Private Cloud with Microsoft Technologies

Editor's Notes

• #2: What Is the New Conversation?The goal of the “new conversation” is to enhance our ability to become trusted advisors to our customers through relevant and timely conversations at the right altitude with the right audience. By aligning executive decision maker conversations with our customers’ enterprise investment areas and connecting these conversations to other capability, workload, product, and service conversations that we are already having with IT and business decision makers, IT professionals, and developers in an account, we can ensure the greatest sales impact.New for FY10, the “enterprise investment area” conversations were selected using both third-party analyst insight (such as from Gartner, Forrester, and IDC) and input from internal sources (such as Executive Briefing Centers [EBCs] and Segment Alignment Workshops [SAWs]). The selected topics reflect:What our customers are talking about.What our customers want to talk to Microsoft about.What Microsoft wants to talk to customers about.For FY10, we have prioritized six conversations: low-cost computing in the enterprise, business intelligence, innovation for growth, corporate environmental sustainability, consumerization of IT, and cloud computing.For a view of how these conversations connect with other conversations, please download the connected conversation map presentation or spreadsheet.What Is Cloud Computing?Cloud computing refers to the ability to deploy and consume IT services over the Web; it is based on the concepts of being highly virtualized, managed in a consistent manner, and dynamic and offering elastic scalability. Enterprise interest in cloud computing is growing rapidly, and analysts consistently predict increased spending/adoption over the next few years. Cloud computing can help organizations reduce costs, increase IT efficiency and productivity, deliver continual access for remote users, and increase business agility.Available ResourcesIn addition to this sales presentation, a conversation guideis available. For more information on the enterprise investment area conversations and supporting resources, please visit the New Conversation section on http://resourceone.Please send your feedback and suggestions on this sales conversation presentation to “Ask Steve” at http://infoweb2007/sites/resourceone/blogs/asksteve/Pages/r1.aspx.
• #3: In the interest of time and simplification of setup - this is optional.We may add a demo of SCVMM 2012 at some point after the beta is released (Shh! It’s coming at MMS)
• #5: To refresh our memory again on the aspects behind our choice of where we run our services….
• #6: SaaS - Applications deployed where provider licenses application to customer for use on-demandPaaS - Computing or software development platform and solutions stack delivered as-a-serviceIaaS - Computing infrastructure delivered from the cloud “as-a-service”
• #10: Don’t spend more than 10 seconds on this slide.Indeed, many case studies published by Microsoft at http://microsoft.com/casestudies, for instance, have proved the many benefits private cloud or cloud computing in general can bring to enterprise IT including:….
• #11: So how do we get there, how do we move from point a to point b?
• #12: Key message – tell a story that virtualization is a stepping stone into something bigger, and lead to system management is the center of all this.Reference MaterialClarify taxonomy: On prem and off premDeployment topologies: On prem: Physical/Virt/Private cloud IaaS/ PaaS ; Off prem: IaaS (hoster)/PaaS/ SaaSVirt is key catalyst: will have to virtualize to enable pooling etc. Private cloud is sweet spot although most orgs will deploy a mix of hybrid models including shared/ public cloudsShared/Public clouds are benchmark for private clouds to emulate Mgmt and operational process maturity is key to cloud computing….Key pointsCloud = (Shared resource pool + Virt) + Automation + Service standardization (service centric mgmt. + app modeling/design + h/w stdization.) + Self-service + ChargebackVirt = Ops Efficiency, increased util / reduced OPEX/CAPEX; Private Cloud = Agility + Control; Public Cloud = agility with reach and fully variable usage meteringVirtualization is the catalyst which enables cloud computingPublic cloud is the “benchmark” and is driving conversation between LOB/CIO and internal IT – e.g. I can get a unit of compute in 15 mins & 12c/hr from foo public cloud, why cant you provide me the same? We see an opportunity to bring “cloud principles” in the form of product capabilities to your datacenters. Private Cloud is still the majority comfort zone for enterprises over the next few years given their unique SLA or biz integration or privacy/security concernsTo get the best of both worlds, Hybrids will be the norm with enterprises: Full time infra or sensitive infra/services inside the firewall in phy/virt/private cloud modes while wanting to leverage public cloud benefits for temporary infra capacity or global scale or undifferentiated workloads…We’ve already seen how important mgmt is to virt environments. End to end management capabilities across this continuum is key to ensure enterprises get full flexibility and freedom of choice to deploy. Mgmt and operational processes biggest challenge in adoption of private cloud computing (see appendix)Supporting Evidence: Cloud is priority #2 (up from #16) – Gartner CIO survey, Q4 2009, published Jan 201078% of midsized and large enterprises plan to pursue a cloud computing strategy (public or private) by 2012 – Gartner, March 201081% of customer environments expected to be hybrid by 2012 – Source: Microsoft sponsored Cloud Study 2009*Quote: IT operations organizations supporting corporate public cloud initiatives should seek management tools that integrate with in-house management architectures to more readily enable end-to-end management. – Gartner Research, March 4 2010 Quote: Achieving integration between existing on-premises management products and public cloud management tooling is seen as a key enabler to the adoption of public cloud computing by enterprises. – Gartner Research, March 4 2010
• #13: In the past few years, many IT shops have in various shapes and forms introduced virtualization into existing computing environment. Some also run highly virtualized IT environment with automated virtualization. And we are in a way familiar with the benefits and the technical aspects of server virtualization, application virtualization, user state virtualization, presentation virtualization, desktop virtualization, virtual desktop infrastructure, etc. etc. The question then become “Is automated virtualization the same with private cloud?” and “I am running a highly virtualization environment today, do I still need private cloud? Or simply “What is the difference between highly virtualized computing and private cloud?”It turns out highly virtualized computing gives you the benefits of increased utilization of your servers, power savings, and reduced server footprint. We are familiar with these as they are in datacenters today. However, this does not equal the private cloud.[Build1] A Private cloud provides all of those benefits plus highly integrated and automated management, scalable and elastic platforms, and self service.Highly Automated – No longer do IT personnel need to worry about keeping software up to dateScalable and Elastic – Enabling faster delivery of capacity when resource needs change. Self-Service– Providing self-service IT infrastructure to business units and departments with an SLA. This forces service-level discussion and removes the burden to procure, provision and manage infrastructure on a per application, ad-hoc basisIn fact, virtualization is not a destination, buta stepping stone into cloud computing.
• #14: How System Center will help you evolve your datacenter investments and help you prepare for the cloud. Talk about why System Center Integrated management using one single central set of tools across phy, virt and cloud environments is very critical to reducing complexity in your datacenter environment. This is also key to bridging the gap between on premises and shared/ public cloud deployments across the full stack. Our vision is much more holistic and credible with our deep datacenter investments and experience running cloud services. System Center can help you improve your business responsiveness withon premises cloud Computing infrastructure using your existing investments. Advanced Virt-Mgmt capabilities allow you to optimize your infra and business critical apps like Exchange, SP, SQL in a way that competition cannot.Deep datacenter automation enables you to streamline your datacenter processes, lower costs, improve service reliability/predictability. We are ahead of VMware on this.
• #15: When we talk with partners and customers, there are a few reasons why they’re starting to find the cloud attractive:  The cloud is service oriented. A cloud platform provides a utility-like model to compute and store resources—where organizations can pay only for what they use. This is often called a “pay as you go” model.  The cloud enables “always available” resources.By pushing services and resources to the cloud, Microsoft cloud solutions include high availability and disaster recovery. Cloud services can improve time to market for new applications.Instead of spending weeks or months deploying servers and infrastructure to support new applications, organizations can quickly deploy applications to the cloud or use storage in the cloud, where vendors provide pre-provisioned datacenters. Cloud Services can make it much easier to scale up or down as needed.Instead of building out capacity for peak usage or not having enough capacity to deal with usage spikes, the cloud allows the platform vendor to manage the capacity—and you use (and pay for) only what you need. Think of this as “pay as you grow.”The Microsoft foundation for cloud computing on premises is enabled by the System Center Virtual Machine Manager Self-service Portal, System Center, Forefront, and Windows Server.
• #16: Hyper-V, the Windows Server 2008 R2 hypervisor-based server virtualization technology, is a core component of the Microsoft private cloud. Hyper-V helps you to make the best use of your server hardware investments by consolidating multiple server roles as separate virtual machines (VMs) running on a single physical machine. It also helps you efficiently run multiple, different operating systems—Windows, Linux, and others—in parallel, on a single server, and fully leverage the power of x64 computing.Private Cloud for the EnterpriseThe private cloud is a new model of success for enterprises because it allows them to scale up as needed, quickly and cost-effectivelywhile improving business capabilities with dynamic, flexible applications. Benefits include the ability to:Deliver scalable applications and workloads.Enable federated services across the full cloud continuum.Manage the data center fabric as a single pool of resources.Focus on the management of the data center service and its dependencies.Hyper-V Cloud OfferingsDeployment guidesTo help you get started building your own private cloud with Microsoft products.Build your own private cloud based on Windows Server 2008 R2 Hyper-V and System CenterFast TrackFor pre-validated configurations from Microsoft and OEM server partners.Hyper-V Cloud partners have specialized resources, industry knowledge, and best practices to help you plan, build, and deploy commercial private and public clouds based on Windows Server Hyper-V, System Center, and related products.Service providersFor partners who can host a dedicated private cloud for you.
• #18: 1. Ramp up virtualization efforts and expertise with Hyper-V™ and Virtual Machine Manager2. Standardize on server platform leveraging Windows Server 2008 R23. Standardize on System Center management platform for both physical and virtual environments4. Architect IT services for shared and abstracted compute resource pools using the free Self Service Portal5. Get started today with the Windows Azure Platform, testing new apps and service delivery mechanismsThe best way to prepare for the cloud is to use the same Microsoft products and technologies you would use to optimize a traditional datacenter. Additionally, you should consider the following five options: Ramp up Virtualization Efforts and ExpertiseOrganizations should increase their knowledge of and experience with virtualization and virtualization management by utilizing Hyper-V and Virtual Machine Manager. Together, these tools can enable organizations to increase hardware utilization, reduce costs, and streamline physical and virtual server management.Standardize on Scalable Server HardwareWith the release of Windows Server 2008 R2, organizations have access to a wealth of new capabilities that can reduce the cost of datacenter operations, enhance security and availability, extend access more broadly, and improve server manageability. The opportunity for organizations is to scale these benefits to their entire server and datacenter infrastructure while maximizing the use of their resources through new approaches such as server virtualization. Because of its primary role in the server infrastructure, server modernization is a great way to accelerate the process of optimizing the datacenter. Standardize Management for Both Physical and Virtual Server EnvironmentsThe adoption of server-management best practices for automation, virtualization, and integrated management provides the opportunity to save thousands of dollars each year in operational costs. As part of the Microsoft optimized datacenter capabilities, System Center datacenter-management solutions are designed to help organizations take advantage of opportunities to both improve operations and lower costs when managing physical and virtual systems.Architect IT services for shared and abstracted compute resource pools using the free Self Service PortalIn addition, you should look to download the free self service portal so that you can truly begin to realize the benefits of cloud computing for your datacenter services.Fine-tune processes around IT/people interactionFinally, you should look at how your team is going to best leverage cloud computing – look at how you can begin to reallocate the resources to delivering greater business value. Start to look at how cloud computing can help you realign your resources to help your organization realize new business opportunities.Preparing for the CloudScale virtualization – Maturing your virt environment and virtualizing a greater % of your datacenter is key enabler to cloud computing. For e.g. Production workloads, business critical LOB apps.Standardize on mgmt – Mgmt is so key to efficiently managing virtenv so standardizing is key across all your environments…be they physical, virtual or cloudStandardize and Automate datacenter processes – Start with simplifying your service management processes based on industry standardmodels like MOF/ITIL. The key to cloud computing is to have very high levels ofautomation. Reduces costs and drives down complexity. Need to have shared homogeneous (as much as possible) resource pools to gain the efficiencies of scale in cloud environments Finally, you’ve got to architect services for shared resource pools; another key principle of cloud computingYou can see that the Datacenter Management solutions we will discuss are very well aligned to support you in your Cloud Computing journey.
• #19: Stay 30 seconds most on this slide and talk about the requirements and architecture in the next side. Key – free download from microsoft.com
• #20: Key messages – SSP runs on top of SCVMM. Both need a database and don’t need to use the same instance. Use SCVMM admin console to configure resources (Hosts, Libraries, VHDs, ISOs, profiles, template, etc.) available as before. And Us SSP 2.0 web site to configure IaaS including data center setting, registration of business unit, initiating and approve requests, processing change requests, creating virtualization machines, etc. which we will be discussing in upcoming slides and demos.
• #24: In the interest of time and simplification of setup - this is optional.We may add a demo of SCVMM 2012 at some point after the beta is released (Shh! It’s coming at MMS)
• #25: VMMSSP (also referred to as the self-service portal) is a fully supported, partner-extensible solution built on top of Windows Server® 2008 R2, Hyper-V™ technology, and System Center Virtual Machine Manager (VMM). You can use it to pool, allocate, and manage resources to offer infrastructure as a service and to deliver the foundation for a private cloud platform inside your datacenter. VMMSSP includes a pre-built web-based user interface that has sections for both the datacenter managers and the business unit IT consumers, with role-based access control. VMMSSP also includes a dynamic provisioning engine. VMMSSP reduces the time needed to provision infrastructures and their components by offering business unit “on-boarding,” infrastructure request, and change management.The self-service portal has three components: the VMMSSP website component, which provides the user interface itself, and the VMMSSP server and VMMSSP database components, which work together to provide the underlying functionality.The VMMSSP website component provides a role-based user interface to the self-service portal; in this way, it provides functionality for different levels of users within business units, and for datacenter administrators who oversee the entire system.The VMMSSP server component is a Windows® service that runs default and customized virtual machine actions that users request through the VMMSSP website. The VMMSSP server component uses the VMMSSP database component to store and retrieve information (described later in this section), and communicates with the Virtual Machine Manager server to manage virtual machines and access resources such as the VMM Library and virtual machine hosts. Customized virtual machine actions may contain scripts that interact with Virtual Machine Manager or with other datacenter resources, such as SANs or load balancers. The VMMSSP server component runs any embedded scripts when it runs the virtual machine actions.The VMMSSP server component also makes sure that business units do not exceed the memory and storage quotas that have been reserved for their use, and calculates the charge-back costs—costs to business units of both the reserved resources and the resources in use.The VMMSSP database component is a SQL Server® database that stores information about configured assets, information related to business units and requests, and information about what has been provisioned to various business units. The database also stores the XML that encodes default and customized virtual machine actions and other information related to the configuration of the self-service portal.
• #26: Profile determines which actions are permitted and which user interface is accessibleScope determinesWhich objects a user may take actions on
• #27: Datacenter administrators (DC administrators) belong to the DCIT Admin role.Each business unit enrolled in the self-service portal has at least one business unit administrator, who belongs to the BUIT Admin role. Each business unit can have multiple members of the Advanced Operator and Business Unit User roles; each role member is associated with one of the services in the business unit’s infrastructures. A self-service portal user can be a member of the Advanced Operator role for one service and a member of the Business Unit User role for another service. Permissions for the Advanced Operator role and the Business Unit User role pertain to virtual machine actions; these roles cannot have permissions for operations not related to virtual machine actions. Members of the DCIT Admin role can add custom user roles to the self-service portal. Permissions for the custom roles pertain to virtual machine actions; custom roles cannot have permissions for operations not related to virtual machine actions.
• #28: InfrastructuresIn the context of the self-service portal, an infrastructure is a collection of services that a business unit needs for a specific purpose. For example, a human resources business unit may create an infrastructure called “Payroll” that contains the services needed to run the payroll system. A single business unit can manage multiple infrastructures. ServicesAn infrastructure must contain at least one service. The service coordinates the resources needed for a specific function or set of related functions. These resources include networks, Active Directory® domains, users that have access to the service, memory and storage capacity available to the virtual machines, and locations of virtual machine templates to use in creating virtual machines. A business unit can use a service to contain groups of virtual machines (see the discussion of service roles later in this section) that must communicate with each other, such as a set of web servers and their supporting database server. A business unit can use multiple services to set up parallel versions of the same environment, such as a production environment and a development or test version of the same environment.If the datacenter environment includes a storage area network (SAN), services can take advantage of the rapid provisioning features provided in Virtual Machine Manager 2008 R2. Rapid provisioning decreases the amount of time to create virtual machines by eliminating the need to copy the virtual hard disks (VHDs) for the new virtual machines over a network connection. For more information about how rapid provisioning works or about how to configure it, see What's New in VMM 2008 R2 Scripting.Service RolesA service must contain at least one service role. A service role is a group of virtual machines that perform a single function and share some configuration settings. Service roles within a service have access to a common set of networks (configured as part of the service), or may be configured to use a subset of those networks.A common way to use service roles is to group virtual machines for load balancing. You can designate a load balancer for a service role, and the load balancer can manage network traffic to the virtual machines in the service role. Incoming traffic connects to the single virtual IP address and a TCP/IP port configured for the load balancer, and the load balancer forwards the traffic to one of the virtual machines in the service role. For example, to run a web application, a BUIT administrator can request a service role of load-balanced virtual web servers. The load-balancing configuration of the service role applies to each member virtual machine. The BUIT administrator can request new virtual machines for the service role as appropriate. The self-service portal does not provide its own load balancing functionality; you can configure a service role to use the virtual IP address, port numbers, and network connections of an external load balancer. Note   Depending on your specific load balancer, the self-service portal may need to use custom versions of the virtual machine actions (Stop, Start, and so forth). In addition to configuring a service role to use a specific load balancer, you can configure the service role to use a matching set of customized virtual machine actions. For more information, see “Extending the Self-Service Portal.”In this figure, the single service of the HR Recruiting Infrastructure runs the Recruiting website. This service contains two service roles, one of front-end web servers and one of back-end servers.The business unit uses the HR Benefits Infrastructure to develop and test software for its Benefits website. One service runs a development environment, and a separate service runs the testing environment. The two services are configured similarly, so the business unit can develop and test changes in parallel environments. Each service has two sets of virtual machines, grouped into two service roles. (Although not shown in the diagram, in the Web Front-End Servers service role, the virtual machines are load balanced.)
• #29: 1. Assess and plan, get to shared resource pool2. Map and config resources to the VMM Self Service Portal 3. Onboard BUITs (e.g HR, Legal) by having them define their infra requirements and then allocating them as per availability 4. Allow BUIT end-users to self provision infra for their apps within their allocated “sandbox”
• #31: The self-service portal is an extensible web-based application that provides virtual machine self-service provisioning functions to groups within an organization (referred to as business units) while the physical resources (servers, networks, storage devices, and related hardware) remain in a centralized pool, referred to as the datacenter. The self-service portal has three components: the VMMSSP website component, which provides the user interface itself, and the VMMSSP server and VMMSSP database components, which work together to provide the underlying functionality.The figure provides an overview of how different types of users can interact with the self-service portal, how the self-service portal components interact with each other, and how the self-service portal interacts with the components of Virtual Machine Manager and other datacenter components.
• #33: This is where you do the DemoMate demo starting at Demo 2.
• #35: [20 seconds most]Either your ultimate goal is private cloud or public cloud, or a hybrid model, the strategic investments you have made yesterday and today like Active Directory, Hyper-V, System Center, .Net Services are and will continue relevant and reusable.Reference MaterialDeploying Microsoft’s private cloud infrastructure positions you to take advantage of the Windows Azure public cloud platform Common management, identity and development tools that work across physical, virtual, private and public cloud environmentsWith Microsoft solutions for private cloud, you’ll have the flexibility and control to harness the full power of the cloud on your terms. Deploying Microsoft’s private cloud infrastructure positions you to take advantage of the Windows Azure public cloud platform so that you can benefit from limitless scale and even greater efficiencies whenever needed. Microsoft provides common management, identity and development tools that work across physical, virtual, private and public cloud environments, giving you the flexibility to build, run, migrate, or extend an application to the cloud on your terms. Today, our federated identity solutions allow your to manage identities and access on premises and in multiple public cloud services (including non-Microsoft).  Microsoft is also bringing the power of Windows Azure to the private cloud with the Windows Azure Platform Appliance, a turnkey cloud platform thatservice providers, large enterprises and governments can deploy in their own datacenter, across hundreds to thousands of servers. WAPA will deliver the power of the Windows Azure Platform to your datacenter. Common Management “Single pane of glass” for apps deployed across on-premises and Windows Azure:§  Common Identity with Windows Azure AppFabric: Fabrikam demo on how federated identities across multiple entities enable streamlining of business processes (we’re landing this demo at PDC as well I believe) §  We should also try and reinforce the business value of the following Windows Azure PDC announcements: ·         Easier mobility of apps between on premises and Windows Azure (enabling burst scenarios for example):  VM role ·         Enable a broader set of appsrun in the public cloud without requiring a rewrite, simplified app deployment and lowered operational expense: Server Application Virtualization allows app sequencing and deployment on Windows Azure worker roles. Messaging around server Application Virtualization is still being finalized….but the above should hold for most part.
• #37: Tell a story about pre-cloud era infrastructure…. how IT professionals like network architects, infrastructure specialist, system engineer, IT supports, etc. architect an IT environment, acquire hardware, set hardware and software standards, build networks, place servers, roll out applications, etc. etc.And frequently, when people ask “what do you do? We would say: infrastructure, networks, you know, I ma an infrastructure guy, I manage servers, I mean a whole lot of servers, and so on.After this session, I hope it will be clear to you all that exciting changes are happening and great opportunities are presenting themselves to us at this time, and I believe you will recognize the description [Build1] and response that you have been given to talk about you jobs are no longer adequate. Then…. we were managing… “infrastructure”…..Now, you and I…. In this cloud era…..[Build2] We manage… Infrastructure… [Build3]… I mean “Infrastructure as a Service.”Let’s find out.
• #39: SSP 2.0 SP1 Beta just went up on Connect at the beginning of March.