Presentation forms and conventions
- 1. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? Sophie Blank
- 2. What are forms and conventions What is a media form: A form is the overall shape of a media product for example a music video. Any media form will determine the medium used, the length (time or space) of the product and the content. For a music video: ◦ Medium that is used- a music video is made in video or film format ◦ Length- 3-5 minutes ◦ Content- either a performance, narrative, lip sync, stylistic elements What is a media convention: Conventions are the established features and style of a media form e.g the conventions of a pop video- high key lighting, bright colors, lots of close ups of artist. There are two types of conventions: symbolic and technical ◦ Symbolic: relate to mise en scene, costume, props, location/setting, color, make up ◦ Technical: styles of camera, editing, lighting, sound
- 4. Editing Here are some of the e ◦ slow motion ◦ slow editing pace ◦ discontinuity ◦ slow motion ◦ smooth camera movement ◦ natural colors/lighting ◦ artistic shots ◦ low saturation used and then color grading to bring out the gold (dress, fabric, makeup on face) ◦ contrast between high/low saturation ◦ shows inspiration of beautiful things such as water ◦
- 5. 4 real media products ◦ https://www.youtube.com/watch?v=O8yix8PZKlw - FKA Twigs ◦ https://www.youtube.com/watch?v=ndBeURa_P4o - Brika ◦ https://www.youtube.com/watch?v=WewK7ubydKQ - Flo Morrisey ◦ https://www.youtube.com/watch?v=AvSXQo8040c - Robyn Sherwell
- 6. Slow motion and smooth camera movement ◦ Slow motion and the use of the dolly track is used at the beginning. ◦ close-up- we used a long duration close-up in the middle of our video to show the details and ◦ 84 mm and lighting work together- lips and eye makeup, shows details on her face, soft texture, supports the star image. Flo Morissey is wearing very little makeup (very natural) but our music video and the other two have very defined makeup and that is because they used the 84 mm or something similar to get that detail in the shot. ◦ the shots melt about- especially in Flo Morrisey’s video dreamy, aesthetic, floating feeling What do these videos have in common: ◦ All the videos show a slow and smooth camera movement and use of slow motion to support the pace and rhythm of the song.
- 7. • Here is a shot where we used low saturation and color grading to bring out the gold because we wanted to see the details on the dress, fabric, makeup on face. We thought it was very important for the close up shots to be visually clear and aesthetically pleasing for the audience because the purpose of the video is to show the fluidity of the image through out the song. (closely synched with the song) • The editing matched the pace of the sing to emphasize the tempo and emotion of the music. • contrast between high/low saturation • This shot is similar to the some of the closeup shots of the three different music video that we have researched but similar genre of music.
- 8. Light ◦ artificial lighting on the sides of the set ◦ diva light (triangle), soft lighting ◦ the light catches the details of the set to fit the track ◦ You can see the similarity in our music video and FKA twigs’s music video, the artificial lighting is used effectively to make it natural as possible although it is shot in a studio. We are able to see natural shots where the lighting really helps the audience determine what kind of music video genre we are trying to portray. ◦ On the other hand, if you compare our music video to Flo Morrisey’s video which is shot in the nature and there is no artificial lighting, still shows ◦ We wanted the studio to be quite dark but gently lit to connote the softness of the song and also for the light to catch the details on Simy’s face (make up) and dress. ◦ Although, some of them are shot outside and others in a studio,all of them show very soft lighting. ◦ You could argue that all the videos have an element of natural light and a natural setting surrounding them
- 9. Colors ◦ We specifically chose to use dark colors (black and gold) because we thought it was quite a truthful song and had a strong meaning and therefore this juxtaposes most pop songs as they use a lot of bright colors and there isn’t a lot of meaning behind the music video. Our music video is moody and elegantly dramatic and the color that we used for the chiffon (gold and black) and for the dress (gold) really fit in with the song and movement. ◦ In our music video and the other music videos we analyzed, the colors used are very simple and natural or even black and white. Because we only chose one location in our music video, the color scheme doesn’t vary compared to Brika’s video for example. We originally had different sets so the colors scheme would have been different through out the video because we wanted to use a ink drops in water as background and edit Simy lip synching on top of the ink. ◦ Brika’s video- different elements (different color themes)
- 11. Set ◦ We wanted to set our music video in a studio because we believed that if we used a black backdrop with some fabric hanged across the set would focus more on the artist instead of using actual locations like the two music videos that we saw above. We thought shooting in the nature like Flo Morrisey’s video would look aesthetically beautiful and would support our theme but then the audience could temporarily focus on the background and not the artist. We analyzed: 2 naturalistic videos set outside, 2 shot in a studio to decide which one would be mos suitable for our genre. fake location, stylized- luxurious and elegant ◦ We made some research of magazine shots and fashion shoots that inspired us to magazine photo- shoots, linked to fashion images ◦ fabric- surreal
- 12. Costumes We decided to use this gold chiffon pieces along with a flowy dresss made out of the same material to suggest elegance and supports the indie/pop genre that we were trying to convey. If we compare it to Brika’s video, although she has 3 different elements in her music video, we were inspired by the fabric moving swiftly and how it really supports the pace of the song that we chose.
- 13. DIGIPACK
- 14. Lana del Rey was an artist who inspired us for the digipak as you can see the image used for the front cover is quite striking and this is what we tried to aim for. However, the pictures shot outside in a garden do not fit with our style because we want the audience to focus on her image and not be distracted by the background. We really liked FKA twigs Digi pack because it was really simple and that was our aim in the video to make it simple and beautiful to watch. You ca see the similarities of her digipack and our where we didn’t want to use a font that was too different. The only thing that was very different from th image used for the front cover was very different from the one we used and we decided to change the image completely as we thought FKA Twig was a it too abstract and edgy and it would not support our idea. We really liked Ellie Goulding's digipack especially the font and layout of the product. The image then again is very striking and would be the kind of image we wanted to use.
- 15. WEBSITE
- 16. • I was inspired by the Yuna website because I thought the simplicity of it was what we were aiming for for our video and our website. The Pastel colors are a bit too colorful but calm. • I liked the fact that when you open the website the first thing that comes up is the most recent music video and we wanted to do that for our website as well. The gallery is quite varied but still portrays the same style of artist through out. • I also liked the FKA Twigs website. Although they changed the layout recently, we used their old layout at first where you have a button for the menu bar in each corner of the page and then a striking image of the artist in the middle.