PRiZED EDiTORIALS: Content Development Services
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The document outlines a comprehensive range of content development services, emphasizing strategic insights across various mediums including newspapers, online news, research reports, and marketing materials. It details the skills and competencies required for roles in content creation, editorial management, proposal writing, and customer service knowledge management, highlighting a reader-centric approach and the importance of effective communication. The profile snapshot at the end introduces Kanishka Gupta, an experienced B2B writer and editor with extensive expertise in both content development and business consulting.
PRiZED EDiTORIALS: Content Development Services
- 1. Content Development Services Where strategic insights meet ROMI
- 2. Newspapers/Magazines Online news Research/Annual Reports Curricula/Manuals Content Development Proposal Writing Customer Service Knowledge Management Social Media/Digital Other skills Profile Snapshot
- 3. Newspapers/Magazines Project Management Ensuring the engagement of the reader with compelling editorials Thinking on different perspective of a story, with 100% reader-centric approach Development of Grid & Plan to avoid repetition of subject/segments Strong coordination with different project members for better performance and clear communication Selection of Photographs, Designing, Page Making and Final production Editing Creating headlines, subheads and photo captions for stories Coordinating with designers for magazine layout & finalizing the same Making copies readable, accurate and ready for publication Editing copy to ensure they are suitably structured, factually and grammatically correct and free of spelling errors Making sure the copy is in line with the 'house style' of writing Giving creative headlines and abstracts for stories
- 4. Skills & Competency Background in Newspapers/magazine industry Bi-lingual: Can speak and write both Hindi (average) and English (excellent) Creative & Innovative; Business Acumen Analytical Thinking; Good at Coordination
- 5. Online News Delivering news to engage and delight users Passion for the user and the experience to implement audience-focused content initiatives Familiarity with online content publishing tools Experience in handling a variety of content genres across digital platforms Experience of working in a fast-paced, creative environment Selection of stories that offer the greatest currency and the deepest relevance A keen understanding of the best, most elegant writing offered by high-quality news outlets Attention to detail, an appreciation for strong visual presentation and a passion for editorial excellence Ability to work with all kinds of content genres like text, pictures, graphics and videos Good knowledge of engaging with the audience on social platforms
- 6. Research/Annual Reports/DRHP Ensuring reports meet quality standards and are clear, concise, and accurate Editing research reports and presentations for content, style, and language, liaising closely with analysts to produce a high- quality product Checking final documents to ensure that all information is clear and accurate, both in terms of language and consistency of data Making sure tables/graphics are laid out according to guidelines Proficiency in formatting and layout Making the report more attractive and presentable Credentials Excellent English editing skills with proven ability to improve the quality of work Some background in Economics/Finance/ and general capital markets and business knowledge MS Word, Excel, and PowerPoint skill knowledge Keen attention to detail and the motivation to improve skill set Good communication skills and the ability to maintain effective working relationships with all levels of management and analysts The ability to work well autonomously and as part of a team
- 7. Curricula/Manuals Developing curricula/manuals for the training program with industry and academic interaction Developing content/manual as per the curricula design Selection of subject matter expert for the courses and ensuring that the courses are designed as per the requirement Analysing the needs of the project and helping in writing and designing the content for E-Learning Providing support to content writers, instructional designers in developing content Analyzing business and learning requirements of the customer and creating programs Engaging with the customer to understand the requirements Communicating design/solution to stakeholders and the execution team Reviewing product development and ensuring quality of project deliverables Interfacing with SMEs and customers
- 8. Marketing Collaterals Ability to work with multiple content formats including text, pictures, graphics and videos Ensuring preparation of all collaterals required for external and internal communications at the corporate and operations level Working closely with the communications team in the planning and execution of the company’s external and internal communications program Proof reading and ensuring quality check on all content and collaterals being published Designing and developing requisite collaterals for print and electronic usage Compiling, collating, documenting information from various sources on any specified topic and sequence in a logical way for communication in any form (text book, report, whitepaper, monograph, etc) Editing, synthesising and presenting any given sources of data, texts, reports, etc
- 9. Marketing Collaterals……Cont-2 Drafting communications of various kinds such as letters to high dignitaries, notifications, press releases, circulars, advertisements, PR pitch articles, newsletters, In-house publications, internal office memos, invitations, banners, posters, blog posts, etc Refining language, presentation, logical sequencing of any text/report/presentation Understanding and gathering content requirements from LOBs/functions about packages / projects / campaigns / deals Explaining complex things in simple ways to a broad consumer audience Working with the UI team/content designers/design vendors to execute content-related design Creating content for blogs/guides/microsites as needed
- 10. Marketing Collaterals……Cont-3 Working collaboratively in a cross-functional team environment Ability to interact with the customer base and translate their ideas into effective design Ability to research, conceptualize and write unique content. Ensuring quality, consistency and accuracy of content & strong vocabulary Appreciation of designing software like Adobe, Corel Ideation and conceptualization, short clips, FB post Script writing Preparing story board, VO and AV scripts
- 11. Proposal Writing Participating in the proposal development process from initial proposal content creation, managing desktop publishing activities, designing and production of graphics, documentation reviews, and physical production Supporting proposal strategy development that help the pursuit team shape client deliverables Handling RFP and supporting sales in business writing and editing Pre-sales experience and practice SHIPLEY methodology Good knowledge of MS Word, PowerPoint, Excel and project plan and understanding of technology Strong communications skills (written and verbal) and background in creative writing Defining formatting templates, writing styles, and proposal development milestones Effectively communicating and articulating the details of solution component in the proposed solution Identifying probable competition and evaluating relative company strengths Ability to work with teams in arriving win themes, specific to the opportunity/client/industry
- 12. Customer Service Knowledge Management Partnering with technical and business teams, public relations and legal to define company policy related to customer issues Creating and maintaining the website help pages that empower customers to answer their own questions about their services Writing and maintaining blurbs, the e-mail templates customer service associates modify to address specific customer contacts Creating and maintaining internal reference pages which detail specific process and policy information for customer service associates Writing and publishing news articles to notify customer service associates of policy updates, company news and best practices Leading continuous improvement projects related to content accessibility, usability, completeness and branding Using superior communication and leadership skills to evangelize content standards Liaisoning with partner teams to gather and document project requirements Developing and maintaining a detailed project plan for each new launch to track milestones, deliverables and deadlines
- 13. Customer Service Knowledge Management……Cont-2 Knowledge & Skills Comfortable in a fast-paced, high-energy environment Creative and analytical problem solver with a passion for excellent customer service, and an interest in technology and digital products and services Ability to plan, research, and to set priorities, handle multiple projects and meet deadlines Good writing skills paired with the ability to create visually-appealing communication solutions Demonstrated project management experience and the organizational discipline to track and manage editorial work for several complex projects simultaneously Demonstrated ability to make quick decisions under pressure in ambiguous circumstances and having a record of extraordinary attention to detail and follow-through Self-motivated individual with experience & skills in writing & editing for the web, and graphic design
- 14. Digital Creating content and concepts in consultation with business development team and based on clients brief Creating and managing production output from conception to delivery stages Working across digital content production, marketing, technology including websites, mobile and web apps, social media campaigns, viral videos, etc Developing client briefs into innovative digital solutions working in tandem with account management Understanding of digital space and platforms and pre-empting clients requirement in terms of a solution and the best platform and communication strategy for realization Some client servicing experience. Can work closely with account management from pitching to project delivery stage Working with members of account management, technical and digital marketing partners within organization and as external 3rd parties and clients to ensure the delivery of pitches and projects in line with agreed time, cost and quality constraints
- 15. Digital……Cont-2 Basic understanding of digital project/marketing campaign execution processes and techniques Appreciation of technology and technical issues, in both web and mobile Understanding of audio-visual productions and ability to produce the same via own network of producers/vendors Personal network of content creators across creative copy, audio-visual production, music direction, design and technology Developing online content (web copy, social media, and other digital copy) for points of view, research reports, credentials, videos, brochures, e-books, media articles, etc Developing content for microsites, and write client-facing e-mails and campaign copy Ability to work in close consultation with cross-functional colleagues and supervisor(s) to ensure consistent, high-quality deliverables Proactively seek regular feedback from program owners on deliverables and performance Managing project timelines efficiently
- 16. Digital……Cont-3 Strong writing ability tailored to the needs of the web, social media and other digital platforms Ablity to develop communication that is succinct, fact-filled and interesting Engaging, active and provocative tone well-structured with subheads Using bulleted lists wherever relevant Embedding relevant links, understanding of search engine optimization (SEO) practices, and incorporation of keywords and meta tags in online copy Ability to distil and construct key messaging from discussions with global industry teams and secondary research Good understanding of marketing and competitive dynamics in the digital space
- 17. Social Media Managing social media marketing strategy focusing on Twitter, Facebook, Google+, LinkedIn and other social media platforms Creating social media campaigns that drive online communities Creation of content and generation of ideas for engaging with online communities Enhancing social media outlets and opportunities to maintain communication and build fan base Developing new partnerships to increase traffic Tracking and analysing the channels for social media performance Conducting competitive analysis studies on competitors, including digital footprint analysis
- 18. Other Skills Strong leadership and team management acumen Business-outcome focused Creative problem-solving and decision-making skills Strong listening and information retention skills Strong verbal and written communications Organizational skills; ability to prioritize, manage, and communicate many projects simultaneously Strong knowledge of and exposure to digital and social platforms, digital design, the creative process, and digital development methods Ability to be agile, flexible, and effectively manage complex situations Desire to learn Aesthetic sensibilities and attention to detail Project plan development – project specific as well as aggregation of effort Managing content creation, asset collection and organization
- 19. Profile Snapshot Kanishka Gupta Consulting B2B Writer & Editor Five years’ experience as an independent content development consultant Three years’ experience in business development & client servicing Worked with different content genres 12 years on-the-job experience in a senior position in leading print media Handled projects for publishers, research organisations, communications/digital firms, corporates, KPOs, etc Backpack traveller Cell: +91 9953275922 E-mail: prized.editorials@outlook.com