                                   they are consistent across
   Design implementation is responsive to          multiple screen resolutions and
   the target screen sizes and densities           densities.




                 We Strategize. We Execute. We Deliver. On All Screens.
Backend Services
   From a technical level, the server-side
    of an app is one of the biggest reasons
    an app fails.                              Web services have been stress tested with
                                               many concurrent user connections
   Server availability, scalability, and
    performance can cause users to wait
                                               Server response times meet acceptable
    too long for their data to render on       requirements
    device. This can be perceived as a
    slow app.                                  HTML tags are stripped out of the data feeds
                                               when unnecessary


                                               Server responds correctly for each remote call


                                               Server doesn’t send anything to the user that
                                               user isn’t allowed to access (e.g. Access
                                               control)


                                               Server returns the correct error messages




                    We Strategize. We Execute. We Deliver. On All Screens.
EULA and ToS
 An app’s End User
  License Agreement,
  EULA and Terms of
  Service, ToS can limit
                                    EULA / ToS clearly states what data and
  a business’s use of               information the app collects
  data mined from the
  app. A poorly                     User’s rights and limitations to their data
  constructed EULA /                and other data in the app is clearly defined
  ToS can cause
                                    EULA / ToS indicates how the data and
  unnecessary harm to               information collected may be used
  the product.




               We Strategize. We Execute. We Deliver. On All Screens.
Summary
 The last 20% of
  an app project
  makes the
  difference
  between your
  users saying “This
  app is okay” and
  “This app is
  amazing.”


           We Strategize. We Execute. We Deliver. On All Screens.
Fresh Digital Group
                               111 John St 2nd FL
                             New York, NY 10038
                        www. freshdigitalgroup.com




Fresh Digital Group

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Pre-Launch App Tips

  • 1. Fresh Digital Group A Mobile App Pre-Launch Checklist We Strategize. We Execute. We Deliver. On All Screens.
  • 2. The Mobile App Checklist Often the first 80% of developing an app is the most exciting part. But it’s the last 20% that often makes the difference between producing an okay app and a great app. To ensure your app is as perfect as possible for launch day, you should check for the following : 1. Bugs 2. UI/UX 3. Design 4. Backend Services 5. EULA and ToS We Strategize. We Execute. We Deliver. On All Screens.
  • 3. Check for Bugs  It’s very important to check and test for little bugs before launch as major bug won’t be overlooked, but lots of No screen freezes during main/ secondary functions or screen little bugs that nag at the user and cause frustration kill apps. Proper handling for remote service calls No hard coded data to replace dynamic data App can handle when GPS and Push Notifications are turned off App handles network activity issues Development console logging is off Closing and Returning app runs process without interference We Strategize. We Execute. We Deliver. On All Screens.
  • 4. Establish Good UI/ UX  Establishing Good UI / UX will increase ratings for your app and lead to more sales. Likewise, UX issues are one of the top reasons projects fail so the potential for project failure is App matches UI/UX requirements magnified when the UI / UX is not established well. UI/UX Engineer signs off on expected behavior App indicated a long operation is happening to user Properly handles multiple clicks on UI object when only one at a time is expected Consistent animation across entire app (speed duration and types) We Strategize. We Execute. We Deliver. On All Screens.
  • 5. Perfect Design Efforts  Although it may seem obvious now, often certain design elements are left untouched ruining the integrity of the app. All images resized and compressed correctly  Care should be taken to ensure light sources and shadows match, Images available for all target platforms images are sliced and used in the way prescribed by a design Design implementation matches document. designer goals Images aren’t distorted, blurred, mis-  Especially important for Android, aligned graphics should be responsive so they are consistent across Design implementation is responsive to multiple screen resolutions and the target screen sizes and densities densities. We Strategize. We Execute. We Deliver. On All Screens.
  • 6. Backend Services  From a technical level, the server-side of an app is one of the biggest reasons an app fails. Web services have been stress tested with many concurrent user connections  Server availability, scalability, and performance can cause users to wait Server response times meet acceptable too long for their data to render on requirements device. This can be perceived as a slow app. HTML tags are stripped out of the data feeds when unnecessary Server responds correctly for each remote call Server doesn’t send anything to the user that user isn’t allowed to access (e.g. Access control) Server returns the correct error messages We Strategize. We Execute. We Deliver. On All Screens.
  • 7. EULA and ToS  An app’s End User License Agreement, EULA and Terms of Service, ToS can limit EULA / ToS clearly states what data and a business’s use of information the app collects data mined from the app. A poorly User’s rights and limitations to their data constructed EULA / and other data in the app is clearly defined ToS can cause EULA / ToS indicates how the data and unnecessary harm to information collected may be used the product. We Strategize. We Execute. We Deliver. On All Screens.
  • 8. Summary  The last 20% of an app project makes the difference between your users saying “This app is okay” and “This app is amazing.” We Strategize. We Execute. We Deliver. On All Screens.
  • 9. Fresh Digital Group 111 John St 2nd FL New York, NY 10038 www. freshdigitalgroup.com Fresh Digital Group