Principles of Design (Williams)
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The document presents design principles derived from 'The Non-Designer’s Design Book' by Robin Williams, focusing on how design subtly directs the viewer's eye using cognitive principles. Key principles include proximity, alignment, repetition, and contrast, each contributing to effective visual communication. These principles work together to enhance the clarity and dynamism of the design.
Principles of Design (Williams)
- 1. DESIGN PRINCIPLESBased on The Non-Designer’s Design Book by Robin Williams Presentation for SCI 2777 Storytelling with Data Sr. Edith Bogue, Associate Professor, The College of St. Scholastica Images from PowerPoint by Saul Greenberg
- 2. Where does your eye go? title subtext three points main point sub point Based on The Non-Designers Design Book by Robin Williams
- 3. What directs your eye from one place to another? Design is subtle. It guides your eye based on cognitive principles. The basic principles are easy to learn.
- 4. PARC Proximity Alignment Repetition Contrast Based on The Non-Designers Design Book by Robin Williams
- 6. Proximity ◦ related elements appear as a group ◦ separates unrelated elements ◦ white space is design as much as the elements 1 2 3 Based on The Non-Designers Design Book by Robin Williams
- 7. Alignment ◦ visual flow – most visible when absent ◦ connects elements in order ◦ vertical horizontal diagonal 1 2 3 4Based on The Non-Designers Design Book by Robin Williams
- 8. Repetition ◦ repeat throughout entire piece ◦ color, size, type, pictures, etc. ◦ consistency creates unity 1 2 3 4Based on The Non-Designers Design Book by Robin Williams
- 9. Contrast ◦ makes differences obvious ◦ highlights dominant elements ◦ lesser elements come last ◦ generates dynamism 1 2 3 4 5 Based on The Non-Designers Design Book by Robin Williams
- 10. Principles Work Together title subtext three points main point sub point Based on The Non-Designers Design Book by Robin Williams