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Do Now: In your notebooks….
• Write about a time you convinced
someone to do something or buy
something or believe something? What
was it? How did you convince them? Do
you think you are good at convincing
people?
What do all these pictures have in common?
Persuasive
Techniques
PROPAGANDA: techniques used to
influence opinions, emotions, attitudes
or behavior.
(Otherwise known as: PROPAGANDA)
propaganda powerpoint.ppt
What is persuasion?
Generally an appeal
to emotion, not
intellect.
An attempt to
change your behavior
It attempts to
“guide your choice”
Who uses propaganda?
• Military
• Media
• Advertisers
• Politicians
• You and I!!!
Propaganda Techniques
• Bandwagon Technique
• Testimonial
• Loaded Word
• Misuse of statistics
• Name calling or stereotyping
• Plain Folks
• Snob Appeal
• Transfer
Bandwagon
Technique
•Everyone is doing it!
You should too!!!
Testimonial
• Testimonials are
quotations or
endorsements which
connect a famous or
respectable person with
a product or item.
Loaded Word
• Use
“loaded”
words like .
. .
– new
– improved
– best
Misuse of Statistics
When the statistics are based on a falsehood.
Name Calling or stereotyping

 Smears or damages an
Smears or damages an
opponent
opponent

 Often used by politicians
Often used by politicians
In a campaign speech to a logging
company, the Congressman
referred to his environmentally
conscious opponent as a "tree
hugger."
Snob Appeal
•aims to flatter
•Makes insinuation
that this product is
better than others.
•“avant garde”
ahead of the times.
The ultimate driving machine
Lexus sports car
Plain Folks
• Makes the leaders look like
Plain folks (mom and pop
style).
- a convincing method to
show they are just
common people.
- Opposite of snob appeal
Transfer
-Feelings (good or bad)
are transferred to something else.
Transfer tries to make you view
something in the same way as
they view something else.
In the Kerry vs. Bush campaign, an
internet email circulated showing
similar physical characteristics
between John Kerry and a
Frankenstein monster.
PRACTICE:
What type of propaganda technique is used in the
following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer
B. Loaded word
Rules of the Game:
1.) You must arrange your desk in a
“U” formation.
2.) You must pass the board each
time. Everyone is participating!!
3.) You may use the letters, instead of
writing out the words.
4.) You can not YELL out!
What type of propaganda technique is
used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
C. Testimonial
C. Testimonial
Loaded Word
What type of propaganda technique
is used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
D. Name Calling
What type of propaganda technique is
used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
A. Bandwagon
What type of propaganda technique is used in
the following ad?
C. Testimonial
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
What type of propaganda technique is used in
the following ad?
Loaded Word
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer
What type of propaganda technique is used in
the following ad?
Loaded Word
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer
What type of propaganda technique is used in
the following ad?
Bandwagon
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
What type of propaganda is this?
• Misuse of Statistics
95% of
homework
assigned is
busy work
and is not
beneficial
to the
student!
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer
What type of propaganda technique is used in
the following ad?
• Snob Appeal
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
Testimonial
What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
D. Name -Calling
What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
F. Snob appeal
What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
B. Loaded Words
Get in Groups
A) Jenna, Brehanna, Julien, Josie, Baileigh
B) Tanner, Jessica, Sarah, Travis
C) Anthony, Paige, Abby, Taylor, Brad
D) Dalton, Brinley, Talia, Destini
E) Kasey, Lauren, Peyton, Jacob
In your groups:
Have your leader come and choose:
-3-4 magazines &
-8 post-it notes.
- Identify 7 out of the 8 propaganda
techniques. Label them on your post-
it and stick them on the
advertisement.
You will share them!
Choose a type of persuasive device.
Come up with an advertisement. You must use
color!
You may use ONLY the following:
1.) Misuse of statistics
2.) Name calling or stereotyping
3.) Plain Folks
4.) Snob Appeal
5.) Transfer
6.) Loaded Words
On the back, explain which type of
propaganda it is and why.
Individual assignment: Due Monday

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propaganda powerpoint.ppt

  • 1. Do Now: In your notebooks…. • Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince them? Do you think you are good at convincing people?
  • 2. What do all these pictures have in common?
  • 3. Persuasive Techniques PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior. (Otherwise known as: PROPAGANDA)
  • 5. What is persuasion? Generally an appeal to emotion, not intellect. An attempt to change your behavior It attempts to “guide your choice”
  • 6. Who uses propaganda? • Military • Media • Advertisers • Politicians • You and I!!!
  • 7. Propaganda Techniques • Bandwagon Technique • Testimonial • Loaded Word • Misuse of statistics • Name calling or stereotyping • Plain Folks • Snob Appeal • Transfer
  • 9. Testimonial • Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.
  • 10. Loaded Word • Use “loaded” words like . . . – new – improved – best
  • 11. Misuse of Statistics When the statistics are based on a falsehood.
  • 12. Name Calling or stereotyping   Smears or damages an Smears or damages an opponent opponent   Often used by politicians Often used by politicians In a campaign speech to a logging company, the Congressman referred to his environmentally conscious opponent as a "tree hugger."
  • 13. Snob Appeal •aims to flatter •Makes insinuation that this product is better than others. •“avant garde” ahead of the times. The ultimate driving machine Lexus sports car
  • 14. Plain Folks • Makes the leaders look like Plain folks (mom and pop style). - a convincing method to show they are just common people. - Opposite of snob appeal
  • 15. Transfer -Feelings (good or bad) are transferred to something else. Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.
  • 16. PRACTICE: What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer B. Loaded word
  • 17. Rules of the Game: 1.) You must arrange your desk in a “U” formation. 2.) You must pass the board each time. Everyone is participating!! 3.) You may use the letters, instead of writing out the words. 4.) You can not YELL out!
  • 18. What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer C. Testimonial
  • 21. What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer D. Name Calling
  • 22. What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer A. Bandwagon
  • 23. What type of propaganda technique is used in the following ad? C. Testimonial A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
  • 24. What type of propaganda technique is used in the following ad? Loaded Word A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
  • 25. What type of propaganda technique is used in the following ad? Loaded Word A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
  • 26. What type of propaganda technique is used in the following ad? Bandwagon A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
  • 27. What type of propaganda is this? • Misuse of Statistics 95% of homework assigned is busy work and is not beneficial to the student! A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
  • 28. What type of propaganda technique is used in the following ad? • Snob Appeal A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
  • 29. What type of propaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer Testimonial
  • 30. What type of propaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer D. Name -Calling
  • 31. What type of propaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer F. Snob appeal
  • 32. What type of propaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer B. Loaded Words
  • 33. Get in Groups A) Jenna, Brehanna, Julien, Josie, Baileigh B) Tanner, Jessica, Sarah, Travis C) Anthony, Paige, Abby, Taylor, Brad D) Dalton, Brinley, Talia, Destini E) Kasey, Lauren, Peyton, Jacob
  • 34. In your groups: Have your leader come and choose: -3-4 magazines & -8 post-it notes. - Identify 7 out of the 8 propaganda techniques. Label them on your post- it and stick them on the advertisement. You will share them!
  • 35. Choose a type of persuasive device. Come up with an advertisement. You must use color! You may use ONLY the following: 1.) Misuse of statistics 2.) Name calling or stereotyping 3.) Plain Folks 4.) Snob Appeal 5.) Transfer 6.) Loaded Words On the back, explain which type of propaganda it is and why. Individual assignment: Due Monday