Product and UX Design Case Study: MVPs are not only for startups
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The document outlines the design process for the Jófogás real estate finder mobile app, emphasizing the development of a minimum viable product (MVP) tailored for non-power users. It discusses user research conducted with 15 participants, leading to insights that informed wireframing and usability testing, resulting in over 40 changes made in just three days. The importance of integrating UX design and software engineering is highlighted, along with a call for hiring at Supercharge.
Product and UX Design Case Study: MVPs are not only for startups
- 1. Jófogás Real Estate Finder Mobile App: MVPs are not only for startups
- 7. The product design process Jófogás Real Estate Finder Mobile App
- 8. Design goals for the MVP: an MLP EASY TO USE FOR NON-POWER USERS FOCUS ON MUST-HAVE FUCTIONALITY KEEP IT FLEXIBLE SOMETHING NEW ON THE MARKET
- 9. What others are doing?
- 10. Original idea VS Research
- 11. User Research: Optimize your Budget Wireframing User Research
- 12. User Research ‣ 15 participants: 20-40 years old, heavy Android users ‣ 50% female, 50% male Mobile usage apps vs web time sharing m-commerce
- 13. Real Estate finding past experiences online experiences important factors used existing functions
- 14. Wireframes: the stimuli gather feedbacks test different UI solutions visually observable insights facilitate thinking
- 15. Kano model how they feel if they have the feature how they feel if they did not have the feature
- 16. Wireframing is done :)
- 17. Lets start the UI design
- 21. Usability testing: the must have CONDUCTED ON WORKING APP 15 USERS OVER 40 CHANGES DONE IN JUST 3 DAYS
- 22. UX Design is inseparable from software engineering…* *...if you don’t have endless resources and time
- 23. Most internal arguments against User Research and Usability Testing are BS Not that expensive Not that time consuming Not impossible outside of startups
- 24. Contact me: balazs.fonagy@supercharge.io BTW: We are hiring ;) hello@supercharge.io Balázs Fónagy Supercharge UX Lead www.supercharge.io