1. Qualitative Data Analysis:
Coding and Categorizing Data
Understanding how to transform raw data into meaningful insights.
Presented by: Minal Sanjay Patil
Class: SIBMT (Div-A)
Roll No: 44
2. Introduction to Qualitative Data Analysis
What is Qualitative Data?
Non-numerical data including text,
audio, images, or observations.
Importance in Research
Explores human experiences,
meanings, and social phenomena
deeply.
Analysis Process
Collect, code, categorize, and
interpret to generate insights.
3. What is Coding in Qualitative
Research?
Definition
Coding is labeling data
segments to organize
information.
Purpose
Transforms raw text into
manageable categories for
analysis.
Examples
Interview transcripts
Open-ended survey responses
4. Types of Coding
1
2
3
Open Coding
Initial identification of concepts and
labels.
Axial Coding
Linking codes by relationships and
categories.
Selective Coding
Developing core themes and narratives.
5. Manual vs. Software-Based
Coding
Manual Coding
Using printed texts or spreadsheets for hands-on labeling.
Software Tools
NVivo, Atlas.ti, MAXQDA streamline and organize coding
efficiently.
6. Steps in Coding Qualitative
Data
1
Familiarize
Read and immerse in data carefully.
2
Initial Coding
Assign labels to important data segments.
3
Identify Themes
Look for patterns and connections among codes.
4
Review & Refine
Adjust codes to ensure consistency and clarity.
7. Categorizing Data
Group Codes
Combine related codes into
broader categories for
clarity.
Data Interpretation
Summarize findings by
category to extract
meaning.
Example
Codes like stress, fatigue, burnout grouped as work pressure.
8. Benefits of Coding and
Categorizing
Structure Data
Organizes unstructured text into meaningful segments.
Reveal Insights
Uncovers hidden patterns and meanings within data.
Support Theory
Informs development of new theories or models.
9. Challenges in Qualitative
Coding
Subjectivity
Interpretations may vary
between coders affecting
consistency.
Time Intensive
Coding large volumes of data
can be slow and demanding.
Maintaining Consistency
Requires clear protocols to ensure reliable and valid coding.
10. Next Steps and Key Takeaways
Practice Coding
Engage hands-on with
sample qualitative data
sets.
Use Software
Explore NVivo or similar
tools to improve efficiency.
Stay Consistent
Develop and follow
detailed coding guidelines.
Reflect & Refine
Regularly review codes to
enhance data insight
quality.