2. What is the purpose of my
research?
What is my research for?
How will this contribute to the socio-
political and cultural context of Malawi?
Who will benefit? How emancipatory or
participatory is it?
3. What topic or broad area is the
research concerned with?
Health?
Policy?
Sociological?
Historical?
Multi disciplinary approach?
4. What puzzle am I trying to
unwind?
Development puzzle? How and why did
x or y develop?
Mechanical puzzles? How does x or y
work? Why does it work in this way?
Comparative puzzles? What can we
learn from comparing x and y? How can
we explain the differences between
them?
5. What are my research
questions?
What is the social reality I wish to
investigate?
What explanations or arguments can I build
from my data?
Can I generalise my findings?
Are my RQs consistent & linked with each
other? Do they add to a sensible whole?
Are they worth asking and grounded in an
understanding of the relevant background?
6. How is the social world
organised?
What is my theory/ cosmology or world
view?
What are my life values?
How might my cosmology influence my
research?
8. Qualitative data
analysis
Principles of data analysis (Patton,1990)
1. No exact replication. Each study
unique
2. Dependent on skills of researcher at
each stage of study
3. No absolute rules, but guidelines for
analysis
4. Report and monitor and report
analytical procedures in detail
9. Principles of qualitative
data analysis
Important for researchers to recognise
and account for own perspective
Respondent validation
Seek alternative explanations
Work closely with same-language key
informant familiar with the languages and
perspectives of both researchers and
participants
10. Principles of qualitative
data analysis
Context is critical
i.e. physical, historical, social, political,
organisational, individual context
Dependence/interdependence
Identify convergence / divergence of views
and how contextual factors may influence
the differences
11. Principles of qualitative
data analysis
Role of theory guides approach to
analysis
Established conceptual framework –
predetermined categories according to
research questions
Grounded theory – interrogate the data for
emergent themes
12. Principles of qualitative
data analysis
Pay attention to deviant cases /
exceptions
Gives a voice to minorities
Yield new insights
Lead to further inquiry
13. Principles of qualitative
data analysis
Data analysis is a non-linear / iterative
process
Numerous rounds of questioning,
reflecting, rephrasing, analysing,
theorising, verifying after each observation,
interview, or Focus Group Discussion
15. Discourse (language)
Realised in texts
Is about objects
Contains subjects
Reflects its own way of speaking/
presentation
Is historically located
16. Ideology
A set of ideas that explains reality,
provides guidelines for behaviour and
expresses the interest of a group
Elaborate: Christianity, capitalism,
Marxism.
Consistent framework guiding action
Narrowly aimed at one side of issue
17. Step 1: Familiarisation and
immersion
Read the whole, read parts and see how
they fit into the whole picture.
What are the contradictions?
What are the taken for granted
statements?
What vivid expressions, figures of
speech and metaphors emerge?
What repetitions, gaps are noticed?
18. Step 1 …continued
Why is this pattern like this?
How are the sentences constructed?
Active or passive?
How is the language being used? E.g.
police: “they did it, I keep law and
order” for protection.
Comb the data and immerse yourself
19. Step 2: Inducing Themes
Order the text into segment and solicit
themes
- Way in which people categorise
-Who is doing the categories?
-Look for consistent patterns
Coding
Categorisation
20. Processes in qualitative
data analysis
2. Coding – Identifying emerging themes
Code the themes that you have identified
No standard rules of how to code
Researchers differ on how to derive codes,
when to start and stop, and on the level of
detail required
Record coding decisions
Usually - insert codes / labels into the
margins
Use words or parts of words to flag ideas
you find in the transcript
Identify sub-themes and explore them in
greater depth
21. Coding – Identifying
emerging themes
Codes / labels
Emergent codes
Closely match the language and ideas in the
textual data
Insert notes during the coding process
Explanatory notes, questions
Give consideration to the words that you will
use as codes / labels – must capture meaning
and lead to explanations
Flexible coding scheme – record codes,
definitions, and revisions
22. Imposes a systematic approach
Helps to identify gaps or
questions while it is possible to
return for more data
Reveals early biases
Helps to re-define concepts
23. Step 3: Discursive
Elaboration
Texts work to reproduce status quo of
power relations OR disrupt, challenge,
deconstruct, show marginal voices.
Explore function of texts in relation to:
Power
Ideology
Institutions & domination
24. Developing hypotheses,
questioning and
verification
Extract meaning from the data
Do the categories developed make sense?
What pieces of information contradict my
emerging ideas?
What pieces of information are missing or
underdeveloped?
What other opinions should be taken into
account?
How do my own biases influence the data
collection and analysis process?
25. Step 3 Tools for
Analysis
How are persons, situations named,
referred to linguistically?
What traits, qualities, characteristics
attributed?
What arguments are used to justify,
legitimise the status quo?
26. Step 4: Telling the
Story
Bringing the whole analysis together
into a coherent whole. For a competent
and useful guideline, refer to the
article:
Malterud, K. (2001). Qualitative
research: standards, challenges,
guidelines. The Lancet, 358, 483-488.
27. Interpretation
Dependability
Can findings be replicated?
Confirmability
Audit trail
Permits external review of analysis
decisions
Transferability
Apply lessons learned in one context to
another
Support, refine, limit the generalisability
of, or propose an alternative model or
theory
Editor's Notes
#17:Read for content
Are you obtaining the types of information you intended to collect
Identify emergent themes and develop tentative explanations
Note (new / surprising) topics that need to be explored in further fieldwork
Read noting the quality of the data
Have you obtained superficial or rich and deep responses
How vivid and detailed are the descriptions of observations
Is there sufficient contextual detail
Problems in the quality of the data require a review of:
How you are asking questions (neutral or leading)
The venue
The composition of the groups
The style and characteristics of the interviewer
How soon after the field activity are notes recorded
Develop a system to identify problems in the data (audit trail)
#18:Read noting the quality of the data
Have you obtained superficial or rich and deep responses
How vivid and detailed are the descriptions of observations
Is there sufficient contextual detail
Problems in the quality of the data require a review of:
How you are asking questions (neutral or leading)
The venue
The composition of the groups
The style and characteristics of the interviewer
How soon after the field activity are notes recorded
Develop a system to identify problems in the data (audit trail)
After identifying themes, examine how these are patterned
Do the themes occur in all or some of the data
Are their relationships between themes
Are there contradictory responses
Are there gaps in understanding – these require further exploration
#22:Building theme related files
Conduct a coding sort
Cut and paste together into one file similarly coded blocks of text
NB identifiers that help you to identify the original source
#23:Capture the variation or richness of each theme
Note differences between individuals and sub-groups
Organise into sub-themes
Return to the data and examine evidence that supports each sub-theme
Note intensity/emphasis; first- or second-hand experiences; identify different contexts within which the phenomenon occurs