Presentation4
- 1. A Presentation By: Julinderpreet, Phil, Inger, and Sher
- 2. Bing • Formerly known as Live search, Windows Live Search, and Msn Search. • Launched on June 3rd, 2009. • Owned by Microsoft. • Headed by CEO Paul Ballmer.
- 3. Google • Launched on September 15, 1997. • Headed by CEO Larry Page. • Company founded on its search engine. • Owned 1% of the search engine market share in 2000 now owns 81% of the market share.
- 4. Services (Google) • Docs • Images • News • Video • Google+: Social network. • Google Drive: store documents, photos, and videos. • Picasa: Image editing software.
- 5. Services • Video • News • Maps • Translator • Shopping • Images
- 6. Innovation (Google) • Pagerank Algorithm • Street View • Google Instant • Automatic weather • Automatic calculations
- 7. Innovation • Search within Search • Playing videos within video search • Related searches for each search • Facebook likes added to search engine • Wikipedia added to search engine
- 8. User Experience Based on PCWorld analysis of both search engines Category Google Bing Searching for Info on 3/5 4/5 specific sites Informational Searches 5/5 3/5 Transactional 4/5 5/5 Searches Product Searches 4/5 4/5 Spam 5/5 5/5 Layout and Navigation 4/5 5/5 Total 25/30 26/30
- 9. Advertising • Bing is advertised as a decision based search • Promoted for its “superior” searches
- 11. Advertising (Google) • Google does not promote their search engine. • Google runs 2/3 of the internet advertising. • Google is the most visited website in the world.
- 12. Homepage Features Google Bing Clean, uncluttered, Giant Picture which simple. slows down the website. Links to services Links to services images, maps, Shopping, images, youtube, gmail. videos. Background Image Links to interesting Function. places like Yellowstone Park.
- 13. Conclusion • Google is the overall better search engine. • Google is constantly innovating and adding new features to its search. • Bing offers a unique experience. • Bing will continue to gain market share.
- 14. Questions? Send your questions to: #bingoogle