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Change and Complexity
Create Opportunity

Chris Morris
Research Director
IDC Asia/Pacific



Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
Agenda

• Businesses putting renewed focus on growth, innovation and
  customers
• Complexity and change dominate global markets
• Intelligent interactions change the game
• Integrated service management, automation and integrated
  lifecycles required
• Essential guidance for exploiting change and emerging
  opportunities




© IDC                                                     Jul-10   2
The “New Normal”
Shifting Business Goals Impact Technology Goals
 Q. Prioritize the following business goals as they relate to your
    organization by allocating 100 points among them. The more                            Business priorities are
    points you allocate, the more important the business goal.                            quickly returning to
                                                                                          pre-recession status
100.0
                                                               Other
 90.0                                                                                     Refocus on “doing the
 80.0                                                          Speed time to market       right thing”, not the
                                                                                          least expensive
 70.0
                                                               Increase market share           • For customers
 60.0                                                                                          • For
 50.0                                                          Improve quality/accuracy        shareholders
                                                                                               • For competitive
 40.0
                                                               Increase revenue                advantage
 30.0
 20.0                                                          Increase customer          Efficiency still
                                                               satisfaction               matters, but not if it
 10.0
                                                               Reduce costs               impacts business
   -                                                                                      performance
          January 2007 October 2008 July/August January 2010                                   • Availability
                                        2009
                                                                                               • Flexibility
        Source: IDC Server Virtualization MCS 2007, 2008, 2009;
        IDC Datacenter and Cloud Survey 2010
 © IDC                                                                                                       Jul-10
The Leading Business Themes
Asia/Pacific
LoB     Q. Please select the most important initiative to your organization, in                                 CIO
            terms of helping IT achieve its organizational goals in 2010?

                                               Cost savings

                  Business process optimization and automation

  Attract new customers                          Better response to a new market landscape

  Better response to a new market landscape                             Attract new & maintain talent

                              Gain competitive share of wallet

  Attract new & maintain talent                                         Attract new customers

  Expand footprint                                Keep your customers & increase loyalty
                                         Partner effectively




© IDC                Source: IDC AP Recovery Watch Program – CxO Polls, November 30, 2009; N=520 CIO/646 LoB   Jul-10
Managing Change in Asia/Pacific
Beyond this Fiscal Year

                                                                                        39% of CIOs create a
                                                                                        contingency plan to
                                                                                        allow their
                                                                                        organizations to scale
                                                                                        up quickly in a
                                                                                        recovery without the
                                                                                        need for major CAPEX
                64% LoB and 75%                                                         investments; Having a
                  CIOs are more                                                         flexible arrangement is
                 aggressive and                                                         a critical part of this
              proactive in managing                                                     ops management
                  change in the                                                         initiative
                   marketplace

                                                                                        >63% are planning for
                                                                                        the longer term (the
                                                                                        next 3-5 years)



© IDC         Source: IDC AP Recovery Watch Program – CxO Polls, November 30, 2009; N=520 CIO/646 LoB   Jul-10
Recovery and Transformation

Key Market Transformations
  Telecom – fiber, 3G/4G wireless,
        converged IP delivery, new distribution
        models
  IT – market expansion through disruptive
        Cloud model, driving re-architecture of
        vendor models, offerings, identities
  Ascendance of mobile devices –
        and apps – challenging primacy of the PC
  Shift of customer “design point” toward
        SMB/consumer, emerging markets




© IDC                                              Jul-10
“Socialytic” Apps Emerge


• Fundamental transformation in
  business applications
• Fusing social/collaboration
  software and analytics to
  business logic/workflow and data
        – Marketing/merchandising, Reputation
          monitoring, Fraud detection, People-
          centric search, and BI

• Treat to traditional apps –
  transforms development and
  operations lifecycles


© IDC                                            Jul-10
2010: Intelligent Economy Emerging

        1 billion mobile       Public cloud
        Internet users;        spending $23 B
        500,000 mobile
        phone apps
                               50 million servers,
                               half virtual
        700 million social
        networkers
                               20 million smart
                               meters in US
        630 million laptops;
        80 million netbooks
                               7 billion
                               communicating
        1.2 billion mobile     devices in place – 5
        phones; 220 million    billion of these are
        smart phones           NOT computers
© IDC                                                Jul-10   8
By 2020 – Intelligent Everything

          Billions of Connected Devices by 2020


                    Sensors/Tags       1.3 T tags/sensors

                                      25+ billion embedded
               Embedded
                                        2.6 billion phones
           Phones
                                         1.9 billion PCs

         PCs                         450 B interactions/day


 © IDC                                                       Jul-10   9
Emerging Markets Lead Recovery

More than half of IT growth in 2010
will come from emerging markets
  China (9%), India (13%), Brazil (8%),
        and Russia (8%)
  In contrast: U.S. (3%), W. Europe (1%),
        Japan (-1%)
  By year end, BRIC = 10%+ of global IT
        spending, all emerging markets = 21%
  Malaysian IT spend is expected to grow
        at 10.3% in 2010




© IDC                      Source: IDC Q409 Blackbook, February 2010   Jul-10
Strategies for Coping with Complexity
and Exploiting Opportunities

• Transform information overload
  into digital assets
• Integrate business and IT
  service management
• Optimize resources and
  performance
• Invest in automation and best
  practices




© IDC                                   Jul-10   11
Exploit Emerging Digital Assets

  OLD                           NEW


         10101010   10101010




 Shift from a linear, data-processing (compute/storage-centric)
  paradigm to a dynamic information-centric environment that
  provides competitive advantage via intelligent analytics
 © IDC                                                      Jul-10
Focus on Business Service Delivery

• Ability to exploit change
  and complexity
                                          Business
  depends on clear goals                  Services
  and business/IT
  collaboration
• Focus on end-to-end,        Workloads

  integrated service
  management and
                                                 Infrastructure
  delivery across
  business and IT
  lifecycles


© IDC                                                             Jul-10   13
Integrate Across Roles and Silos



                     End user                    Business
                     services                  strategy and
                                                   goals



                                Architecture
                                 Analytics
                                 Workflow          Business
            IT operations
                                                  operations



                                 Application
                                development/
                                  sourcing




© IDC                                                          Jul-10   14
Integration Across Design and
Operations Lifecycles
• Pace and scope of
  business and IT change
  requires better lifecycle
  integration
• Public cloud and SaaS
  options gain interest but
  complicate operations
• Time to break down the
  walls
• Focus on business agility

© IDC                           Jul-10   15
Optimize Resources and Performance
    Public cloud services
          forecast:
   26% CAGR 2009-2013               Standard
                                    services



                   Automation                  Self service




                                               Elastic
                        Virtualization         scaling

                                                         Private cloud architectures
                                                                becoming top
                                                              enterprise priority
© IDC                                                                      Jul-10
Cloud Deployment Models Emerging


                                               Hybrid
                                 • Enterprise’s cloud services
                                   portfolio includes both
                                   private and public cloud
                                   services
                                 • Some specific services are                 Private
               Public              delivered through a
        • Designed for a                                           • Designed for, and
                                   combination of public and         access restricted to, a
          market, not a single     private models (e.g., private
          enterprise                                                 single enterprise (or
                                   cloud “bursting to” a public      extended enterprise)
        • Open to a largely        cloud service)
          unrestricted                                             • An internal shared
          universe of                                                resource, not a
          potential users                                            commercial offering
                                                                   • IT Org is the “vendor” of
                                                                     the shared/std service to
                                                                     its users




© IDC                                                                                            Jul-10
Ensure that You Have a Clear ‘Cloud
Roadmap’ in Place
   High                             Readiness Factor                                 Low


   Storage as a Service                                                  Sensitive data
    Backup/Restore Solutions                                      Employee Information
    Information archival                                              Medical Records
    Data intensive workloads          Where to
                                                               3rd party software which:
   Established packaged offerings       Start?             Does not have a virtualization
    e-mail                                              or Cloud aware licensing strategy
    Collaboration
                                                   Chargeback or utilization not enabled
   Batch processing                                       Requires Mass Customization
   Pre-production systems                                High auditability & accountability
    Software development                                     Subject to Sarbanes-Oxley
    Test                                                                           IFRS
                                                                                    JSOX




© IDC                                                                                       18
                                                                                       Jul-10
Focus on Private Clouds

    2010 will be a big year for "private
    clouds"…:
    Why?

   • Continued concerns about public cloud security, availability and
        performance

   • Ongoing drive to maximize return on existing IT assets

   • 2010 will be a big year for the announcement of "private cloud"
        offerings from virtually all major IT suppliers

   • Clouds typically package infrastructure, platforms and applications
        together…

   • Private cloud announcements to drive many strategic partnerships, joint
        ventures and acquisitions/mergers
© IDC                                                                      Jul-10
The Advantage Technologies
LoB             Q. What do you think is the Top technology that would benefit your
CIO                                organization over the next 6 to 12 months?


                                                       Virtualization
              Business Intelligence &
                                                                                  Green IT & Sustainability
                    Analytics

        MPS/Document Process
                                                                                              Managed Services
             Outsourcing

                                                         -157
                                                         841
Customer Care & Analytics                                                                          Private Cloud
                                                         596
                                                         841


                 Open Source                                                                  Mobility Technologies


                                         BPO                                      UC &/or Video Conferencing

                                                Public Cloud Services

© IDC             Source: IDC AP Recovery Watch Program – CxO Polls, November 30, 2009; N=510 CIO/630 LoB (Multiple Responses)   Jul-10
Automation & Best Practices Are
Critical

What role do you expect automation to play in your virtualization investment?


                                                               Not that
                                                              important
    Speed and volume of                                                         Critical, must
                                                                 3%                   have
        change requires                                                               12%
        automation
                                           Important
    Automation reduces                      30%
        errors and increases
        staff productivity
    Workload migration
        becomes more real
        time
    Operational
        economics improve
                                                                                       Very important
                                                                                             55%
                                                                                                        n=100
                        Source: IDC's Virtual Infrastructure Management Survey

© IDC                                                                                                    Jul-10   21
Essential Guidance


• Exploit business
  opportunities in the
  emerging intelligent
  connected economy
• Optimize across the
  lifecycle, not the silos
• Integrate, automate and
  standardize to the greatest
  extent possible



© IDC                           Jul-10   22
Questions




        Please e-mail me at:
        cmorris@idc.com




© IDC                          Jul-10   23

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Chris : IDC pulse 2010

  • 1. Change and Complexity Create Opportunity Chris Morris Research Director IDC Asia/Pacific Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • 2. Agenda • Businesses putting renewed focus on growth, innovation and customers • Complexity and change dominate global markets • Intelligent interactions change the game • Integrated service management, automation and integrated lifecycles required • Essential guidance for exploiting change and emerging opportunities © IDC Jul-10 2
  • 3. The “New Normal” Shifting Business Goals Impact Technology Goals Q. Prioritize the following business goals as they relate to your organization by allocating 100 points among them. The more Business priorities are points you allocate, the more important the business goal. quickly returning to pre-recession status 100.0 Other 90.0 Refocus on “doing the 80.0 Speed time to market right thing”, not the least expensive 70.0 Increase market share • For customers 60.0 • For 50.0 Improve quality/accuracy shareholders • For competitive 40.0 Increase revenue advantage 30.0 20.0 Increase customer Efficiency still satisfaction matters, but not if it 10.0 Reduce costs impacts business - performance January 2007 October 2008 July/August January 2010 • Availability 2009 • Flexibility Source: IDC Server Virtualization MCS 2007, 2008, 2009; IDC Datacenter and Cloud Survey 2010 © IDC Jul-10
  • 4. The Leading Business Themes Asia/Pacific LoB Q. Please select the most important initiative to your organization, in CIO terms of helping IT achieve its organizational goals in 2010? Cost savings Business process optimization and automation Attract new customers Better response to a new market landscape Better response to a new market landscape Attract new & maintain talent Gain competitive share of wallet Attract new & maintain talent Attract new customers Expand footprint Keep your customers & increase loyalty Partner effectively © IDC Source: IDC AP Recovery Watch Program – CxO Polls, November 30, 2009; N=520 CIO/646 LoB Jul-10
  • 5. Managing Change in Asia/Pacific Beyond this Fiscal Year 39% of CIOs create a contingency plan to allow their organizations to scale up quickly in a recovery without the need for major CAPEX 64% LoB and 75% investments; Having a CIOs are more flexible arrangement is aggressive and a critical part of this proactive in managing ops management change in the initiative marketplace >63% are planning for the longer term (the next 3-5 years) © IDC Source: IDC AP Recovery Watch Program – CxO Polls, November 30, 2009; N=520 CIO/646 LoB Jul-10
  • 6. Recovery and Transformation Key Market Transformations  Telecom – fiber, 3G/4G wireless, converged IP delivery, new distribution models  IT – market expansion through disruptive Cloud model, driving re-architecture of vendor models, offerings, identities  Ascendance of mobile devices – and apps – challenging primacy of the PC  Shift of customer “design point” toward SMB/consumer, emerging markets © IDC Jul-10
  • 7. “Socialytic” Apps Emerge • Fundamental transformation in business applications • Fusing social/collaboration software and analytics to business logic/workflow and data – Marketing/merchandising, Reputation monitoring, Fraud detection, People- centric search, and BI • Treat to traditional apps – transforms development and operations lifecycles © IDC Jul-10
  • 8. 2010: Intelligent Economy Emerging 1 billion mobile Public cloud Internet users; spending $23 B 500,000 mobile phone apps 50 million servers, half virtual 700 million social networkers 20 million smart meters in US 630 million laptops; 80 million netbooks 7 billion communicating 1.2 billion mobile devices in place – 5 phones; 220 million billion of these are smart phones NOT computers © IDC Jul-10 8
  • 9. By 2020 – Intelligent Everything Billions of Connected Devices by 2020 Sensors/Tags 1.3 T tags/sensors 25+ billion embedded Embedded 2.6 billion phones Phones 1.9 billion PCs PCs 450 B interactions/day © IDC Jul-10 9
  • 10. Emerging Markets Lead Recovery More than half of IT growth in 2010 will come from emerging markets  China (9%), India (13%), Brazil (8%), and Russia (8%)  In contrast: U.S. (3%), W. Europe (1%), Japan (-1%)  By year end, BRIC = 10%+ of global IT spending, all emerging markets = 21%  Malaysian IT spend is expected to grow at 10.3% in 2010 © IDC Source: IDC Q409 Blackbook, February 2010 Jul-10
  • 11. Strategies for Coping with Complexity and Exploiting Opportunities • Transform information overload into digital assets • Integrate business and IT service management • Optimize resources and performance • Invest in automation and best practices © IDC Jul-10 11
  • 12. Exploit Emerging Digital Assets OLD NEW 10101010 10101010  Shift from a linear, data-processing (compute/storage-centric) paradigm to a dynamic information-centric environment that provides competitive advantage via intelligent analytics © IDC Jul-10
  • 13. Focus on Business Service Delivery • Ability to exploit change and complexity Business depends on clear goals Services and business/IT collaboration • Focus on end-to-end, Workloads integrated service management and Infrastructure delivery across business and IT lifecycles © IDC Jul-10 13
  • 14. Integrate Across Roles and Silos End user Business services strategy and goals Architecture Analytics Workflow Business IT operations operations Application development/ sourcing © IDC Jul-10 14
  • 15. Integration Across Design and Operations Lifecycles • Pace and scope of business and IT change requires better lifecycle integration • Public cloud and SaaS options gain interest but complicate operations • Time to break down the walls • Focus on business agility © IDC Jul-10 15
  • 16. Optimize Resources and Performance Public cloud services forecast: 26% CAGR 2009-2013 Standard services Automation Self service Elastic Virtualization scaling Private cloud architectures becoming top enterprise priority © IDC Jul-10
  • 17. Cloud Deployment Models Emerging Hybrid • Enterprise’s cloud services portfolio includes both private and public cloud services • Some specific services are Private Public delivered through a • Designed for a • Designed for, and combination of public and access restricted to, a market, not a single private models (e.g., private enterprise single enterprise (or cloud “bursting to” a public extended enterprise) • Open to a largely cloud service) unrestricted • An internal shared universe of resource, not a potential users commercial offering • IT Org is the “vendor” of the shared/std service to its users © IDC Jul-10
  • 18. Ensure that You Have a Clear ‘Cloud Roadmap’ in Place High Readiness Factor Low Storage as a Service Sensitive data  Backup/Restore Solutions  Employee Information  Information archival  Medical Records  Data intensive workloads Where to 3rd party software which: Established packaged offerings Start?  Does not have a virtualization  e-mail or Cloud aware licensing strategy  Collaboration Chargeback or utilization not enabled Batch processing Requires Mass Customization Pre-production systems  High auditability & accountability  Software development  Subject to Sarbanes-Oxley  Test  IFRS  JSOX © IDC 18 Jul-10
  • 19. Focus on Private Clouds 2010 will be a big year for "private clouds"…: Why? • Continued concerns about public cloud security, availability and performance • Ongoing drive to maximize return on existing IT assets • 2010 will be a big year for the announcement of "private cloud" offerings from virtually all major IT suppliers • Clouds typically package infrastructure, platforms and applications together… • Private cloud announcements to drive many strategic partnerships, joint ventures and acquisitions/mergers © IDC Jul-10
  • 20. The Advantage Technologies LoB Q. What do you think is the Top technology that would benefit your CIO organization over the next 6 to 12 months? Virtualization Business Intelligence & Green IT & Sustainability Analytics MPS/Document Process Managed Services Outsourcing -157 841 Customer Care & Analytics Private Cloud 596 841 Open Source Mobility Technologies BPO UC &/or Video Conferencing Public Cloud Services © IDC Source: IDC AP Recovery Watch Program – CxO Polls, November 30, 2009; N=510 CIO/630 LoB (Multiple Responses) Jul-10
  • 21. Automation & Best Practices Are Critical What role do you expect automation to play in your virtualization investment? Not that important  Speed and volume of Critical, must 3% have change requires 12% automation Important  Automation reduces 30% errors and increases staff productivity  Workload migration becomes more real time  Operational economics improve Very important 55% n=100 Source: IDC's Virtual Infrastructure Management Survey © IDC Jul-10 21
  • 22. Essential Guidance • Exploit business opportunities in the emerging intelligent connected economy • Optimize across the lifecycle, not the silos • Integrate, automate and standardize to the greatest extent possible © IDC Jul-10 22
  • 23. Questions Please e-mail me at: cmorris@idc.com © IDC Jul-10 23