The questionnaire asked interviewers about their demographics, horror media preferences, and opinions on appropriate age ratings for horror films. It found that the target audience for a new horror opening sequence would likely be female, aged 16-24, earning £0-9,000 annually as students. Thriller and comedy were the most popular horror subgenres, and murderers and demons were the preferred villain types. Most respondents watch 0-3 horror films per month and prefer to watch them at cinemas or online. The suggested age rating for horror films was 12.