This document defines key research terms and discusses the importance of conducting research before creating a product. It summarizes the researcher's primary and secondary research for their AS and A2 media productions. For their AS thriller genre opening, they analyzed conventions by watching YouTube clips and researching on IMDb. For their A2 soap opera, they studied YouTube videos of similar genres, researched storylines on Digital Spy, and analyzed character stereotypes. The document concludes by discussing how social media could have further informed their research and defines creativity.