Race model public relation
- 1. A brief Presentation by Ghaith Idrees
- 2. Many firms might find it selves in a situation that its not communicating with customers appropriately. A firm might face some certain issues , which it couldn’t deal with. A company has to make the right decisions in many cases.
- 3. Organizations has to evaluate it’s performance - regarding of it’s products , competitors ,suppliers , customers , stockholders and shareholders. RACE module was suggested in 1963 by John Marston who is a communication professor. R.A.C.E model assist a firm taking care of issues mentioned previously.
- 4. Speaking of research ; it is the process of collecting , analyzing , publishing information to parties whom may be concerned, in order to make useful decisions. How could a firm exploit such as tool in it’s activities ? Research helps organizations gathering info's about specific problems and issues.
- 5. Example a firm needs to know it’s customers wants , desires and needs ; one of the best tools that might come in handy in such as situation is a Marketing information system(MIS) ; it helps the company studying it’s market preferences , behaviors , consumption patterns and purchasing power.
- 6. After the firm have collected informations about the problems they ‘re facing; it’s time to think about the next step which is taking ACTION . “Action” is represented by a managerial decision through the manager’s authority . An “Action” ought to consider the research’s out-come which is done previously.
- 7. Example After the company have understood it’s market wants , needs , desires ; the proper action right now is to develop a product that met their wants , needs , desires .
- 8. Communication defined as the process of interchanging facts , ideas , opinions , feeling , suggestions and point of views between tow parties or more in a way that both parties have common underground of understanding. A firm shall assign the best method to communicate with it’s audience to inform theme about the company’s products , news and to build a positive image about the firm in their minds.
- 9. In the same example after the firm have developed an adequate products to it’s target customers, now it has to determine the best media tool to promote it through for the customers.
- 10. How could we take advantage of it ? For instance ; producing industrial goods, it shall be promoted it through specific industrial journals and well-known TV channels that related with industrial good , just like how Caterpillar® and Makita® did .
- 11. A particular company has to revision its activities results -before implementing R.A.C.E model , within it and after-. A firm ought to figure out whether it’s problem have been solved or not. Here comes the role of feed back; the firm would notice changing in it’s sales or customer’s awareness
- 13. Thanks for your attention