Primary & secondary data
8 likes2,562 views
Primary data is first-hand data collected directly from sources like customers via surveys and interviews. Though costly to obtain, it is very useful for marketing research. Secondary data has already been collected so it is readily available at low cost, but is less reliable than primary data. Sources of both primary and secondary data include salespeople, dealers, consumers, press releases, government reports, and private industry organizations.
Primary & secondary data
- 1. Primary & Secondary Data Marketing Research
- 2. Primary Data Is the first hand collected data It is collected by the interviewer via mails, survey, interviews etc The cost of such data is high but it’s very useful for Marketing research
- 3. Sources of Primary Data Salesman They are regular touch with the customer & they have useful facts such as taste, preference of the consumers Dealers The head of the marketing are in touch with the dealers and hence they can get information like acceptability of their product & even the competitors product. Consumers They are the most useful source. As all the products are made for their satisfaction. Marketing manager can also compare the information provided by the salesman & dealers through consumers.
- 4. Secondary Data Is that data which has been previously collected Is easily available & at low cost But it’s not as reliable as Primary date
- 5. Sources of Secondary Data Press One can collect important information about the business changes from the press Government Both national & foreign government publish useful information Private Ins. Institutions like Chambers of commerce, FICCI also provide useful information