Propaganda Techniques
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This document defines propaganda and identifies 10 common propaganda techniques: testimonials, bandwagon, card stacking, glittering generalities, plain folks, name calling, transfer, repetition, assertion, and lesser of two evils. It provides brief descriptions of each technique, such as using famous people to promote products (testimonials) or only presenting positive information about an idea while omitting negatives (card stacking). The objective is to recognize these propaganda techniques in given texts.
Propaganda Techniques
- 1. 3RD QUARTER, TOPIC 1: PROPAGANDA TECHNIQUES H O W D O W E G E T P E O P L E T O D O W H AT W E W A N T ? O B J E C T I V E : R E C O G N I Z E P R O PA G A N D A T E C H N I Q U E S U S E D I N A G I V E N T E X T ( E N 8 R C - I I I A - 1 2 . 1 )
- 2. PROPAGANDA • publicly to promote something: information put out by an organization or government to promote a policy, idea, or cause • misleading publicity: deceptive or distorted information that is systematically spread
- 3. PROPAGANDA TECHNIQUES 1. Testimonials when a product is sold by using words from famous people or authority figures. i.e. Burmese celebrities promoting brands
- 4. PROPAGANDA TECHNIQUES 2. Bandwagon • persuading consumers by telling them that others are doing the same thing.
- 5. PROPAGANDA TECHNIQUES 3. Card Stacking or Selective Omission • It involves only presenting information that is positive to an idea or proposal and omitting information contrary to it.
- 6. PROPAGANDA TECHNIQUES 4. Glittering Generalities/Emotional Appeal words that will make a consumer feel strongly about someone or something are used.
- 7. PROPAGANDA TECHNIQUES 5. Plain Folks • A method used to convince the public that a person’s views reflect those of the common person and that they are also working for the benefit of the common person.
- 8. PROPAGANDA TECHNIQUES 6. Name Calling • It is the use of derogatory language or words that carry a negative connotation when describing an enemy. Often, name calling is employed using sarcasm and ridicule, and shows up often in political cartoons or writings.
- 9. PROPAGANDA TECHNIQUES 7. Transfer • when a product is sold by the name or picture of a famous person or thing but no words from the said person or thing
- 10. PROPAGANDA TECHNIQUES 8. Repetition when the product’s name is repeated at least four times in the ad
- 11. PROPAGANDA TECHNIQUES 9. Assertion An enthusiastic or energetic statement presented as a fact, although it is not necessarily true. Any time an advertiser states that their product is the best without providing evidence.
- 12. PROPAGANDA TECHNIQUES 10. Lesser of two evils • This technique is often accompanied by adding blame on an enemy country or political group. • One idea or proposal is often depicted as one of the only options or paths.