Presentation
- 1. Social Media In Journalism Team Chapter Lecture Presentation : Chapter 3 Presenters: Angel Ospina Cory Matthew Troy Sprowl Juliana Gardiner February 21, 2017
- 2. Intro ● “Journalism happens when someone tells a compelling true story.” – Alexander Jutkowitz (Group SJR Managing Partner) ● Content Management Systems (CMS)- a computer application that supports the creation and modification of digital content.(IE. Facebook, Twitter, Wordpress ● Journalists are encouraged to not only share links but engage with audience.
- 3. Five Democratic Needs of Journalism 1.Journalism informs, analyzes, interprets and explains. 2.Journalism Investigates. (Watchdog role of the public) 3.Journalism creates public conversation. (Lets public digest the facts, form opinion) 4.Journalism helps generate social empathy. 5.Journalism encourages accountability. (Government, teachers, doctors, etc.)
- 4. No longer just journalists ● Journalists are required to have social media. ● Encouraged to take pictures, videos, blog, live tweet, audio, audience interaction via live video, podcasts, Instagram, snapchat, tumbler etc. ● Directing Messaging (DM) to gather information or interact with public. ● Smart Phone required
- 5. Desire for instant information ● Social Media has the public earn for a constant flow of information ● 60% of college students refer to social media to get their news according to a recent PewResearch Center study. ● News breaks on social media first (Break news, article follows)
- 6. Journalism still a business ● Lost money when social media came about. Newspapers sales dropped drastically. Still 69% of Americans (164 Million people) are traditional readers of print, online or mobile newspaper edition.) ● Clicks bring in money. Paywalls used so people subscribe. ● Articles must be accessible via search engine optimization (SEO) IE. Google ● Must use tags, keywords ● NDN is a US national video network that plays video to increase online revenue. (IE. $25 per 1000 viewers)
- 7. Journalism Theories ● “Social media represents a change in the relationship that citizens and others in the nation have with information.” – Tewksbury and Rittenberg (2012) ● 78% percent saw news while looking for something else on Facebook ● Social Media still viewed as place for entertainment. ● Journalism realizes stories need to be entertaining. (pictures, videos) “These people are always connected and appreciate new access to news independent of time and space.” - Westlund (2008)
- 9. ● Journalism has made a shift from being mainly one way mass communication to a participatory work that includes some user generated content ● User-Generated Content- User-generated content is any form of content that is created by unpaid contributors and made available via social media. UGC can include photos, videos, blogs, posts, tweets, testimonials or other media. Wambold, A. (2017, February 08). Incorporating user-generated content into your social strategy. Retrieved February 12, 2017, from https://www.biztimes.com/2017/02/06/incorporating-user-generated-content-into-your-social-strategy/
- 11. Crowdsourcing is the practice of outsourcing tasks to a broad, loosely defined external group of people. The idea is generally to introduce new or more developed skill sets or a larger work force to achieve some specific goal. -Prive, T. (2016, March 25). What Is Crowdfunding And How Does It Benefit The Economy. Possibly the earliest example of crowdsourcing was the collection of words for the Oxford English Dictionary (OED). In 1858, a group called the Philological Society contracted with over 800 volunteer readers to collect words and their uses. The group solicited broader public input and received over six million submissions over the 70 years of the project.
- 12. After the devastating earthquake in Haiti in 2010, an ad-hoc 911 service was created and established in response to a tweet sent out asking for help. Npr ‘part time’ journalist and radio host uses crowd-sourcing to narrate ongoing live news events. He also is known for using live tweeting during the Newtown Shootings. The crowd sourcing on twitter generated false reports including a purple van, a second shooter and a fake letter.
- 13. Activity:
- 14. Pope Francis was quoted for saying Trump is "not Christian" if he wants to build a wall along the U.S.-Mexico border. Trump, true to form, shot back that the pontiff's comments were "disgraceful."
- 18. A Russian spy ship has been spotted off the east coast of the United States
- 19. ● On 14 February 2017, many were rattled by a spate of media reports that seemed to demonstrate aggressive activity by the Russians, including news of a Russian spy ship spotted off the coast of Delaware. ● Currently the ship is off the coast of Delaware, well in international waters. ● The presence of foreign vessels and aircraft near U.S. territory is nothing new. In 2015, there was a flap about a Russian spy ship hanging out in a spot where the transatlantic cables are laid.
- 20. It was reported not to long ago that a middle class worker was arrested in the U.S. after defecating on her boss’s desk when she heard the news that she won the lottery.
- 22. As of February 2017, the U.S. murder rate was the highest it had been in 47 years.
- 26. ● In recent years more preschoolers have been fatally shot than police officers
- 28. Did Ben & Jerry's Create an 'ImPeachMint' Flavored Ice Cream for President Trump?
- 32. the activity or practice of making short, frequent posts to a microblog. ● Microblogging is a combination of blogging and instant messaging that allows users to create short messages to be posted and shared with an audience online. ● These short messages can be text, images, video, audio and hyperlinks. ● The trend evolved after social media and traditional blogging merged to create a way that was easier and faster to communicate with people online and keep them informed Get more than insights, get business results. (n.d.). Retrieved February 12, 2017, from https://sysomos.com/inside-twitter
- 33. Journalism Case Study - A Journalism case study is an account of what happened in a particular situation. - WikiLeaks example - Journalist must make conscious decisions as to what story to cover, why they should be covered and if they should invade someone’s privacy. - As a journalist you have to determine whether a story is popular - Most journalist now are forced to know how to use social media and must be fluent in doing so.
- 34. Successes - “Democracy of distribution” has changed the news making process - Tunisian and Egyptian revolution had 3 key factors - Activist - Mainstream media outlets - Journalists - Social Media is a “party”
- 35. Bloggers - Blogging became popular online early in the new century - The Huffington Post became successful challengers to traditional media - Now most local and national media have there own set of bloggers that post there general opinion and interpretation - Example: Huffington Post - Bloggers don’t get paid - Treated as “independent contractors” rather than paid employees - Bloggers are told to not post if they disagree on subjects
- 36. Bloggers Most blog post are around 500 - 1000 characters Hyperlinks- Are put in the section of a post for readers to get more informations on a topic from a more in depth source Keywords are put through an “CMS” (Content Management System) to make it easier to find the post through an online search Example: Wordpress Social media use to put out content
- 37. Social Media Celebrity - These are usually people who are well respected and trustworthy for information through social media outlets. - These people usually have well over 50,000 tweets and no less than 20,000 followers - Trust in content often will come down to source credibility which may be a product of media bias, gatekeeping bias, coverage bias and statement bias. - Example: Oprah
- 38. Failures: Challenge for Journalist ● Major newspapers experienced declines in subscriptions ○ Revenue loss to online competition ○ Lay offs due to new technology ● Traditional journalists replaced with younger online-experienced employees ○ Some are computer programmers ○ Social media specialist ● Examples: Global 2008 – 09 recession had impact on this
- 39. Failures: ● Governments, businesses use the internet to communicate with the public ○ Result is the continuous erosion of news reporting resources for quality journalism: “This adds up to a news industry that is more undermanned and unprepared to uncover stories, dig deep into emerging ones or to question information put in its hands.” (Pew Research Center)
- 40. 6 Important Trends: (Pew Research C.) 1. Public awareness of effects of newsroom cutbacks 1. News industry failure to capture the bulk of new digital and mobile advertising 2. Increasing amount of native advertising – advertorial content (advertisements that are packaged as news editorial content) sponsored tweets, etc. – running the risk of reader confusion
- 41. Important Trends: 4. Paid digital experiments, including use of paywalls for user-paid content 5. Potential for Digital impact to challenge local television and news revenues e.g.: Cutbacks at CNN highlight the cable news paradox 6. Social media and word of mouth origination of news instead of through media sources
- 43. Lesson: ●Norm of Objectivity remains the topic of contentious debate ○The search for truth or reality (or at least one devoid of personal opinion) is nearly impossible within a social media world flogged with bloggers and tweets ●Social media has challenged the very definition of journalism (Rettberg, 2008) ○The concept serves as a pretense for quality journalism
- 45. Discussion Question What must journalists do to be relevant to young people? What role should entertaining video play in attracting new audiences to journalism? Are there other tactics journalists can use to have a positive effect on business economy?
- 46. ● It is Important for Democracy for us to be informed ● Journalists must constantly be following new trends to attract all audiences ● Being ahead of the trend can cause business opportunities
- 47. Discussion Question a.Does the norm of objectivity remain important within your definition of journalism? b.Are there other strategies journalists need to adopt to be considered a trusted source for fair information within their communities?
- 48. Online Journalism still have to work with the traditional elements and values of news: ●Audience centered ●Conscious of keywords ●Unafraid of marketing and ready for continuous engagement
- 49. -Hart says “a good story has no print or broadcast division” Regardless, people will still have their opinions despite the facts of the story ---News organisations that face their critics through social media engagement may encourage fairness through a listening process - it’s an ongoing process
- 50. How do you define journalism? How do you think traditional definitions of the work of the journalists are being altered through participation in social media? What can working journalists do to maintain professionalism. ●The public protector democracy ●No longer just a reporter who writes ●Stick to facts, remained unbiased
- 51. Burke, D. (2016, February 19). Donald Trump tones down fight with Pope Francis. Retrieved February 17, 2017, from http://www.cnn.com/2016/02/19/politics/donald-trump-pope-francis/ Inside Twitter: An In-Depth Look Inside the Twitter World . (2009, June). Retrieved February 17, 2017, from https://sysomos.com/inside-twitter/ Krieg, G. (2016, December 30). True Story! 142 political things that really happened in 2016. Retrieved February 17, 2017, from http://www.cnn.com/2016/12/30/politics/2016-political-stories/ Prive, T. (2016, March 25). What Is Crowdfunding And How Does It Benefit The Economy. Retrieved February 12, 2017, from http://www.forbes.com/sites/tanyaprive/2012/11/27/what-is-crowdfunding-and-how-does-it-benefit-the-economy/ Silverman, C. (2016, December 30). Here Are 50 Of The Biggest Fake News Hits On Facebook From 2016. Retrieved February 17, 2017, from https://www.buzzfeed.com/craigsilverman/top-fake-news-of-2016?utm_term=.vyRNeyzWq#.ocdMvw4Ql Wambold, A. (2017, February 08). Incorporating user-generated content into your social strategy. Retrieved February 12, 2017, from https://www.biztimes.com/2017/02/06/incorporating-user-generated-content-into-your-social-strategy/