core concepts.ppt
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This document outlines five key questions media consumers should ask themselves to become more critical thinkers: 1) Who created the message? 2) What creative techniques were used? 3) How could others understand it differently? 4) What values or viewpoints are represented or omitted? 5) Why is this message being sent? The questions are meant to help readers look beyond surface-level content to understand how messages are constructed and could be interpreted in various ways based on experience and background.
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core concepts.ppt
- 6. 1. Who created this message?
- 7. â˘Exploring the creator of a message is more than just knowing their name. This question introduces two fundamental insights about all media -âconstructednessâ and choice.
- 8. Looking at the format of a media message means analyzing the way it is constructed, the creative components that are used putting it together-words, music, color, movement camera angle and many more.
- 9. 2. What creative techniques are used to attract my attention?
- 10. 3. How might other people understand this message differently than me?
- 11. â˘Each individual media consumer brings to each media encounter a unique set of ideals, experiences, and backgrounds. The factors influence how you understand and interpret the media consume.
- 12. 4. What values, lifestyle and points of view are represented in, or omitted from, this message?
- 13. The way information is sent, packaged and received is influenced by academic, social, and political principles-all media content carry subtle message that may sway our
- 14. opinions , even content providers that try to present information objectively can have an unconscious slant.
- 15. 5.Why is this message being sent?
- 16. â˘Examining the purpose of a message uncovers how it may have been influenced by money, ego, or ideology
- 17. gives you knowledge on how to interpret and respond to a message appropriately.