Q1 b media language theory
- 1. Here you select one production and evaluate it in relation to media language
- 2. • you will need to discuss theories in the analysis and name/ relate to key thinkers. • Who are the theorists you could refer to : media language.... • Language.... • Cultural & representational language/ theories?
- 3. • Stuart Hall's "cultural marxism" approach builds out a more complex model based on extending the theory of hegemony, the social-economic processes for "manufacturing consent" among the lower classes (the "have- nots" or "have-lesses") to buy-in to the view promoted by ownership classes ("the haves").
- 4. Roland Barthes Saussure Todorov Strauss
- 5. Statements in communication always imply a receiver of the statement, and statements we make are often responses to prior statements made by someone else. In short, what we say and mean is part of an ongoing dialogue. Mikhail Bakhtin, the famous Russian theorist and literary scholar, saw that literary texts were always dialogic in relation to readers and audiences, and that literary discourse proceeds only by referencing, quoting, assuming an other's speech or words. The reader/audience is therefore always already inscribed in the medium/message/text/visual sign. . Bakhtin is also credited with first defining intertextual or structural dialogism (see Intertextuality). He saw literary discourse and individual literary texts as an intersection of multiple textual surfaces rather than as a fixed point or meaning; that is, as a dialogue among various texts, genres, and voices: the writer's, the character's, the historical cultural context, the readers'/audiences.
- 6. • The medium of magazine. • Language? • How is meaning made specific to the medium? • Use the handout :431 to 433 • On sugar paper sketch your basic mag front cover and double page spread/ contents: now add / label every single aspect of media language used and add theorists.
- 7. • The medium of television. • Television language • How is meaning made specific to the medium? • Use the handout 234 to 236On sugar paper sketch your basic mag front cover and double page spread/ contents: now add / label every single aspect of media language used and add theorists.