Presentation1
- 1. APPLE INC. Byte into an apple
- 2. PRESENTED BY Manpreet beniwal
- 3. ABOUT COMPANY April 1 st ,1976 –Founded January 3rd1977 –Incorporated Headquarters -Cupertino, California Co-founders -Steve Jobs, Steve Wojniak CEO -Steve jobs Industry -Computer software, computer hardware, consumer electronics. Revenue -US$ 19.3 Billion
- 4. PRODUCTS AND FIGURES Hardware -Mac(personal computer series),Apple Remote Desktop Software -Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work,Logic pro, Cinema Display etc. Consumer Electronics -i pod, i pod hi-fi, i phone, Apple TV Employees -19,787 full-time ; 3,399 temporary Retail stores -183( 1stin Manhattan, NewYork) Competitors -HP, IBM, DELL
- 5. VISION AND MISSION ‘ VISION ‘ Man is the creator of change in this world. As such he should be above systems andstructures, and not subordinate to them’ ´MISSION ‘ Apple is committed to bringing the best personal computingexperience to students, educators, creative professionals andconsumers around the world through its innovative hardware,software and internet offerings’
- 6. ANALYSIS With the help of SWOT
- 7. SWOT ANALYSIS STRENGTHS One of the oldest hardwaremanufacturers. Control over the product.High quality product. Easy to carry products Huge consumer base loyalto apple Product diversification
- 8. WEAKNESSES Focusing on internal engg.more than marketing High price Consumer faced problemswith faulty batteries Had difficulties on some of its products’quality control Not issued dividends
- 9. OPPORTUNITIES Less expensive new productlines with quality. Product line is functional andattractive. Flexibility to its users. ipodsare able to communicate. New car models with ipod connectivity.
- 10. THREATS Pressure from competitors. Substitution effect Technology changes at a rapidrate. Forced to develop new products.
- 11. RECOMMENDATIONS FOR COMPANY: Lowering the cost of products and maintaining thesame quality standards Can form joint ±ventures Knowledge Management More number of retail stores for easy access Continuous innovation to expand
- 12. RECOMMENDATIONS FOR OTHERS: Do not compromise on price for quality Choose the products based on individual needs Be unique and different
- 13. THANK YOU ……