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This document discusses key performance indicators (KPIs) for analyzing websites, including conversion rate, bounce rate, visits, and time on page. It also mentions Google Analytics, a tool that provides standard reports on public traffic, advertising, traffic sources, and conversions.

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ANALITYC WEB
HERRAMIENTAS KPI • KPI It is a metric that helps in the most rational way achieving the previous objectives of the website Relevant
RELEVANTS KPI • KPIs - conversion rate - bounce rate - visits - time on the page
GOOGLE ANALYTICS • Reports standard • Provides • Public, advertising, traffic sources and conversions

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Presentacion 1 kpi