This document provides guidance on conducting effective interviews. It discusses the six basic questions reporters should ask (who, what, when, where, why, how) and emphasizes using open-ended questions to obtain detailed answers. Common interviewing mistakes are outlined, such as lack of preparation, vague questions, and failure to listen. Throughout, tips are given for proper interview etiquette and techniques to get high-quality responses from subjects. The overall message is that thorough research, clear questioning, and active listening are keys to successful interviews.