This document discusses techniques for reducing data storage footprints. It outlines a four-step process: 1) discover and categorize data, 2) automate data lifecycle management, 3) avoid data duplication through techniques like progressive incremental backup, and 4) compress and deduplicate data. The document promotes IBM solutions for reducing data footprints such as data discovery and categorization tools, hierarchical storage management, data deduplication in Tivoli Storage Manager, and storage optimization solutions.