Preparing for GA4 - The Future of Google Analytics
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The document discusses the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), highlighting key differences, features, and setup instructions. It emphasizes the importance of understanding the event-based data model in GA4, as well as the significance of preparing for this shift before July 1, 2023. Additionally, the document provides resources and tips for effectively deploying GA4 to measure and analyze relevant metrics.
Preparing for GA4 - The Future of Google Analytics
- 1. #DMAWestTechSummit TRUPOLIS Travel & Tourism The Ne xt Ge ne ra ti o n o f Go o g l e Ana l yti c s GA4 is Coming! Are You Ready?
- 2. #DMAWestTechSummit Key Takeaways 01 UA vs GA4 – What’s the Difference? 02 Avoid Paralysis by Analysis 03 Launch & Configure GA4 04 Analysis & Reporting
- 6. #DMAWestTechSummit Site Side Metrics Defined + Source Traffic Insights + What Engagement + Action Conversions + Goals
- 7. #DMAWestTechSummit UA is Out But Why? Privacy Matters to Everyone
- 13. #DMAWestTechSummit UA is Out But Why? Legacy Concept Launched - October 2012 Session Based Concept Customizable but Clunky Depreciates – July 1, 2023
- 17. #DMAWestTechSummit GA4 Demo You Won’t Break It bit.ly/demoga4
- 23. #DMAWestTechSummit Everything in GA4 Is an Event
- 25. #DMAWestTechSummit UA Hit Type GA4 Capture
- 26. #DMAWestTechSummit GA4 Data Retention GDPR & IP Addresses
- 28. #DMAWestTechSummit Why It Matters Lookback will be harder
- 32. #DMAWestTechSummit Recommended Events Based on Your Needs https://bit.ly/ga4-events
- 33. #DMAWestTechSummit Custom Events Customized for your Needs Limited to 30 Conversion Points
- 40. #DMAWestTechSummit Bounce Rate Hit Data, Not Engagement
- 48. #DMAWestTechSummit Transition UA to GA4 Prepare to Launch
- 49. #DMAWestTechSummit RFP Submissions Hotel Bookings Reward Sign-ups Email Subscriptions Goals & Conversions
- 50. #DMAWestTechSummit Downloads Campaign Tracking Video Engagement Site Search Actionable Events
- 51. #DMAWestTechSummit GA4 Account Property Create a New Property
- 53. #DMAWestTechSummit Deploy GA4 Create & Deploy Data Stream
- 61. #DMAWestTechSummit GA4 Demo You Won’t Break It bit.ly/demoga4
- 64. #DMAWestTechSummit Look for the Cog
- 66. #DMAWestTechSummit Custom Events Create Custom Events inside GA4
- 77. #DMAWestTechSummit Explore Free Form Learn to Explore
- 83. #DMAWestTechSummit GA4 Data Studio Automated & Shareable
- 85. #DMAWestTechSummit Recap 01 UA vs GA4 – Different Platforms 02 Measure What Matters 03 Configure GA4 For Your Needs 04 Navigation & Reporting
- 86. #DMAWestTechSummit RIP UA July 1, 2023 In 3-Months the change is happening whether you are prepared for it or not. Tip: You’ll have 6-months access.
- 87. #DMAWestTechSummit Thank You Jason Dodge | BlackTruck Media + Marketing @dodgejd | @blacktruckmedia.com blacktruckmedia.com | jason@blacktruckmedia.com