Prepare (not) To Fail
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The document discusses the principles of viral marketing, emphasizing the importance of understanding audience behavior and creating contagious content. Key elements include high-arousal emotions and the need for creativity and relevance in messaging. It also outlines dos and don'ts for effective marketing strategies, such as making content easy to share and responding to audience engagement.
Prepare (not) To Fail
- 1. PREPARE TO FAILON VIRAL MARKETING NOT by Mu’min Santoso @msantoz Monday, July 22, 13
- 2. Viral marketing is an idea that spreads and that while it is spreading actually helps market your business or cause - Seth Godin - Monday, July 22, 13
- 3. MISSION Make people spread our message voluntarily Monday, July 22, 13
- 4. THE CHECKLIST Monday, July 22, 13
- 5. KNOWYOUR AUDIENCE “your product may not naturally be contagious, but understanding why people talk and share can allow you to create a campaign” - Jonah Berger - Monday, July 22, 13
- 6. WHYTHEY’LL SHARE? They love social currency “If a piece of content makes people seem smart, they’re more likely to share it with their friends.” - Jonah Berger - Monday, July 22, 13
- 7. THEVIRAL HOOK People don’t engage with each other to exchange viruses. People exchange viruses as n excuse to engage with each other Monday, July 22, 13
- 8. THEVIRAL HOOK Create a contagious content Monday, July 22, 13
- 10. CREATIVITY Contagious; why things Catch On by Jonah Berger ACTIVATE HIGH- AROUSAL EMOTIONS Monday, July 22, 13
- 11. CREATIVITY Contagious; why things Catch On by Jonah Berger TEST IT BEFORE EXECUTE Monday, July 22, 13
- 13. CONTEXT • PositiveValue • Strengthen my bond • Define our collective identity • Give me status Monday, July 22, 13
- 14. DEFINING INDEFINABLE RelevancyCreativity Surprising Interesting Intense (awe-inspiring) Positive Actionable Monday, July 22, 13
- 15. DEFINING INDEFINABLE The OfferingThe Hook Monday, July 22, 13
- 16. Monday, July 22, 13
- 17. THETOUCH POINTS TARGET AUDIENCE Digital Behavior Place of Interest Habit Mobile Web Soc- Med Works School ReferencesSport Monday, July 22, 13
- 19. TIMING & PHASING Seed the viral spread Refresh & Re-seed measure and optimized Monday, July 22, 13
- 20. &DOS DON’TS Monday, July 22, 13
- 21. & Make it easy to share DOS DON’TS Monday, July 22, 13
- 22. & Make it easy to share Restrict Access DOS DON’TS Monday, July 22, 13
- 23. & Make it easy to share Restrict Access Create content that makes people react DOS DON’TS Monday, July 22, 13
- 24. & Make it easy to share Restrict Access Create content that makes people react Assume you must be controversial DOS DON’TS Monday, July 22, 13
- 25. & Make it easy to share Restrict Access Create content that makes people react Assume you must be controversial Define the purpose DOS DON’TS Monday, July 22, 13
- 26. & Make it easy to share Restrict Access Create content that makes people react Assume you must be controversial Define the purpose Disappear after going viral DOS DON’TS Monday, July 22, 13
- 27. & Make it easy to share Restrict Access Create content that makes people react Assume you must be controversial Define the purpose Disappear after going viral Respond to comments DOS DON’TS Monday, July 22, 13
- 28. & Make it easy to share Restrict Access Create content that makes people react Assume you must be controversial Define the purpose Disappear after going viral Respond to comments Get upset over negative comment DOS DON’TS Monday, July 22, 13
- 29. “It’s like a batting average in baseball; no one hits a home run every time. But it’s also not luck. By understanding the science of word of mouth, you improve your average.” - Jonah Berger - Monday, July 22, 13
- 30. Monday, July 22, 13