This document discusses principles and practices of individualization in ART (assisted reproductive technology). It emphasizes that individualizing treatment can maximize benefits, minimize risks and complications, and improve patient-centeredness. It discusses how to individualize controlled ovarian stimulation protocols based on patient characteristics and ovarian biomarkers like AMH and AFC to improve effectiveness, safety, and patient experience. Specifically, it suggests individualizing protocols for high responders, normal responders, and poor responders to balance these quality dimensions.