Quiz1FinalsIS
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This document appears to be a quiz for a course on introduction to information systems. It contains multiple choice and short answer questions about key concepts in e-business and e-commerce, including definitions of terms like online trading, business-to-business and business-to-consumer models, and electronic payment systems. It also includes case studies about how companies like PoopBags.com and Wine Enthusiast use online content marketing to build trust and engage customers.
![IV. Legal Issues regarding E-Commerce Industry
Direction: Read carefully each case study below and assess what went wrong on each
situation and suggest most efficient way to prevent inconsistency happen again.
(10 points each)
PoopBags.com – yes, you read that right – built an email
marketing strategy on eco-friendly content. As a biodegradable
bag for pups’ – er – business, the brand developed email
content emphasizing environmental causes, charities and pet-related
issues.
“It makes it easy to bond with people … knowing that we
write about things that are so important, and we care
passionately about, makes [writing email content] pretty easy
to do,” Paul Cannella, Owner, Poopbags.com, told Marketing Sherpa of the company’s
content strategy.
Retailer Wine Enthusiast also put content into play to earn trust with consumers.
The company’s website features wine reviews,
articles and videos to help build an audience. The
content helped yield a 50% increase in monthly
email opt-ins.
“We put time into creating helpful content
that helps people either make a buying decision
or entertain them,” said Erika Strum, Director of
Internet Marketing, Wine Enthusiast Companies.
“Even if they aren’t making that purchase in the
moment, we feel that they will come back to us
as a great source of information.”
Do you have something to offer your consumers other than a great product or
service? Look to content to form valuable trust and relationships in your market.
2.
The basis for a stellar marketing campaign doesn’t have to revolve around a new service,
product or feature. Your company could have a pre-existing item that could use some
additional awareness. Take Edible Arrangements’ same-day delivery service. Kaitlin Reiss, Vice
President of E-commerce, Edible Arrangements, told
Marketing Sherpa the service was the company’s “hidden
gem.”
“A lot of people don’t realize that we have same-day
delivery, even though it is not something new for us, so we
realize that we will need to do even more to promote it,”
Reiss said.
The hub of tasty fruit bouquets utilized simple
promotion through a variety of channels to increase both email open rates and its same-day
orders, too. Are your company’s pre-existing services being promoted to its greatest potential?](https://image.slidesharecdn.com/quiz1finals-141127220640-conversion-gate02/85/Quiz1FinalsIS-2-320.jpg)
Quiz1FinalsIS
- 1. ABE International Business College Caloocan Quiz #1 Introduction to Information System Name: _____________________________________________Score: _____________ Year and Course: ____________________________________Date: ______________ Concepts of E-Business and E-Commerce I. Identification: Utter term is being described by each statement below regarding E-Business and E-Commerce. Write your answer on your paper. (2 points each) 1. Trading in products or services conducted via computer networks such as internet. 2. Buying and selling of goods and services between companies online. 3. An E-commerce payment system that facilitates payment for online transaction. 4. It can be a word, phrase or image after you use the mark to identify a product sold or service performed, this means that you use if for advertising and/or sale to customer. 5. Acquiring technology advancement to improve your business processes. II. Expanding Ideas Direction: Terminologies are enumerated below; expand ideas about it by defining and stating its relationship in E-Business and E-Commerce. (5 points each) 1. Markets and Retailers 2. B2C Model 3. Net Banking 4. Administrative and Operational activities 5. B2B Model III. Enumeration Direction: Specify the needed data for each statement below. 1 point each 1. Methods of Electronic Payment 2. Parties involve in B2B Model 3. Parties involve in B2C model
- 2. IV. Legal Issues regarding E-Commerce Industry Direction: Read carefully each case study below and assess what went wrong on each situation and suggest most efficient way to prevent inconsistency happen again. (10 points each) PoopBags.com – yes, you read that right – built an email marketing strategy on eco-friendly content. As a biodegradable bag for pups’ – er – business, the brand developed email content emphasizing environmental causes, charities and pet-related issues. “It makes it easy to bond with people … knowing that we write about things that are so important, and we care passionately about, makes [writing email content] pretty easy to do,” Paul Cannella, Owner, Poopbags.com, told Marketing Sherpa of the company’s content strategy. Retailer Wine Enthusiast also put content into play to earn trust with consumers. The company’s website features wine reviews, articles and videos to help build an audience. The content helped yield a 50% increase in monthly email opt-ins. “We put time into creating helpful content that helps people either make a buying decision or entertain them,” said Erika Strum, Director of Internet Marketing, Wine Enthusiast Companies. “Even if they aren’t making that purchase in the moment, we feel that they will come back to us as a great source of information.” Do you have something to offer your consumers other than a great product or service? Look to content to form valuable trust and relationships in your market. 2. The basis for a stellar marketing campaign doesn’t have to revolve around a new service, product or feature. Your company could have a pre-existing item that could use some additional awareness. Take Edible Arrangements’ same-day delivery service. Kaitlin Reiss, Vice President of E-commerce, Edible Arrangements, told Marketing Sherpa the service was the company’s “hidden gem.” “A lot of people don’t realize that we have same-day delivery, even though it is not something new for us, so we realize that we will need to do even more to promote it,” Reiss said. The hub of tasty fruit bouquets utilized simple promotion through a variety of channels to increase both email open rates and its same-day orders, too. Are your company’s pre-existing services being promoted to its greatest potential?