Provide Insight, Not Numbers Three Dangerous Data Visualization Trends and User Research Techniques to Avoid Them
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This document discusses three dangerous data visualization trends and techniques to avoid them. The three trends are: including irrelevant content, lacking context, and having an unclear call to action. It recommends focusing on user needs, creating insights appropriate for users, and enabling efficiency. The document outlines a user-centered design process including exploring user needs through interviews and surveys, and evaluating concepts with different levels of feedback.
Provide Insight, Not Numbers Three Dangerous Data Visualization Trends and User Research Techniques to Avoid Them
- 1. Provide Insights, Not Numbers Three dangerous data visualization trends and UX research techniques to avoid them Clara Kliman-Silver and Richard Wang UXPA International 2016
- 2. Clara Kliman-Silver @cklimansilver clara.klimansilver@gmail.com Richard Wang rwang@athenahealth.com
- 14. Unclear call to action
- 15. Three Dangerous Trends 1. Irrelevant content 2. Lack of context 3. Unclear call to action
- 16. How do you or someone you know use a wearable device?
- 20. designing for internal users
- 23. 292,760 252,120286,320 735,090 Check in CheckoutEncounter Claims Insurance info Appointment type Number of orders Documentation time Co-pay Next appointment ICD-10 Billing codes
- 25. What does a superior user experience look like?
- 26. Step 1: Frame the problem in human terms
- 27. Step 2: Turn the problem into an opportunity
- 28. Step 3: Brainstorm concepts & create insights
- 29. Step 4: Design, iterate, and socialize
- 30. designing for external users
- 31. Differences and similarities between internal and external users Internal users External users
- 32. Differences and similarities between internal and external users Internal users External users access to internal resources domain expertise require support product expertise desire good UX!
- 34. Three Dangerous Trends 1. Irrelevant content 2. Lack of context 3. Unclear call to action
- 35. 35 Our Approach ✓ Focus on user needs ✓ Create user-appropriate data insights ✓ Enable efficiency
- 36. User needs
- 37. Method What are the business needs? Who are our users? What are user needs? How is this concept valuable to users? Do users understand the concept as it is designed? Can they use it? How do they use it? Interviews and Surveys Mid-level concept feedback High-level concept feedback Usability Testing Explore and EvaluateIdentify the Problem User-centered design process
- 38. Users Average usersSuper users Supported users Analytically-Savvy Analytically-Inexperienced Not all user needs are the same
- 39. Insights
- 40. High-level Concept TestingIdentify relevant data based on user needs
- 41. High-level Concept TestingIdentify relevant data based on user needs
- 44. Efficiency
- 47. Dangerous Trends 1. Irrelevant content 2. Lack of context 3. Unclear call to action Solutions 1. Focus on user needs 2. Provide user-appropriate insights 3. Enable efficiency
- 48. 48
- 49. Questions?