Purposive Communication Lesson Presentation
- 2. Greetings! I am Ms. Rhealyn Robledo (Ms. / Ma’am Rhea), I’m excited to learn and grow with you this semester.
- 3. "The most important thing in communication is to hear what isn't being said." - Peter Drucker
- 4. Take a Look!
- 9. Learning Objectives: 1. Define what a media message is and identify its forms. 2. Analyze media messages for purpose, target audience, techniques, and bias. 3. Apply critical thinking to distinguish between fact, opinion, and manipulation in media.
- 10. ·What is a media message? Any content delivered through media channels (TV, internet, print, radio, social media) with an intent to influence, inform, or entertain.
- 11. Key questions to evaluate media messages: 1. Who created the message? 2. What is the purpose? 3. What techniques are used to attract attention? 4. What values is represented? 5. How might different people interpret the message?
- 12. Who created the message? Every media message has an author or creator—a person, organization, or institution. Understanding the creator helps uncover: Motive Why was this message made? Perspective What’s their background or bias? Authority Are they credible or qualified?)
- 14. What is the purpose? Media messages are created for specific reasons. Media creators often blend purposes. For example, a YouTube influencer might be entertaining while subtly promoting products. Inform Entertai n Persuad e
- 16. Media creators use design, language, sound, emotion, and symbolism to draw in and influence audiences. These may include: Question in Mind: What part of this message made me stop and pay attention, and why? ·Eye-catching visuals or headlines ·Dramatic music ·Emotional stories ·Celebrity endorsements ·Bright colors or animations What techniques are used to attract attention?
- 17. What technique s are used to attract attention?
- 18. What values, lifestyles, or points of view are represented—or left out? Every media message reflects certain worldviews or ideologies. It shows you: • What is considered “normal” or desirable (e.g., wealth, beauty, success) • Whose stories are told and whose are ignored • Cultural or political bias
- 19. Interpretation varies depending on the viewer’s: ·Age ·Culture ·Gender ·Life experiences ·Education ·Beliefs and values Understanding audience diversity fosters empathy and better communication. How might different people interpret the message?
- 20. Key questions to evaluate media messages: 1. Who created the message? 2. What is the purpose? 3. What techniques are used to attract attention? 4. What values is represented? 5. How might different people interpret the message?
- 21. Persuasive Techniques in Media Messages Emotional Appeal Bandwagon Testimonial / Celebrity Endorsement Repetition Humor Fear Appeal
- 22. How to spot Bias? Word choice (“Freedom fighter” vs. “terrorist”) Selection of facts (choosing only data that supports one side) Tone or emphasis (sarcasm, exaggeration) Bias is a preference or prejudice for or against something, often in a way that’s unfair. It can appear in:
- 23. Evaluating Source Authoritative (written by experts or reputable institutions) Accurate (backed by data and evidence) Transparent (clear about sources and methods) A credible source is: Current (recently published or updated)
- 24. "The most important thing in communication is to hear what isn't being said." - Peter Drucker
- 26. Decode This News Instructions: 1. The class will be divided into small groups. 2. Each group will be provided with 2 contrasting media articles or news headlines on the same topic. 3. Use a Media Evaluation Worksheet and answer the questions:
- 27. ASSESSME NT Create Your Own Media Message
- 28. Create Your Own Media Message Instructions: 1. In pairs, students create a short fake ad or news post (either serious or funny) using persuasive techniques. • Choose a made-up product, idea, or movement. • Choose 2 techniques (e.g., fear + repetition). • Design a social media post, headline, or short script. 2. Present to class. The audience guesses: • What is the purpose? • What techniques are being used? • What’s the target audience?
- 29. THANK You!
Editor's Notes
- #3: This quote emphasizes that effective communication goes beyond words. It's not just about what is said, but also about what is left unsaid—the underlying emotions, intentions, and context that may not be directly expressed. He is one of the best-known and most widely influential thinkers and writers on the subject of management theory and practice.
- #24: This quote emphasizes that effective communication goes beyond words. It's not just about what is said, but also about what is left unsaid—the underlying emotions, intentions, and context that may not be directly expressed. He is one of the best-known and most widely influential thinkers and writers on the subject of management theory and practice.