Presentation
- 1. WPWESTPHAL PROMOTIONSLaura Calderone – Operations ManagementChristopher Curtis – FinanceLauren Pitts – Design and DevelopmentBreanne O’Neill – Competition AnalysisMolly Tarlofsky - Marketing
- 2. MISSION STATEMENTOur mission is to utilize our abilities as a stepping-stone to assist the artists of Drexel University to flourish and to thrive in the community.
- 3. EXECUTIVE SUMMARY/BUSINESS DESCRIPTIONService-Based BusinessExpected to open in September 2010Non-Profit Entity of Drexel UniversityApply for office space through SAFACTarget the artists of Drexel UniversityFuture of the Business
- 4. WPMARKETING
- 5. AnalysisTarget Market: students 18-25Upper-Classmen more1,635 Students in Antoinette Westphal College of Media Arts and DesignExpect a lot of repeat clientsMarketing Strategy
- 6. Strengths and WeaknessesStrengthsLittle CompetitionDrexel EntityLow ExpensesExperienced AdvisorWeaknessesStudent-Run CompanySmall Target MarketDrexel EntityStandard Package Option
- 7. Opportunities and ThreatsOpportunitiesAll students can participateOnly one of its kindAffordableThreatsMadKo and DraKoPublic Companies
- 9. DepartmentsVisual ArtsPerforming ArtsMedia ManagementMusic IndustryFashion
- 10. StaffDepartments will be run by Cooperative Education (Co-Op) studentsHave a staff advisor – Larry EpsteinVolunteersIndependent study for university creditProjects – Senior DesignPossible Class
- 11. ServicesNewspaperTelevisionInternetRadioAround CampusCampus EventsAvailable to any Drexel StudentFee of $175.00Reapplied to returning customersFees will be reclycled into the company {501 (c) (3)}
- 13. QualityCustomer ExperienceHiring ProcessParing customer with right employeeCustomer feedback
- 15. WPCOMPETITION
- 16. CompetitionCompetitionLimited within DrexelOutside PR firmsMAD Dragon UNLTDOther AWCoMAD MajorsFashion DesignDigital Media
- 17. WPFINANCE
- 18. AnalysisLow cost start-upStudent OrganizationVolunteers/Co-OpMake money back in the first year
- 19. Net Profit
- 20. Customers
- 21. WPQUESTIONS?