Promoting your book3

Traditional, Self Published, Ebooks, and More

Make Preliminary Promotional
Materials Before Publication
Business Cards
Bookmarks or Postcards
Sell Sheets
Author Website or Blog
Media Kit

Author Site or Blog
 The top page should be attractive and easy to navigate
 Keywords are also important—I write a paragraph that describes the site and put it on the page.
 I also choose my site’s title and description with care.
 At minimum, every writer should have a page on each book or series containing a hook, synopsis,
cover art, links to purchase, and links to reviews, articles, and interviews. You also need an About
the Author page with a contact form or email link.
Other logical things to put on your site:
 Media Kit
 Links to your Facebook , Twitter, or other social media page
 Guestbook
 Blog or link to Blog
 Articles on related subjects to attract visitors
 Bibliography of all you’ve published, with buying links.
 FAQ
 Recommended reading list of books in your subject area
 List of upcoming conferences or author appearances
 Photos, videos, or audio of you at events
 Reading guide and discussion questions
 Freebees related to your subject—I put links to Harry Potter games, fonts, sites, and more.
 Anything to attract your target audience

Media Kit
Left pocket of folder:
List of publications or Curriculum Vitae
Contact sheet
Bio Page
Sell Sheet
Press Release
Right pocket of folder:
Interviews, Reviews, Endorsements, Awards, and
Articles about the book

Online Media Kit
High Resolution Book Image
High Resolution Author Photo
Author Bio
Endorsements
Sell Sheet
Reviews
Awards
Press Release
News Articles
Interview
FAQ
Synopsis
Sample Chapters
Table of Contents
Flyer
Contact Information

Getting Reviewed
Recommended Magazines
http://www.midwestbookreview.com/get_rev.htm
http://rambles.net
http://www.novelcritic.com/reviews/contact
http://indiereader.com

Social Media Groups
Goodreads groups— post your request for reviewers in “self promotion” groups or “author” and
“reviewer” groups
Shelfari and Librarything groups
Facebook groups, like https://www.facebook.com/groups/reviewseekers

Lists of Review Magazines
http://TheCompleteReview.com
http://dir.yahoo.com/Arts/Humanities/Literature/Reviews/
http://www.selfpublishingreview.com/
http://www.stepbystepselfpublishing.net/reviewer-list.html
http://robinmizell.wordpress.com/book-reviewers/
http://karinafabian.com/index.php?name=Content&pid=28


Other Places to Get Reviewed
Book Review Blogs
Trade reviews with fellow authors
Send messages to Amazon top reviewers

Promoting in Person
Parties
Craft and Holiday Fairs
Conferences and Events
Regional groups like California Writers Club
Genre groups like The Society of Children’s Book Writers
and Illustrators or Science Fiction and Fantasy Writers of
America
Minority groups like The Women’s National Book
Association
Bookstores and Libraries

Promoting Online: Amazon
Amazon to do List:
Make sure all the book’s details are correct.
Make an Amazon Author Page at Author Central.
Set up Search Inside the Book
Tag the page with the best tags in your opinion
Check the ebook’s page and tag it as well
Gather reviews and tags
Create Amazon Listmania, So You’d Like to…
Try Amazon Kindle Select Program
Check other sites like Amazon.co.uk and .eu
Amazon Author Central
Set up a profile if you haven’t at https://authorcentral.amazon.com
“Add” all your books.
Post the best snippets in “Editorial reviews” as you get them
Post an author bio, photo, book trailers, and author events.
Link the page to your twitter, website, and blog.

You Need Events!
Book’s Release
KDP Free Days or Sales (ask your publisher)
Goodreads Giveaway
Holidays: Mother’s Day, Talk like a Pirate Day,
historical event, December, Cyber Monday, Superhero
Saturday, Free Comic Book Day, (#mothersday,
#FCBD)
Television season, movie release (built in hashtags)

Social Media Hashtags
Twitter, Instagram, and Tumblr do hashtags so you can
advertise to the world. Follow me on @valeriefrankel and watch
Then ask for reposts – send messages to fan groups.
 How #GameofThrones Will End #audiobook #sale $1.95 #kindle sale $3.82
http://www.amazon.com/How-Game-Thrones-Will-End/dp/B00S6T5FIO/ #
GameOfThronesSeason5 #GoTSeason5 #HBO
 #free #giveaway Empowered The Symbolism Feminism & Superheroism of
#WonderWoman
https://www.goodreads.com/giveaway/show/135700-empowered-the-symbolism-feminism-and
#superheroes #SuperHeroSaturday
 The #Avengers Face Their Dark Sides: All the #eastereggs & analysis #FreeKindle
http://www.amazon.com/Avengers-Face-Their-Dark-Sides-ebook/dp/B00WCLEGDW …
#StarWarsDay #Maythe4thBeWithYou #kdp #AvengersAgeOfUltron
 Here's a list of FIFTY #eastereggs in #Avengers #AgeOfUltron #AgeOfUltronSpoilers
https://valeriefrankel.wordpress.com/2015/05/01/30 #FreeComicBookDay #FCBD2015 #ya

Social Media Groups
Facebook and Google Plus do groups and fanpages –
can you find preexisting ones?
Author Promo groups
Free stuff groups
Theme groups – steampunk, fantasy, fans of __
Repost and repost:
 Celebrate Avengers: Age of Ultron weekend plus Free Comic Book Day! My book The Avengers Face Their Dark
Sides: Mastering the Myth-Making behind the Marvel Superheroes will be FREE on KINDLE from TODAY-
Mon. http://www.amazon.com/Avengers-Face-T...
Ask friends to repost here too.

Promoting Online: Goodreads (also
Shelfari and LibraryThing)
 Make your profile
 Add some friends off Facebook, email, or other social media
 Add all your books with covers, tags, and detailed info
 Add your book to appropriate lists like, in my case, “What to read after The Hunger
Games.”
 Ask reviewers to post their reviews on Goodreads—many do anyway.
 Link Goodreads to your Facebook page and “like” the book there.
 Post the ebook and make the first 20% free to read
 Add your video trailer to your profile page
 Search for and join “self promotion” groups or “author” “like on Amazon” “Tag on
Amazon.” and “reviewer” groups and post your announcement, request for reviewers, and
any giveaways or events. Make sure to follow the directions.
 Search for and join target audience groups like YA readers or horror novel fans. Post your
announcement or join in discussions.
 Post a few chapters in the “Writing” section
 Link your blog to the page so it shows up on Goodreads
 Do a giveaway and post it to social media
 Post a signing or other public event
 Make a quiz on your topic

Promoting Online: More to Try
Blog and Guest Blog
Post on Forums and Chatrooms
Many book sites will let you post a link, chapters, trailer,
and so forth, or add tags and ratings to your book.
Send free press releases
Sell copies on Ebay (keywords are everything!)
Twitter, Facebook, etc: Basically you should post book
releases, giveaways, contests, awards, promotions, happy
moments, and everything else in appropriate
groups/hashtags and on your page.

For these tips and more, try my free ebook,
Free Guide to Self-Publishing and Book Promotion:
Inside Secrets from an Author Whose Self-Published Books
Sold in Thousands
by Valerie Estelle Frankel
at
Smashwords.com
or
Vefrankel.com

Promoting your book3

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