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Magazine Planning
and Research
Kye Evans
Main Brief Requirements
• Statement of Intent (approx. 500 words)
• Magazine covers and contents pages: Two or three pages foreach of the first two editions (based on choice of single- or double-page spread).
• Magazine distribution method: Content must be suitable for retail distribution.
• Number of web pages: One homepage and one linked page.
• Cross media production target audience: A primarily 16–25-year-old middle and upmarket media literate audience
The production of the magazine covers and contents pages must include (as a minimum):
• At least four different main images using original photography across the magazine covers and contents pages.
• Editing of magazine covers and contents pages (including photos, text, graphics, typography and layout).
• Written text including elements such as the masthead, main coverline, selling lines, headlines, captions, subtitles and copy.
• Barcode, date, edition and price information on each front cover.
• A different use of mise-en-scène for each cover.
• At least two models representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality).
• A call to action pointing readers to the online website
Magazine examples with Social groups
Disability
- Raising awareness of his
disability and how it is
affecting him
Diversity
- Hamza Yassin, Black
British Photographer
- Reaches wider audience
Disability
- Raising awareness
of his disability
- Certain audiences
can relate
Gender diversity
- Promoting gender
equality
- Young role models
The Big issuepromotes differ multiple issues such as Disability and diversity by portraying differentsocialgroups on their frontcover
Why it is important to portray different Social
groups on the magazine
Magazines are a powerful medium for reaching out to diverse audiences, and having different social groups on their front
covers is important for several reasons:
- Representation:Featuring people from different social groups on the front cover of a magazine helps to promote
diversity and inclusivity. It shows that the publicationis aware of and acknowledges the variousgroups that make up
society.
- Engagement:When a magazine features a person or group that its readers can relate to, it increases the chances of
engagement with the publication.This can lead to increased sales, subscriptions, and brand loyalty.
- Awareness: By featuring people from different social groups on the front cover, magazines can help to raise awareness
of issues that affect these groups. This can be particularlyimportant for marginalized groups that may not have a voice
in mainstream media.
- Inspiration:Seeing someone from a similarsocial group on the front cover of a magazine can be inspiring for readers. It
can providea sense of validation andencouragethem to pursue their own goals and dreams.
Camera Research
• From research I have learned that
using different filters on magazine front
covers is important for several reasons:
branding, attraction, mood setting and
cohesiveness.
• Magazines use filters to create a
specific look and feel that aligns with their
brand. Filters can help to establish a
consistent visual identity that readers can
associate with the magazine.
• Different filters can help to make the
front cover of a magazine more attractive
and eye-catching to potential readers.
This can increase the likelihood of people
picking up the magazine and being drawn
to its content.
For the Camera
researchwe used
the CannonM50
experimentingwith
differentfiltersto
create different
tonesand moods
Magazine examples with filters
Codes and conventions of film magazine covers
• Large strapline that teases about the contents, e.g Film or celebrity
• Bold and eye-catching typography
• Use of colour and filters to represent the film that is being promoted
• Eye catching photography that correlates to films topic
• Star ratings and film reviews
• Using famous celebrities
• Distinctive masthead with custom and distinctive font
• Issue and date
• Easter eggs and small details that relate to film
Examples of film magazine
covers
Mock-up Film covers
Large distinctiveMasthead
with custom font
Film title with distinct font,
keeping originalityof film
keeping same font
Replication of
celebrity on
front cover
being centre
of attention
Distinct eye-catching
typography,in this case I used
a different filter that contrasts
with the font colours
Rebelliouscharacter
actions correlating to
film theme
Teasing about comments inside
the magazine to attract audience,
colouralso correlatesto film
colourand protagonistclothes
Large distinctiveMasthead
with custom font
Replication of celebrity
on front cover being centre of
attention
Issue and barcode replication
Distinct eye-
catching typography,in this
case I used a different filter
that contrasts with the font
colours
Star ratings and reviews about
Upcoming films correlating to
films on cover or inside the
issue
Film Magazine Covers
Large distinctive
Mastheadwith
custom font
Distinct eye-
catching
typography
Empire uses
contrasting
typography to
eye catch and
stand out
Film reviews and ratings to draw
attention to main film on main cover that
is advertised
Use of well-known
Celebrities
Issue and Date
Eye catching and
distinct photography
that correlates to films
topic and scenery
Covers include comments about
differentfilms however do not
seem eye catching to avoid
taking away main attraction to
the advertised film
Codes and conventions of contents pages
- Headings and subheadings, used to organise
content which may be features, reviews,
interviews
- Page Numbers
- Thumbnails or images that may accompany titles
and headings
- Brief descriptions
- Advertisement
- Table of contents layout
- Special features
- Company logo
- The Date of release
Examples of Film
magazine contents pages
Page Numbers
Table of contents
layoutthat organises
content and makes it
morepleasurable for
the readers
Thumbnails/image that
correlates to the theme and
that leads to a story inside
Main title that follows totalfilms Distinct
eye-catching typography and fontwhich
is used throughoutthe magazine
Headings and subheadings
in this case total film follow the usual
of convention of using subheadings
to organisethe content of the issue
in the columns
This Total film contents page follows
the usual conventions of a film
magazine contents page, however un-
conventionally they include the issues
front cover in the top right of the page
Brief descriptions
The Date of release
Total film do not include
the exact date however
the month of release

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Presentation of research into magazine codes and conventions

  • 2. Main Brief Requirements • Statement of Intent (approx. 500 words) • Magazine covers and contents pages: Two or three pages foreach of the first two editions (based on choice of single- or double-page spread). • Magazine distribution method: Content must be suitable for retail distribution. • Number of web pages: One homepage and one linked page. • Cross media production target audience: A primarily 16–25-year-old middle and upmarket media literate audience The production of the magazine covers and contents pages must include (as a minimum): • At least four different main images using original photography across the magazine covers and contents pages. • Editing of magazine covers and contents pages (including photos, text, graphics, typography and layout). • Written text including elements such as the masthead, main coverline, selling lines, headlines, captions, subtitles and copy. • Barcode, date, edition and price information on each front cover. • A different use of mise-en-scène for each cover. • At least two models representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality). • A call to action pointing readers to the online website
  • 3. Magazine examples with Social groups Disability - Raising awareness of his disability and how it is affecting him Diversity - Hamza Yassin, Black British Photographer - Reaches wider audience Disability - Raising awareness of his disability - Certain audiences can relate Gender diversity - Promoting gender equality - Young role models The Big issuepromotes differ multiple issues such as Disability and diversity by portraying differentsocialgroups on their frontcover
  • 4. Why it is important to portray different Social groups on the magazine Magazines are a powerful medium for reaching out to diverse audiences, and having different social groups on their front covers is important for several reasons: - Representation:Featuring people from different social groups on the front cover of a magazine helps to promote diversity and inclusivity. It shows that the publicationis aware of and acknowledges the variousgroups that make up society. - Engagement:When a magazine features a person or group that its readers can relate to, it increases the chances of engagement with the publication.This can lead to increased sales, subscriptions, and brand loyalty. - Awareness: By featuring people from different social groups on the front cover, magazines can help to raise awareness of issues that affect these groups. This can be particularlyimportant for marginalized groups that may not have a voice in mainstream media. - Inspiration:Seeing someone from a similarsocial group on the front cover of a magazine can be inspiring for readers. It can providea sense of validation andencouragethem to pursue their own goals and dreams.
  • 5. Camera Research • From research I have learned that using different filters on magazine front covers is important for several reasons: branding, attraction, mood setting and cohesiveness. • Magazines use filters to create a specific look and feel that aligns with their brand. Filters can help to establish a consistent visual identity that readers can associate with the magazine. • Different filters can help to make the front cover of a magazine more attractive and eye-catching to potential readers. This can increase the likelihood of people picking up the magazine and being drawn to its content. For the Camera researchwe used the CannonM50 experimentingwith differentfiltersto create different tonesand moods
  • 7. Codes and conventions of film magazine covers • Large strapline that teases about the contents, e.g Film or celebrity • Bold and eye-catching typography • Use of colour and filters to represent the film that is being promoted • Eye catching photography that correlates to films topic • Star ratings and film reviews • Using famous celebrities • Distinctive masthead with custom and distinctive font • Issue and date • Easter eggs and small details that relate to film
  • 8. Examples of film magazine covers
  • 9. Mock-up Film covers Large distinctiveMasthead with custom font Film title with distinct font, keeping originalityof film keeping same font Replication of celebrity on front cover being centre of attention Distinct eye-catching typography,in this case I used a different filter that contrasts with the font colours Rebelliouscharacter actions correlating to film theme Teasing about comments inside the magazine to attract audience, colouralso correlatesto film colourand protagonistclothes
  • 10. Large distinctiveMasthead with custom font Replication of celebrity on front cover being centre of attention Issue and barcode replication Distinct eye- catching typography,in this case I used a different filter that contrasts with the font colours Star ratings and reviews about Upcoming films correlating to films on cover or inside the issue
  • 11. Film Magazine Covers Large distinctive Mastheadwith custom font Distinct eye- catching typography Empire uses contrasting typography to eye catch and stand out Film reviews and ratings to draw attention to main film on main cover that is advertised Use of well-known Celebrities Issue and Date Eye catching and distinct photography that correlates to films topic and scenery Covers include comments about differentfilms however do not seem eye catching to avoid taking away main attraction to the advertised film
  • 12. Codes and conventions of contents pages - Headings and subheadings, used to organise content which may be features, reviews, interviews - Page Numbers - Thumbnails or images that may accompany titles and headings - Brief descriptions - Advertisement - Table of contents layout - Special features - Company logo - The Date of release
  • 13. Examples of Film magazine contents pages
  • 14. Page Numbers Table of contents layoutthat organises content and makes it morepleasurable for the readers Thumbnails/image that correlates to the theme and that leads to a story inside Main title that follows totalfilms Distinct eye-catching typography and fontwhich is used throughoutthe magazine Headings and subheadings in this case total film follow the usual of convention of using subheadings to organisethe content of the issue in the columns This Total film contents page follows the usual conventions of a film magazine contents page, however un- conventionally they include the issues front cover in the top right of the page Brief descriptions The Date of release Total film do not include the exact date however the month of release